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Webinar Recording

How (and why) to make a style guide

Practical, strategic and technical tips and advice for building an online content style guide covering voice, tone and style.

About this webinar recording

Getting everyone on the same page and having a documented source of truth about voice, tone and style is crucial to the creation of good quality, consistent content.

But building something that everyone uses can be an uphill task.

Laura Robertson and Julius Honnor from Contentious share their experience about building online style guides for organisations including ActionAid International and Greenpeace UK.

What will I learn?

From this webinar recording, you will learn:

  • How to get agreement on voice and tone.
  • How to get the right people on board.
  • What to include in a style guide in order to maximise its usefulness. 
  • What tools to use to build an online content style guide.
  • How to make sure your style guide is actually used by people.

Register for free

November 7, 2019

4:00 pm

GMT

Who is the webinar recording for?

  • Content managers
  • Editors and writers
  • Digital and website managers
  • Heads of comms

Webinar Recording

How (and why) to make a style guide

Practical, strategic and technical tips and advice for building an online content style guide covering voice, tone and style.

About this webinar recording

Getting everyone on the same page and having a documented source of truth about voice, tone and style is crucial to the creation of good quality, consistent content.

But building something that everyone uses can be an uphill task.

Laura Robertson and Julius Honnor from Contentious share their experience about building online style guides for organisations including ActionAid International and Greenpeace UK.

What will I learn?

From this webinar recording, you will learn:

  • How to get agreement on voice and tone.
  • How to get the right people on board.
  • What to include in a style guide in order to maximise its usefulness. 
  • What tools to use to build an online content style guide.
  • How to make sure your style guide is actually used by people.

Who is the webinar recording for?

  • Content managers
  • Editors and writers
  • Digital and website managers
  • Heads of comms

Tagged as:

Register for free

November 7, 2019

4:00 pm

BST

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Laura Robertson and Julius Honnor

Laura Robertson is content strategist at Contentious, the London-based agency. She’s always been a lover of words – her background is as an editor and she studied modern languages and linguistics.

Since co-founding Contentious in 2016, Laura has worked with more than 30 non-profits and campaigners on their content strategy, focusing on shifting to a less transactional, more user-centred approach (eradicating double spaces along the way).

Laura is an accomplished trainer and mentor. She regularly advocates for content, speaking at conferences such at Confab, the Campaigning Forum and CharityComms. Laura also boulders and bakes lots of brownies. She tweets at @laurazoee.

Julius Honnor is content strategist and co-founder at Contentious, where he uses his blend of technical know-how, content skills and big-picture thinking to help organisations such as Greenpeace, ActionAid and Friends of the Earth be more strategic, enabling and joined-up in their approach to content.

He previously worked in digital and content roles for charities, membership organisations and the government of St Kitts and Nevis. He’s a co-chair of the Digital Charities community.

Julius is a speaker, a writer and a photographer. He’s still working towards the perfect sourdough crust. Follow him on Twitter at @juliushonnor.

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