About this webinar recording

Information architecture and taxonomy are often tools in the tool chest on content-heavy projects. When we’re redesigning a website or intranet or talking about system integrations, “doing IA” or “developing taxonomy” are steps we go through.

We can make this work more powerful by stepping back and asking about current challenges, problems to be solved, and strategic objectives, then creating an approach to address these specific items using IA and taxonomy. Not only does this allow us to create a better solution, but it also lets us evangelize to business leaders and content creators the value of a well-implemented content management system.

Using examples of past projects, we talk about how every content professional has the skills to step back to look at the big picture, help others understand the purpose of a CMS, then choose a good approach to solving the problems. We define information architecture, taxonomy, and metadata and look at why these are fundamental components to a well implemented CMS.

What will I learn?

From this webinar recording you’ll:

• Understand how metadata and taxonomy support a well-implemented CMS.
• Understand how to approach a strategic content project.
• Understand the process for strategic IA and taxonomy work.