About this webinar

We hosted a webinar with Lily Dart focused on using data-driven research to audit the content quality of an existing website, product or service and use hard numbers to convince your colleagues or clients to invest in improved content design.As specialists, we often work with colleagues or clients who struggle to understand what we do and why we do it. Sometimes we need to prove to our colleagues that a problem really exists before we’ll be given the freedom to fix it. This webinar offers practical tools to help you prove that that existing content standards aren’t meeting user needs.Lily runs us through multiple data-driven approaches to auditing the content quality on an existing website, product or online service. She shows simple research methodologies that you can use identify potential problems with information architecture, content comprehension, and language usage.

What will I learn?

You will learn how to:

• Use interactive online research tools to diagnose problems in information architecture and content findability
• Use online analysis tools to identify potential problems in content comprehension
• Use existing data sets to identify whether language and categorisation used is accessible for your audience
• Use data to bolster the case for improved content quality and show potential impacts of poor user experience when talking to stakeholders