Events >

Webinar Recording

How to create a content style guide that people will use

Tips, practical advice and examples to make sure your content style guide is an effective asset as part of your content operations.

Register for free

August 8, 2019

4:00 pm

GMT

Webinar Recording

How to create a content style guide that people will use

Tips, practical advice and examples to make sure your content style guide is an effective asset as part of your content operations.

About this webinar recording

When created with a clear purpose in mind and in a useful and usable way, a content style guide can help an organisation achieve consistency across their content. It can also be used as a tool for aligning different disciplines and for scaling content operations.

Having a content style guide does not make everyone perfect writers, but they do help to empower writers and provide a shared understanding of language, voice, tone and rules for writing across an organisation.

Creating a content style guide is only half the challenge. You then need to ensure people use it. This webinar will focus on both of these hurdles, sharing ways to create a useful content style guide that is usable for your teams.

What will I learn?

This recording offers practical advice on how to:

  • Plan for the creation of a content style guide.
  • Create a content style guide that is purposeful and useful.
  • Consider what content style guides should and should not include.
  • Disseminate your content style guide effectively, to different audiences, to ensure it is used.
  • Maintain a content style guide so it continues to be an asset.
  • Plus examples and tips from Mailchimp, The University of Dundee, GOV.UK, GatherContent, and Greenpeace.

Who is the webinar recording for?

This recording is for anyone involved in ensuring content is consistent, standards are met, and that content is effective. It is for those who manage content creators and those who want to create a style guide from scratch or make improvements to an existing one. From 101 to levelling-up, this webinar has advice.

Tagged as:

Register for free

August 8, 2019

4:00 pm

BST

Don't miss new events

Sign up for notifications for all our upcoming webinars

GatherContent uses the information you provide to contact you about our content, products and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.

Robert Mills

Rob is Head of Content at GatherContent. He is a journalism graduate and has previously worked as Studio Manager and Head of Content for a design agency and as an Audience Research Executive for the BBC. He’s a published author and regular contributor to industry publications including Net Magazine, Smashing Magazine, 24 Ways,WebTuts+, UX Matters , UX Booth and Content Marketing Institute. On occasion Rob speaks about content strategy and ContentOps at leading industry events.

Upcoming webinars and masterclasses