About this webinar recording

The focus of this recorded webinar is how to create information about your university that is clear, concise, and credible. A University’s brand is much more than its website, or marketing materials, or letters to new undergraduates, or involvement in the community. Your brand also is displayed by the ease of filling out a student application, or a financial aid form, or Terms and Conditions, employee benefits. Learn how to create policies, disclosures, and other non-marketing content that is easy for students, faculty, or the public to understand.

What will I learn?

After watching this webinar recording you will:

• Understand how your content affects your university’s brand
• Learn plain language strategies and why they work
• View “before and afters” to illustrate how to write more clearly