About this webinar recording

The Core Model is a novel approach to creating content and an information architecture. The model lets you work on what’s most important to both the organisation and its users. Even stakeholders that have little knowledge of the web or content strategy can be involved, without creating those dangerous, detailed wireframes, texts, or sketches too early in the process. It is a practical workshop technique that helps you answer questions like:

• How will the users find your content?
• What content elements are necessary, if both we and our users are to reach our objectives
• Where do we want to send the users after they’ve solved their primary task?

What will I learn?

• How to use the Core Model within your team or with your client, to ensure content that fulfils both user needs and business goals
• How to use the Core Model to come up with ideas for content and to prioritise and structure it
• How the Core Model can be combined with the principles of content first and mobile first