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Webinar Recording

How to position content as a business asset

Learn how to position content work not as a budget liability, but as a business asset. Motivate leadership and budget makers with opportunity rather than fear.

About this webinar

Are you facing a new digital project where you already know that not enough budget will be allocated to content creation, editing, and migration? This webinar will explore the psychology of decision makers and how you can position content as high value work in most digital projects, helping everyone to understand how to budget for and plan for the content work associated with your project.

This webinar shared a content cost calculator for web projects that will help you to plan project cost and scope and a second model for evaluating the lifetime cost of content, based on the presenter's Medium article from 2018.

Watch the recording and learn how to position all of this in a way that will make sense to leaders and decision makers. Business leaders understand the concept of an asset and how to maintain the value within the organisation. They need to see content as an asset, but one that expires if not cared for. Like a vineyard.

What will I learn?

From this recording, you’ll learn:

  • How to plan for content cost in the context of a website redesign project
  • How to evaluate the lifetime cost of web content to plan for resourcing
  • How to pitch content value to decision makers and leaders

Register for free

April 14, 2020

4:00 pm

GMT

Who is the webinar recording for?

Any organisation who runs a web platform with more than 200 pages of web content can benefit from this webinar, in particular those who are planning for a redesign or replatform. Public sector, higher education, non-profits, and large content publishers may get the most value, as well as agencies that work on behalf of these organisations. This will be focussed on those responsible for content quality - web managers, content strategists, communications and marketing teams, and writers.

Webinar Recording

How to position content as a business asset

Learn how to position content work not as a budget liability, but as a business asset. Motivate leadership and budget makers with opportunity rather than fear.

About this webinar

Are you facing a new digital project where you already know that not enough budget will be allocated to content creation, editing, and migration? This webinar will explore the psychology of decision makers and how you can position content as high value work in most digital projects, helping everyone to understand how to budget for and plan for the content work associated with your project.

This webinar shared a content cost calculator for web projects that will help you to plan project cost and scope and a second model for evaluating the lifetime cost of content, based on the presenter's Medium article from 2018.

Watch the recording and learn how to position all of this in a way that will make sense to leaders and decision makers. Business leaders understand the concept of an asset and how to maintain the value within the organisation. They need to see content as an asset, but one that expires if not cared for. Like a vineyard.

What will I learn?

From this recording, you’ll learn:

  • How to plan for content cost in the context of a website redesign project
  • How to evaluate the lifetime cost of web content to plan for resourcing
  • How to pitch content value to decision makers and leaders

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Download the slide deck and resources

Register for free

April 14, 2020

4:00 pm

BST

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Paul Bellows

Paul Bellows is the founder and president of Yellow Pencil, a Canadian digital agency that has been providing services to government and higher education clients for 24 years. Yellow Pencil works on complex content platforms for complex organizations, from the Wharton School to the Yukon Government, as well as decades of clients from almost every business category.

Yellow Pencil is the company behind OnPoint Content Auditor (formerly Flock for Content), a content inventory and audit platform. Yellow Pencil was an early adopter of content strategy and responsive web design and has worked with almost every enterprise CMS platform that’s been sold and on big content projects with over a million of pages of HTML.

Paul has sat on an advisory board to Canada’s federal CTO, and consults for CIOs and digital leaders in some of Canada’s most unique public sector organizations. Paul believes that content IS the interface of the web.

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