About this webinar

Content strategy is diverse. It includes things like strategic thinking and detailed modelling, impacting change and writing page copy, creative messaging and workflow design. So, which skills are really essential if you want to take a holistic approach to content strategy?You might be the only person who really understands content in your organisation. Or, you might lead a team of a dozen content specialists. Either way, there’s an essential blend of content skills that need to be represented and used in order to create an effective and sustainable content strategy.After working with dozens of organisations, and building multiple content teams ourselves, we’ve identified some core skills that improve the success of content projects and content teams of all sizes.This webinar walks through a holistic content strategy model and identifies the hard and soft skills needed to be effective for each area. This will help you to build better content teams, and to focus your own skill building more strategically.

What will I learn?

From this session you’ll learn:

• Which hard and soft skills are important to have on effective content teams
• Why there needs to be a breadth of content skill sets and expertise
• How to identify your content strategy skill strengths and gaps