GatherContent was built specifically to support the process of producing high volumes of content with multiple people involved, with bespoke features to make this process run smoothly. G Suite is a multi-purpose package, whilst you can use G Suite that doesn't make it the right tool for the job.
GatherContent allows you to manage your content operations from draft stage to published, all from one platform. To replicate this functionality with Google Suite, you need to use an array of tools: Google Docs + Sheets + Calendar + Gmail!
When content is created in Google Docs authors are given a blank slate without guardrails for structure and length. In contrast, Content Templates in GatherContent remove ambiguity and speed up production by making it crystal clear what content needs to be produced.
One of the biggest challenges that comes with creating lots of content, is keeping track of the content status. Content Workflow is built into the heart of GatherContent so that wherever you are in the platform, you can clearly understand content status, what needs to happen next or if you have any production bottlenecks. To replicate project management like this in G Suite, it would likely involve a spreadsheet which would need to be managed manually to create a view of content status.
GatherContent makes contributor roles and responsibilities clear with content assignments and deadlines. Project managers can assign work, and the platform automatically sends email notifications to alert contributors and remind them of upcoming deadlines. Collaborators can view all their assignments in GatherContent from a single view. There is no comparable task management within G Suite.
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