When we think of business disruptions, it's tempting to think of organisations such as Air BnB, Uber, and Revolut. What they have in common is the delivery of services in a friendlier, faster way, with the ability to scale up as the demand for their services grows.What is the corollary trend in the content field? While organisations are expanding their content offerings, the ways that content gets produced is often still mired in the past, with systems that involve word processing, email, and zip files. Where is the disruption in our operational models for content?Content operations, ContentOps for short, has been around for a long time, though the average practitioner would be hard-pressed to discuss it in terms of some of its principles. Rahel Bailie discusses why ContentOps is a necessary companion to DevOps and DesignOps, why organisations have been slow to adopt ContentOps, and how to move towards it by rejecting prescriptive measures and instead looking at general ContentOps principles.
From this webinar recording you'll learn:
This recording is useful to managers of operational systems, content team managers, and enterprise architects responsible for designing delivery systems for public and internal online services.
Rahel Anne Bailie is Chief Knowledge Officer at Scroll in London. Rahel also teaches in the Content Strategy Master’s Program at FH-Joanneum, runs the “Content, Seriously” meetup, is organising Content Strategy Applied conference and is working on her third book on writing structured content. She is a Fellow of the Society for Technical Communication, the co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy.
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