About this webinar

Are you facing a new digital project where you already know that not enough budget will be allocated to content creation, editing, and migration? This webinar will explore the psychology of decision makers and how you can position content as high value work in most digital projects, helping everyone to understand how to budget for and plan for the content work associated with your project.

This webinar shared a content cost calculator for web projects that will help you to plan project cost and scope and a second model for evaluating the lifetime cost of content, based on the presenter's Medium article from 2018.

Watch the recording and learn how to position all of this in a way that will make sense to leaders and decision makers. Business leaders understand the concept of an asset and how to maintain the value within the organisation. They need to see content as an asset, but one that expires if not cared for. Like a vineyard.

What will I learn?

From this recording, you’ll learn:

• How to plan for content cost in the context of a website redesign project
• How to evaluate the lifetime cost of web content to plan for resourcing
• How to pitch content value to decision makers and leaders