The Conversation

Noone working in content today could possibly say they've missed the emergence of AI in marketing. It's impacting how we're creating content at this very moment and will continue to influence all aspects of the content operations journey well into the future.

But, do we really fully understand its current capabilities and how it can be wielded to make content teams' lives easier and more efficient?

In this recordrd session with Stefan Martiz, Head of Marketing at blackbear and GatherContent's VP of Product, Angus Edwardson, we'll explore the advantages of using AI for your content operations; from how it can enhance the first draft process to the part it will play in digital transformation.

We talked about how AI can bring more to the table than purely helping us to 'write words', and how using it effectively could create valuable efficiencies for your organization in an age where every penny counts.

We also looked at some examples of how brands are already utilizing AI successfully, and why you should treat AI as a team member — not a job threat.

Topics Discussed

• What does AI 'look like' in the world of content marketing, and what has brought about these new technologies?
• How will AI impact content marketers and content teams, and how should you look to work with it?
• What are the advantages of using AI for your content and content operations?
• Which interesting brands are already using AI effectively?
• What role does AI play when it comes to digital/product transformation?
• Why AI is here to stay, and how it's likely to be used in the long-term future. AI be used in the future?

Fireside Guest

Stefan Maritz

Blackbear | Head of Marketing

Stefan Maritz is a brand strategist, marketing leader, and current Head of Marketing at blackbear — a digital outsourcing solution.

Stefan has a diverse background based in advertising, content strategy, and brand strategy with experience working on global brands like BMW, SkyyVodka, RoomRaccoon, and NAC Aviation.

Over the past couple of years, his focus has been on helping tech scaleups build scalable marketing foundations and strong, loved brands.

Hosted By

Angus Edwardson

GatherContent | Co-founder

Angus Edwardson is the Co-founder and VP of Product at GatherContent, where he focuses on the product and research areas of the business – looking into the future of content management, and trying to improve the way organisations create and deliver information. A board member of the European Information Architecture Summit, he has been heavily involved with the Content Strategy, CMS, and product management communities for several years, and frequently writes and speaks around the intersection of these disciplines.

About the Fireside Chat Series:

Across the world of content, we are seeing an emerging maturity curve. We enjoy bringing you insights from those content teams who have advanced on the curve.

Our Fireside Chats are intimate conversations with content leaders who recognize the importance of content operations. These content professionals actively work with their teams to overcome the challenges that surround content creation, review, approval, and governance.

You can attend our live Fireside Chats and ask questions yourself, or you can watch our past events.