The typical university digital environment comprises a mix of websites and other content-rich systems that have evolved independently to meet end user needs. Fragmented development leads to sprawling web estates comprising hundreds of thousands of pages on hundreds of sub-sites with unknown content, performance and user experience issues.
This webinar discusses the work by eQAfy in exploring and collecting data to understand these environments to ensure that higher education development and digital transformation decisions are evidence-based.
Using data drawn from higher education, viewers will learn how lack of central or “corporate’ knowledge about web estates or digital environments:
Marketing and communications specialists, website service owners, content strategists, digital managers, digital specialists, web developers, web designers and web governance specialists in higher education.
Paul Bradley’s combination of skills, knowledge and competencies come from being an engineer, management consultant, software project manager, chief operating officer, chief compliance officer and a technology analyst. Paul has also survived two previous start-ups. At eQAfy, Paul and the team help higher education institutions discover, log and monitor all their websites to improve website performance and effectiveness and reduce risk exposures. As a result, sites deliver their intended user experiences and meet their marketing and communications objectives. Paul cares about fact finding, problem solving and evidence-based decision making.
A more powerful approach content structure.
Top tips, practical advice and examples to make sure your content style guide is an effective asset as part of your content operations.