About this webinar recording

We’re all brainstorming ways to communicate with our audiences during this challenging and transformative time. Many of us are creating content at a rapid pace, without a system in place to manage and govern it, while we attempt to resume business operations.

And it’s hard to break through the noise when everyone else is creating content around the coronavirus, too.

This on-demand webinar details how to create content that stands out, and that speaks to your particular business objectives. We’ll also touch on how to develop content that serves multiple purposes, including operations and marketing. Plus, we'll show you how to govern this specific content.

What will I learn?

After watching the webinar, you will be able to:

• Craft a core strategy statement for your audiences during COVID-19
• Repurpose your operational content as marketing content
• Create a quick governance strategy
• Develop content that drives revenue