Who is Jeff Eaton? Glad you asked. Jeff brings more than two decades of experience in publishing, enterprise infrastructure, and web development. He's built e-commerce sites for florists, enterprise web systems for multinational corporations, and supply-chain automation tools for billion-dollar industries. At Lullabot, he's designed and implemented large-scale web platforms for clients including Sony/BMG Music, Fast Company and Inc. Magazine, World Wrestling Entertainment, Verizon Wireless, Harvard University, and more. When he's not writing or speaking about multichannel publishing, structured content, and the business value of streamlined editorial workflow, Jeff hosts the Insert Content Here content strategy podcast. In the Drupal world, he's best known as a co-author of O'Reilly Media's Using Drupal; author of the popular Voting API, EVA, and Token projects as well as dozens of other plugin modules; the primary developer of Drupal's core TokenAPI and a co-developer of FormAPI; and member of the content advisory committee for Drupal.org. All-in-all, a well rounded chap.