Lead with Content

How to put content at the centre of digital transformation

By Padma Gillen

An iPad showing the book cover for Lead with Content

If you need to help your organisation understand the value of user-centred content and show them how content-first will save them time and money, this book will help you bring your organisation with you

— Sarah Richards
Author of Content Design

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Download for Kindle/ePub

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What's inside?

Lead with Content is about the vital role of content strategy in digital transformation, and vice versa.

If content isn’t put first, projects and organisations don’t end up doing so well. This book is an antidote to ‘content last’ experiences and ways of working.

It’s less about what order the words should go in, using bullet lists or the benefits of subtitles. Instead, it discusses the organisational processes and the systems and rules you need to ensure your organisation is capable of producing quality content in a sustainable way.

From user needs, getting the right people in place, workflow and governance, this book will help you get ready to transform your content operations.

There are seven chapters:

  1. Chapter 1

    User needs and why your organisation doesn't care about them
  2. Chapter 2

    Planning and writing your proposition
  3. Chapter 3

    How to organise your content team
  4. Chapter 4

    What good governance looks like
  5. Chapter 5

    Getting to grips with content design
  6. Chapter 6

    Agile: What it is, why it's good and how to do it
  7. Chapter 7

    Effective communication for digital transformation

About the Author

Padma Gillen is a digital content consultant. He uses his expertise in content design management and agile content production to help organisations create quality content and maximise the effectiveness of their content teams.

He also advises organisations on how to set up and deliver successful web content projects, coaches them through the process, and provides content design teams to make it happen.

Previously, Padma was Head of Content Design at the Government Digital Service (GDS). He had overall responsibility for the quality of content on GOV.UK, the award-winning website of the UK Government.

About GatherContent

GatherContent is a Content Operations Platform to help teams produce effective content.

Whether redesigning a website, re-platforming a CMS, or working towards complete digital transformation, GatherContent helps teams:

  • Gather and organise website content in one place
  • Ensure content is in the right structure, well written and ready for the CMS
  • Write, review and approve content with real-time collaboration
  • Define a bespoke workflow to suit their organisation and process
  • Migrate approved content into the CMS, ready to go live

With fewer revisions and faster approvals, GatherContent ensures an organisations content operations is efficient so they can put content first.