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Webinar Recording

Higher Ed marketing and enrollment in the age of COVID-19 and beyond

Advice for higher ed marketing and enrollment teams to communicate effectively and virtually during a pandemic. Plus real-life examples from Rice University.

About this webinar

The COVID-19 pandemic has turned higher education completely upside-down in just a matter of weeks. Students were unceremoniously turned away from campuses for the remainder of the year. Prospects were left in limbo about when – or if – they would be getting an education in the fall. Schools that had only ever dipped their toes in online learning were suddenly forced to go all-in on virtual education. And admissions departments were faced with trying to recruit new students when many of the traditional methods were suddenly unavailable to them.

To gauge the impact of these seismic shifts – and begin to chart a path forward into an uncertain future – Primacy conducted a national survey of undergraduate and graduate prospects and students.

In this webinar recording, Matt Cyr from Primacy reviews the results of the survey and discusses how colleges and universities can communicate effectively with their most critical audiences in order to recover – and even thrive – during these challenging times.

You'll also hear from Neha Agrawal, Director of Enrollment Marketing and Communications at Rice University, about her institution’s response to the crisis, and how they’ve made the admissions process special for students – despite not being able to welcome them to campus.

What will I learn?

From this webinar recording, you’ll learn:

  • What prospects and students are saying about higher education’s response to the crisis
  • Current thinking on online learning, education deferment and academic program interest
  • How to communicate effectively and appropriately during a pandemic
  • How to bring your campus and culture to life virtually
  • How to use the pandemic as a way to question communications expectations and turn challenge into opportunity

Register for free

April 16, 2020

4:00 pm

BST

Who is the webinar for?

This on-demand webinar is for marketing, communications and admissions leaders and staff from colleges and universities anywhere in the world.

Webinar Recording

Higher Ed marketing and enrollment in the age of COVID-19 and beyond

Advice for higher ed marketing and enrollment teams to communicate effectively and virtually during a pandemic. Plus real-life examples from Rice University.

About this webinar

The COVID-19 pandemic has turned higher education completely upside-down in just a matter of weeks. Students were unceremoniously turned away from campuses for the remainder of the year. Prospects were left in limbo about when – or if – they would be getting an education in the fall. Schools that had only ever dipped their toes in online learning were suddenly forced to go all-in on virtual education. And admissions departments were faced with trying to recruit new students when many of the traditional methods were suddenly unavailable to them.

To gauge the impact of these seismic shifts – and begin to chart a path forward into an uncertain future – Primacy conducted a national survey of undergraduate and graduate prospects and students.

In this webinar recording, Matt Cyr from Primacy reviews the results of the survey and discusses how colleges and universities can communicate effectively with their most critical audiences in order to recover – and even thrive – during these challenging times.

You'll also hear from Neha Agrawal, Director of Enrollment Marketing and Communications at Rice University, about her institution’s response to the crisis, and how they’ve made the admissions process special for students – despite not being able to welcome them to campus.

What will I learn?

From this webinar recording, you’ll learn:

  • What prospects and students are saying about higher education’s response to the crisis
  • Current thinking on online learning, education deferment and academic program interest
  • How to communicate effectively and appropriately during a pandemic
  • How to bring your campus and culture to life virtually
  • How to use the pandemic as a way to question communications expectations and turn challenge into opportunity

Who is the webinar for?

This on-demand webinar is for marketing, communications and admissions leaders and staff from colleges and universities anywhere in the world.

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Register for free

April 16, 2020

4:00 pm

BST

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Matt Cyr and Neha Agrawal

Matt Cyr is the Vice President of Strategic Services and Education Practice Lead at Primacy, a digitally focused branding and marketing agency. Matt has worked with a wide variety of colleges and universities over the years, including MIT, UCL (University College London), Rice University and Cornell University.

Prior to joining Primacy, Matt led digital operations at Northeastern University and Clark University, and content strategy for Boston Children’s Hospital.

Neha Agrawal is the Director of Enrollment Marketing and Communications at Rice University. She is responsible for developing the strategic marketing vision to achieve enrollment goals at the university. This includes developing a cohesive brand identity, overseeing production of all marketing material (print, social, web etc.), and determining methods to enhance communications for the enrollment division. Neha received her B.A from Northwestern University and her MBA from Kellogg School of Management. Prior to joining Rice University, Neha worked in marketing at PepsiCo and for a sales and marketing consulting company.

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