User Journey Map

A tool to help you plan better content for your audience and map what users are thinking, feeling, and doing.

What's it for?

This user journey map is a great tool to help you plan better content for your audience. This template will help you map what your users are thinking, feeling and doing. User journey maps help to:

  • Join up your content across different channels, online and offline and organisational silos to create a better experience.
  • Untangle a host of knotty insights and ideas into a neat, organised, actionable artefact.
  • Take a complex set of insights and codify them enough to be actionable.
  • Turn insights into a narrative which makes them easier to process and understand.
  • Identify opportunities and prioritise what content to create.

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