Learn how to get more out of your content during a website redesign, from a dynamic inventory to better content handling and beyond.Content is an essential part of redesigns, but redesigns often completely botch content. Teams with the best of intentions swing between nuclear or forklift approaches, thinking the only options are either to start content from scratch or just to move content as-is.
From this recording you'll learn:
This webinar recording will be of interest to those facing a redesign or radical digital presence changes. Since planning earlier rather than later is essential, it's also for those that want to get a head start on making higher impact changes sometime in the future as well. If you have a complex site with a lot of legacy content then this webinar recording is for you as well.
Organisations make changes to their websites, intranets, and extranets all the time. David Hobbs helps ensure these difficult undertakings are as high impact as possible. David has worked as CTO of a web development shop, within organisations to push through major digital change, and as a consultant. David has had his own practice David Hobbs Consulting for the past eight years, working with a wide range of organisations from the Novartis to the Library of Congress to mission-driven non-profits such as the Center for Internet Security. Before the web took off David was a Peace Corps Volunteer in Chad.
Find out what makes a brand voice brilliant and get practical tips on how to create your own brand voice guidelines (and get your colleagues to actually use them).
Learn the principles of plain English and practical writing techniques that help you reach your audience and communicate with them clearly.