About this webinar recording

It’s safe to say that — with an average of 12 algorithm changes taking place on Google each day, and countless major updates being applied over the past decade — it's becoming more difficult to keep on top of which search engine optimization (SEO) tactics are still relevant and likely to gain the most traction for our digital content.

Whilst we all know that producing quality content should be the end goal, search engines like Google are constantly refining and improving their techniques when it comes to 'deciding' which content on the web actually meets quality standards. Add a niche industry into the mix, and the thirst for high-quality content only intensifies.

So, just where should you start in trying to assess your niche organization's current standing with SEO — arguably the most dynamic and fast-moving element of digital marketing?

In this session with GatherContent's very own Senior Marketing Manager, Juan Karstel, we explored the SEO landscape as it is now, and the tactics you should be looking to in order to stay ahead of the game in your industry.

Topics Discussed

• How do you create good SEO content in 2023? The basics
• How to develop a content generation process for SEO (using AI)
• How to work with various stakeholders on SEO — from developers to freelance copywriters
• Identifying appropriate network and system management (NSM) for your content marketing efforts in niche markets
• Why inclusive content operations is important for SEO
• Your SEO marketers toolkit: the tools needed to win in SEO