Principles, Not Prescriptions: The coming of age of ContentOps

What are some of the benefits of content operations, and how can organisations adopt “ContentOps principles”?

When we think of business disruptions, it’s tempting to think of organisations such as Air BnB, Uber, and Revolut. What they have in common is the delivery of services in a friendlier, faster way, with the ability to scale up as the demand for their services grows.

What is the corollary trend in the content field? While organisations are expanding their content offerings, the ways that content gets produced is often still mired in the past, with systems that involve word processing, email, and zip files. Where is the disruption in our operational models for content?

Content operations, ContentOps for short, has been around for a long time, though the average practitioner would be hard-pressed to discuss it in terms of some of its principles. Rahel Bailie discusses why ContentOps is a necessary companion to DevOps and DesignOps, why organisations have been slow to adopt ContentOps, and how to move towards it by rejecting prescriptive measures and instead looking at general ContentOps principles.

Who is the webinar recording for?

This recording is useful to managers of operational systems, content team managers, and enterprise architects responsible for designing delivery systems for public and internal online services.

What will I learn?

From this webinar recording you’ll learn:

Watch the recording

About the presenter

Rahel is Chief Knowledge Officer at Scroll in London. Rahel also teaches in the Content Strategy Master’s Program at FH-Joanneum, runs the “Content, Seriously” meetup, is working on two industry books, and a special issue of an academic journal on the topic of content strategy. She is a Fellow of the Society for Technical Communication, the co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy. Rahel has taken up the topic of ContentOps as way of uniting many separate voices into a choir.

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