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Webinar

Translating brand messages into website content

Learn how high-level brand concepts can apply to functional and informational content across your website, not just your About Us page.

About this webinar

The lofty language of the brand book might stun on the homepage, but how does it apply to the faculty profiles at a research institute? Or the financial aid policies on a higher ed website?

There’s a place for messaging on the deeper pages of a large informational website, but it takes a subtler approach from simply repeating what’s outlined in the mission statement.

What will I learn?

In this webinar you’ll learn:

  • How to bridge the gap between brand copywriting and content strategy
  • Steps to take in the editorial and creative process
  • How to use tone, voice, literary devices, and images to express brand concepts

Register for free

August 20, 2020

4:00 pm

BST

1 hour

Who is the webinar for?

This webinar is most suitable for those working in higher ed who are:

  • Content strategists and writers who want to strengthen the brand voice on their websites
  • Designers and product managers who want to extend their brand guidelines to page copy
  • Working on a rebrand or a website redesign

Webinar

Translating brand messages into website content

Learn how high-level brand concepts can apply to functional and informational content across your website, not just your About Us page.

About this webinar

The lofty language of the brand book might stun on the homepage, but how does it apply to the faculty profiles at a research institute? Or the financial aid policies on a higher ed website?

There’s a place for messaging on the deeper pages of a large informational website, but it takes a subtler approach from simply repeating what’s outlined in the mission statement.

What will I learn?

In this webinar you’ll learn:

  • How to bridge the gap between brand copywriting and content strategy
  • Steps to take in the editorial and creative process
  • How to use tone, voice, literary devices, and images to express brand concepts

Who is the webinar for?

This webinar is most suitable for those working in higher ed who are:

  • Content strategists and writers who want to strengthen the brand voice on their websites
  • Designers and product managers who want to extend their brand guidelines to page copy
  • Working on a rebrand or a website redesign

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What you need to know:

  • The webinar is free 👏
  • Join us: Thursday August 20, 4 pm – 5 pm BST
  • All details will be emailed upon registration. Check those pesky spam folders!
  • We’ll send one week, one day and one hour reminders
  • Download GoToWebinar before the webinar so you’re raring to go (it’s free too!)
  • Nothing to prepare. Just get comfy. But you might want a notebook
  • Watch again! A recording and slides will be sent to all attendees the day after the webinar

Register for free

August 20, 2020

4:00 pm

BST

1 hour

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Rachel DeLauder

Rachel specialises in designing editorial systems and processes for higher ed websites. She started from the inside, managing media relations and publications for an in-house marketing team at Virginia Tech. Now she develops sustainable content strategies at NewCity for clients that support users’ goals as well as organisational realities.

Rachel has helped design and implement content strategies and custom content management systems for more than 30 website redesigns in the higher education, healthcare, and non-profit sectors. She’s provided coaching and training to client teams at organisations large and small.

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