We had a two way dialogue in GatherContent throughout the whole editorial process. Collaborating in a shared space meant we could avoid Word docs with track changes or emails flying back and forth.
Build a Content Template library to make it easy to produce content types again and again, with consistency.
Design a Content Workflow so everyone has visibility on content status and what’s required next.
Embed guidelines right where your authors are producing content to communicate the brief and keep the style, voice and tone consistent.
Access content anywhere with an internet connection. Backed up and secure.
Create an audit trail of changes with revision history to understand who changed what and when.
Set character and word allowances so contributors know how much content to provide.
To structure and scale content creation, consistently.
Take control of your content creation process.
Centralise team content creation planning.
Embed your content style guide in your editing environment.
Build a repeatable content creation process.
Make content status and responsibilities clear.
Visualise your team's editorial schedule in a Content Calendar.
Organise, plan and produce content from one platform.