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Masterclass

Content Operations: The missing link between strategy and implementation

Join our masterclass to uncover the things that are keeping your organisation from being more efficient and effective with your content. Learn new ways to look at the connection that people and processes have with technology and content.

Register for free

October 24, 2019

4:00 pm

BST

2 hours

Masterclass

Content Operations: The missing link between strategy and implementation

Join our masterclass to uncover the things that are keeping your organisation from being more efficient and effective with your content. Learn new ways to look at the connection that people and processes have with technology and content.

You have a lot of content. You have a team of people who create, manage, and publish it day-to-day. You have multiple technology systems that store and publish that content. But do you have the infrastructure and processes to bring the people and systems together? As the amount of content increases and the delivery interfaces continues to expand, siloed content teams are no longer sustainable. You need content operations to manage it all.

This masterclass will guide you in uncovering the things that are keeping your organisation from being more efficient and effective with your content. The facilitator, Carrie Hane (author of Designing Connected Content), will offer new ways to look at the connection that people and processes have with technology and content. It’s a complex system with many moving parts, but it can stay well-oiled and running smoothly if you put systems in place for maximum performance. 

You must start looking at content operations if you want to:

  • Save money by getting content work done more efficiently.
  • Increase revenue by making content more effective.
  • Boost engagement and loyalty among your audience.
  • Improve the customer experience.

Our experienced content operations trainer will coach you on:

  • What content operations is and why you need it.
  • How to assess where your organisation is on a maturity model.
  • The many aspects of content operations.
  • Ways to organise teams for efficiency and effectiveness.
  • How to identify skills, roles, and responsibilities of people in the operations.
  • How to overcome obstacles with your organisational culture.
  • What  documentation is needed to ensure ongoing success.
  • The difference between editorial, procedural, and governance processes.
  • Who needs to be involved in technology decisions and implementations.

Who is the Masterclass for?

This masterclass is for:

  • Project managers
  • Agency sales people
  • Content strategists or marketers
  • Leaders of digital transformation efforts

This class is for people who have been working in the digital content industry for at least a few years or people who are responsible for transformation of their organisation. It will not cover basic content strategy topics and so is not for people new to the field.

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What you need to know

  • The class is free.
  • Join us: Thursday October 24. 4 pm - 6 pm GMT.
  • All details will be emailed upon registration. Check those pesky spam folders.
  • We'll send one week, one day and one hour reminders.
  • Download GoToWebinar before the class so you're raring to go (it's free too!)
  • Nothing to prepare. Just get comfy. But you might want a notebook to jot all the juicy advice.
  • Watch again! A recording will be sent to all attendees the day after the class.
  • Got a question we haven't covered? Get in touch.

The masterclass goodie bag

All attendees will be sent our cake-free but resource packed goodie bag after the class. We're still confirming the details of this one but it will include the recording and slides from the class.

Register for free

October 24, 2019

4:00 pm

BST

2 hours

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About the presenter

Carrie Hane

Carrie Hane helps organisations create more effective content more consistently by coordinating the people, processes, and technology to build efficient content operations. For 20 years, she's been putting together cross-functional teams and creating processes that stick while untangling information to make it usable for today and ready for tomorrow. She is the co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow (New Riders, 2018). When not taming content, Carrie tries to tame her two boys. Content is easier.


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