You have a lot of content. You have a team of people who create, manage, and publish it day-to-day. You have multiple technology systems that store and publish that content. But do you have the infrastructure and processes to bring the people and systems together? As the amount of content increases and the delivery interfaces continues to expand, siloed content teams are no longer sustainable. You need content operations to manage it all.
This masterclass will guide you in uncovering the things that are keeping your organisation from being more efficient and effective with your content. The facilitator, Carrie Hane (author of Designing Connected Content), will offer new ways to look at the connection that people and processes have with technology and content. It’s a complex system with many moving parts, but it can stay well-oiled and running smoothly if you put systems in place for maximum performance.
You must start looking at content operations if you want to:
Our experienced content operations trainer will coach you on:
This masterclass is for:
This class is for people who have been working in the digital content industry for at least a few years or people who are responsible for transformation of their organisation. It will not cover basic content strategy topics and so is not for people new to the field.
All attendees will be sent our cake-free but resource packed goodie bag after the class. We're still confirming the details of this one but it will include the recording and slides from the class.
Carrie Hane helps organisations create more effective content more consistently by coordinating the people, processes, and technology to build efficient content operations. For 20 years, she's been putting together cross-functional teams and creating processes that stick while untangling information to make it usable for today and ready for tomorrow. She is the co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow (New Riders, 2018). When not taming content, Carrie tries to tame her two boys. Content is easier.
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