We hosted a webinar with Lily Dart focused on using data-driven research to audit the content quality of an existing website, product or service and use hard numbers to convince your colleagues or clients to invest in improved content design.As specialists, we often work with colleagues or clients who struggle to understand what we do and why we do it. Sometimes we need to prove to our colleagues that a problem really exists before we’ll be given the freedom to fix it. This webinar offers practical tools to help you prove that that existing content standards aren’t meeting user needs.Lily runs us through multiple data-driven approaches to auditing the content quality on an existing website, product or online service. She shows simple research methodologies that you can use identify potential problems with information architecture, content comprehension, and language usage.
You will learn how to:
For anyone who is struggling to engage their stakeholders in the importance of investing in improved user experience through user needs driven content design.
Lily is a freelance user experience designer and user researcher, with a passion for helping clients and delivery teams build brilliant products by better understanding their users. She combines technical knowledge with user-focused design and research methodologies to help organisations solve difficult problems, and deliver more for their users.
Understand the dual lens of writing for interaction design: how to create a product narrative (macro) and how to write for specific UI components (micro).
Join our masterclass to help you take website projects content-first. Learn how to design a content production process to deliver content on time.
Join our masterclass to uncover the things that are keeping your organisation from being more efficient and effective with your content. Learn new ways to look at the connection that people and processes have with technology and content.