G Suite alone lacks the project management features that high volume content creation demands which is why some teams tack on Asana to fill the gap. GatherContent was built specifically to support the process of producing high volumes of content with multiple people involved, with bespoke features to make this process run smoothly. High volume content creation is complex, make it easier with a purpose built tool.
GatherContent allows you to manage your content operations from draft stage to published, all from one platform. To replicate this functionality with Google Suite, you need to use an array of tools: Google Docs + Sheets + Calendar + Gmail, with Asana tacked on for project management.
When content is created in Google Docs authors are given a blank slate without guardrails for structure and length. In contrast, Content Templates in GatherContent remove ambiguity and speed up production by making it crystal clear what content needs to be produced.
One of the biggest challenges that comes with creating lots of content, is keeping track of the content status. Asana is a strong project management tool but the significant downside to using Asana for content project management is that this process sits separately from all the other actions involved with team content creation. Content Workflow is built into the heart of GatherContent so that wherever you are in the platform, you can clearly understand content status, what needs to happen next or if you have any production bottlenecks.
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