About this on-demand masterclass

You have a lot of content. You have a team of people who create, manage, and publish it day-to-day. You have multiple technology systems that store and publish that content. But do you have the infrastructure and processes to bring the people and systems together? As the amount of content increases and the delivery interfaces continues to expand, siloed content teams are no longer sustainable. You need content operations to manage it all.

This masterclass will guide you in uncovering the things that are keeping your organisation from being more efficient and effective with your content. The facilitator, Carrie Hane (author of Designing Connected Content), will offer new ways to look at the connection that people and processes have with technology and content. It’s a complex system with many moving parts, but it can stay well-oiled and running smoothly if you put systems in place for maximum performance. 

You must start looking at content operations if you want to:

• Save money by getting content work done more efficiently.
• Increase revenue by making content more effective.
• Boost engagement and loyalty among your audience.
• Improve the customer experience.

What will I learn?

Our experienced content operations trainer will coach you on:

• What content operations is and why you need it.
• How to assess where your organisation is on a maturity model.
• The many aspects of content operations.
• Ways to organise teams for efficiency and effectiveness.
• How to identify skills, roles, and responsibilities of people in the operations.
• How to overcome obstacles with your organisational culture.
• What  documentation is needed to ensure ongoing success.
• The difference between editorial, procedural, and governance processes.
• Who needs to be involved in technology decisions and implementations.