Content is far more than words. It's at the heart of design, and very soon content will, in fact, be the designed user experience. Headless user interfaces, such as Siri and Amazon Echo, are the tip of the iceberg. Within a decade, most user interface design will have very little to do with pixels and will be about consistency, tone, context, and understanding.Moreover, the line between content and marketing is blurring by the minute, and we're going to have to learn to balance giving people what they want, what they need, and what's best for overall outcomes. We can do the right thing for our audience, clients, and the world at large if we get things right in the near future. In this talk, we take a look at where UX & Content Strategy are headed and what we can learn from past mistakes, while sharing some practical tips and an actual research framework that will help you shape "designed content."
From this session you will learn:
This webinar is suitable for anyone who writes content for interface, including Content Strategists, UX Designers, UX Researchers, and Marketing Professionals. It is suitable for those working as part of an in-house team and for those at an agency working with clients.
Brad Weaver is the Chief Experience Officer at Nine Labs in Atlanta, GA. He went to school to be a lawyer, then came to his senses and has spent the last 18 years as a Creative Director, User Experience Designer, Information Architect, Author, and Content Strategist. He is the author of Creative Truth: How to Start & Build a Profitable Design Business from Focal Press. Brad's professional experience includes product development, branding, and market segmentation for clients including IHG, Verizon, Bank of America, AT&T, ESPN, Disney, NATO, The PGA, and Coca-Cola. Along the way, he's been the big cheese, the plebeian, the middle manager, and the class clown. Not one to shy away from hard work or his blue collar upbringing, he's also folded clothes, pumped gas, bagged groceries, sold cell phones, and climbed the Great Wall of China. His likes and loves are design, film, whiskey, Oxford commas, and Jesus, but not in that order.
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