About this webinar

Universities around the world all face the task of recruiting a new class of students every year. Regardless of how many students fill up a CRM, you’ll never know the names, emails, or interests for the vast majority of true prospective students. They quietly browse your websites looking for answers. If they can’t find them, they likely move on. By taking a strategic direction on your University website, you can help lead prospective students to answers and ultimately start a personal conversation with them.

In this real-world session, we explore how one midwestern University with a threat of declining enrolment addressed, an ageing website, and confusing user experiences by combining websites and creating a true prospective student focus. The end result was a new website architecture, user flow, and increased application numbers.

What will I learn?

By the end of this webinar recording, you’ll be able to:

• Identify important audiences and their habits.
• Identify the most important questions prospective students ask and how to address those.
• Find ways to organise and improve website content.
• Develop an efficient process that works for content writers, designers, and developers, all at the same time.
• Implement strategies for keeping your website current while keeping it fluid at the same time.