Why meaningful content matters in Higher Ed

Your audience is ready for content that builds relationships, are you?

Over 55% of the world’s population has internet access. Billions of people who could potentially view your content from almost anywhere in the world. Surely that’s an exciting prospect for any content creator?

It’s undoubtedly part of the reason why thousands of people are becoming content creators every second. In fact, while you’ve been reading this piece of content, over 50 hours of video have been uploaded to YouTube. That’s a lot of content.

So how can you cut through the noise?

In this engaging session, we explored how meaningful content can help you to stand out from the crowd while providing a foundation for amazing relationships with your audience. Using real examples, we consider what meaningful content really looks like, and how you can adapt these ideas to build trust with your audience.

If you believe that your audience deserves effective content that goes beyond the clickbait we see on a daily basis then this is the perfect recording for you.

Who is the webinar recording for?

Whether you write an occasional blog post or undertake intricate copywriting on a daily basis this recording is ideal for anyone who wants to consider whether they can do more to build relationships with their audience.

What will I learn?

By the end of this recording, you will be able to:

Watch the recording


About the presenter

Jonny Williams is the Head of CRM, Creative Services, and Content at Keele University in the UK. An award-winning marketing professional, he has a passion for creative content and digital innovation that was sparked when he started his first business at the age of sixteen and was only strengthened while studying BA and MA Film.

As someone driven to seek solutions to any problem, Jonny has used his entrepreneurial spirit to push forward innovation throughout his career in freelance, agency and in-house settings. In his time away from work you’re likely to find Jonny binge watching video content of all varieties or stepping away from a screen and visiting epic places.

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