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Clarity in Higher Education: Every written word represents your brand

Join this webinar to learn how to create information about your university that is clear, concise, and credible. Including: how to create policies, disclosures, and other non-marketing content that is easy for students, faculty, or the public to understand.

About this webinar

The focus of this webinar will be on how to create information about your university that is clear, concise, and credible. A University’s brand is much more than its website, or marketing materials, or letters to new undergraduates, or involvement in the community. Your brand also is displayed by the ease of filling out a student application, or a financial aid form, or Terms and Conditions, employee benefits. Learn how to create policies, disclosures, and other non-marketing content that is easy for students, faculty, or the public to understand.

What will I learn?

During this webinar you will:

  • Understand how your content affects your university’s brand
  • Learn plain language strategies and why they work
  • View “before and afters” to illustrate how to write more clearly

Register for free

June 4, 2020

4:00 pm

BST

1 hour

Who is the webinar for?

If you are in higher ed administration particularly Marketing, PR, Compliance, HR, or are responsible for any content (online and print) for the public,
students, faculty, and staff, this webinar is for you.

Webinar

Clarity in Higher Education: Every written word represents your brand

Join this webinar to learn how to create information about your university that is clear, concise, and credible. Including: how to create policies, disclosures, and other non-marketing content that is easy for students, faculty, or the public to understand.

About this webinar

The focus of this webinar will be on how to create information about your university that is clear, concise, and credible. A University’s brand is much more than its website, or marketing materials, or letters to new undergraduates, or involvement in the community. Your brand also is displayed by the ease of filling out a student application, or a financial aid form, or Terms and Conditions, employee benefits. Learn how to create policies, disclosures, and other non-marketing content that is easy for students, faculty, or the public to understand.

What will I learn?

During this webinar you will:

  • Understand how your content affects your university’s brand
  • Learn plain language strategies and why they work
  • View “before and afters” to illustrate how to write more clearly

Who is the webinar for?

If you are in higher ed administration particularly Marketing, PR, Compliance, HR, or are responsible for any content (online and print) for the public,
students, faculty, and staff, this webinar is for you.

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What you need to know:

  • The webinar is free 👏
  • Join us: Thursday June 4, 4 pm – 5 pm BST
  • All details will be emailed upon registration. Check those pesky spam folders!
  • We’ll send one week, one day and one hour reminders
  • Download GoToWebinar before the webinar so you’re raring to go (it’s free too!)
  • Nothing to prepare. Just get comfy. But you might want a notebook
  • Watch again! A recording and slides will be sent to all attendees the day after the webinar

Register for free

June 4, 2020

4:00 pm

BST

1 hour

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Deborah S. Bosley

Deborah S. Bosley, Ph.D. is Founder of The Plain Language Group, LLC. and an international expert in plain language. She helps companies and Universities increase trust and make content clear. She has worked with the
Office of the President for the University of California for several years as well as UNC Charlotte, and others.

Deborah has written about the lack of clarity in higher ed content for Inside Higher Ed and The Atlantic. She has been interviewed by Investment News, The Wall Street Journal Morning Radio, Time Magazine, and Employee Benefit News, among others.

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