This user journey map is a great tool to help you plan better content for your audience. This template will help you map what your users are thinking, feeling and doing. User journey maps help to:
- Join up your content across different channels, online and offline and organisational silos to create a better experience.
- Untangle a host of knotty insights and ideas into a neat, organised, actionable artefact.
- Take a complex set of insights and codify them enough to be actionable.
- Turn insights into a narrative which makes them easier to process and understand.
- Identify opportunities and prioritise what content to create.