Three pillars of a successful higher education content strategy

How to create a scalable framework for sustainable, effective digital communications.

Developing and implementing a content strategy can feel overwhelming to many for a wide range of reasons, be they related to budget, time, staffing, executive buy-in, campus politics, or a perceived lack of knowledge.

When you’re mired in the day-to-day firefighting, the idea of pausing long enough to reflect and recalibrate seems like an impossible luxury.

As with most times when something feels overwhelming, it’s best to start by breaking it down.

In this session, we’ll explore a scalable framework for content strategy that takes into account the hectic pace and political nature of higher education, while striving to ground your effort in a clear purpose and ensure its ongoing sustainability through support and measurement.

Who is the webinar for?

This webinar is ideal for anyone in higher-ed marketing, communications, website management, and design—from the central office to individual departments and programs.

What will I learn?

By the end of this webinar, you should be able to:

  • Grasp the fundamental underpinnings necessary to anchor the ongoing success of your content strategy
  • Begin assessing your current approach and identifying gaps and needs
  • Determine how your organisation needs to evolve in order to best support an effective content strategy
  • Understand how the cyclical and scalable nature of this framework fuels ongoing growth and progress

What you need to know

  • The webinar is free 👏
  • Join us: Thursday March 28th. 4pm – 5:30pm GMT
  • All details will be emailed upon registration. Check those pesky spam folders!
  • We’ll send one week, one day and one hour reminders
  • Download GoToWebinar before the webinar so you’re raring to go (it’s free too!)
  • Nothing to prepare. Just get comfy. But you might want a notebook
  • Watch again! A recording will be sent to all attendees the day after the webinar

About the presenter

Georgy Cohen has spent nearly 20 years wrangling digital content for universities, newspapers, and a host of other organisations. She is director of digital strategy at OHO Interactive, a full-service digital agency based in the Boston area. Georgy previously worked at Tufts University and Suffolk University, in addition to running her own independent consultancy to higher education. She speaks frequently, including keynote addresses at HighEdWeb Pittsburgh 2014 and HighEdWeb Arkansas 2011. Georgy’s background is in journalism, including a three-year stint working in the fast-paced online newsroom of The Boston Globe.

Reserve your space

It’s free! All you need to do is show up on Thursday 28th March at 16:00 until 17:30 GMT.

Great, welcome aboard!

That’s it! You’re signed up to our mailing list and can expect content strategy goodness in your inbox soon.