The Core Model is a novel approach to creating content and an information architecture. The model lets you work on what’s most important to both the organisation and its users. Even stakeholders that have little knowledge of the web or content strategy can be involved, without creating those dangerous, detailed wireframes, texts, or sketches too early in the process.It is a practical workshop technique that helps you answer questions like:
Digital professionals at agencies or as part of an in-house team who want to develop their skills and knowledge for content modelling for website projects.
Audun Rundberg is a content strategist at Netlife Research, a user experience consultancy in Oslo, Norway. Audun is a trained journalist, and spent 6 years working as a web editor before joining Netlife Research in 2011. At Netlife Research, Audun is a member of a multidisciplinary design team, working on digital products for clients. He’s involved throughout the design process, with a hand in anything from defining the business goals to writing content and prototyping in HTML.
Find out what makes a brand voice brilliant and get practical tips on how to create your own brand voice guidelines (and get your colleagues to actually use them).
Learn the principles of plain English and practical writing techniques that help you reach your audience and communicate with them clearly.