About this webinar

The COVID-19 pandemic has turned higher education completely upside-down in just a matter of weeks. Students were unceremoniously turned away from campuses for the remainder of the year. Prospects were left in limbo about when – or if – they would be getting an education in the fall. Schools that had only ever dipped their toes in online learning were suddenly forced to go all-in on virtual education. And admissions departments were faced with trying to recruit new students when many of the traditional methods were suddenly unavailable to them.

To gauge the impact of these seismic shifts – and begin to chart a path forward into an uncertain future – Primacy conducted a national survey of undergraduate and graduate prospects and students.

In this webinar recording, Matt Cyr from Primacy reviews the results of the survey and discusses how colleges and universities can communicate effectively with their most critical audiences in order to recover – and even thrive – during these challenging times.

You'll also hear from Neha Agrawal, Director of Enrollment Marketing and Communications at Rice University, about her institution’s response to the crisis, and how they’ve made the admissions process special for students – despite not being able to welcome them to campus.

What will I learn?

From this webinar recording, you’ll learn:

• What prospects and students are saying about higher education’s response to the crisis
• Current thinking on online learning, education deferment and academic program interest
• How to communicate effectively and appropriately during a pandemic
• How to bring your campus and culture to life virtually
• How to use the pandemic as a way to question communications expectations and turn challenge into opportunity