Big news! GatherContent has joined forces with Bynder.
Our vision has always been to solve the (very!) painful problem of content workflow - bringing together everyone involved in the process, ensuring content meets requirements and enabling teams to move quickly at scale.
Content channels and formats are exploding, more stakeholders are involved than ever and there’s never been a bigger need to bring process to all aspects of content creation and delivery. Especially as content has become even more business critical over the past couple of years.
GatherContent’s product roots have very much been on the workflow and text side, so it’s hugely exciting to power up the potential by joining forces with Bynder who are the market leading DAM (Digital Asset Management) platform.
We teamed up with Bynder
Bynder are the DAM leaders of the Forrester Wave and are already helping over half a million creative, branding and marketing professionals streamline the creation, distribution, and measurement of their organization’s digital assets.
No more asset chaos, no more mess - just like GatherContent.
Bynder is used by over 2,300 visionary brands, including KLM, Spotify, PUMA, and Tommy Hilfiger — with a user base spanning more than 55 countries.
Their mission is simple; to set the standard for how brands accelerate creative impact with the help of their innovative and customer-inspired DAM platform.
"Bynder is a good fit for brand-forward companies that want an easy-to-use DAM solution that they can deploy quickly."
The Forrester Wave™: Digital Asset Management for Customer Experience, Q1 2022
The opportunity
DAM software is already a vital and well-established category focused on storing, categorizing, and serving digital creative assets, so when it comes to briefing a task for creating an image or video, a DAM system can effectively support the process of creating an image or video.
But, it doesn’t support the editorial processes needed to get content items across the finish line, delivering on business critical KPIs like speed of content to market, content SLAs, or content readiness.
Bynder DAM + GatherContent = Powerful end-to-end content lifecycle management
Typically, the creation of content is a time-consuming, inefficient process that is supported by a number of channel-specific point solutions.
Content teams end up relying on tools like Google Docs and Excel Spreadsheets, which, whilst it does allow for some content creation collaboration, lacks the essential infrastructure needed for creating and approving text-based content in the most efficient way.
As a result, content creation processes are often chaotic, inefficient, and lack control. Content teams find themselves faced with a clear disconnect between the processes for delivery of the creative and contextual content that is required for completed assets.
Bynder DAM acts as a ‘single source of truth’ for creative assets, whilst GatherContent allows content creators to produce, approve and deliver content in a faster, transparent, and more repeatable way — by harnessing automation and workflows.
By uniting GatherContent and Bynder DAM, we’re solving a much bigger Content Operations problem.
"Our vision has always been to solve the (very!) painful problem of content workflow - bringing together everyone involved in the process, ensuring content meets requirements, and enabling teams to move quickly at scale.
GatherContent’s roots have very much been on the text and the workflow side, so it’s hugely exciting to power up the potential by joining forces with Bynder who are the market leading DAM (Digital Asset Management) platform.
Pairing both solutions in the stack enables teams to manage the end-to-end lifecycle of content creation — from visual production and text creation, through to approvals and distribution. Regardless of channel or format."
Alice Deer
CEO and Co-founder, GatherContent
How does this impact your content creation process and content operations?
If you’re a GatherContent customer
GatherContent is now ‘GatherContent by Bynder’ and will remain a standalone product.
There’s no pressure to adopt Bynder as your DAM if you don’t wish to, but we think it’s an excellent companion to GatherContent, significantly leveling up asset management, and Content Operations overall. If you do want to check it out, have a look at Bynder’s DAM for centralizing and managing all your digital assets in one place.
There will really be no big changes day-to-day. All of our brilliant team will still be involved as part of the Bynder family and we’re excited to keep pushing forward some juicy roadmap releases that will continue to improve Content Operations in your organization.
You’ll still have the same (amazing!) support and customer success - all through the same people and channels - no changes whatsoever.
Alice & Angus, the Co-founders at GatherContent are beyond excited to be part of the Bynder team, and continue to drive the bigger mission - massively accelerating it with the backing of Bynder.
Besides this, Bynder is committed to ongoing investment in the GatherContent product to continue delivering valuable functionality and significant improvements for our customers.
We couldn’t be more thrilled for the next chapter and what it will mean for GatherContent and Bynder customers, as well as the wider market.
As we make this exciting announcement of GatherContent joining the Bynder family, we’d love to hear from you. Our Customer Success Team are here to answer any specific questions, so please feel free to email them at support@gathercontent.com.
Our vision has always been to solve the (very!) painful problem of content workflow - bringing together everyone involved in the process, ensuring content meets requirements and enabling teams to move quickly at scale.
Content channels and formats are exploding, more stakeholders are involved than ever and there’s never been a bigger need to bring process to all aspects of content creation and delivery. Especially as content has become even more business critical over the past couple of years.
GatherContent’s product roots have very much been on the workflow and text side, so it’s hugely exciting to power up the potential by joining forces with Bynder who are the market leading DAM (Digital Asset Management) platform.
We teamed up with Bynder
Bynder are the DAM leaders of the Forrester Wave and are already helping over half a million creative, branding and marketing professionals streamline the creation, distribution, and measurement of their organization’s digital assets.
No more asset chaos, no more mess - just like GatherContent.
Bynder is used by over 2,300 visionary brands, including KLM, Spotify, PUMA, and Tommy Hilfiger — with a user base spanning more than 55 countries.
Their mission is simple; to set the standard for how brands accelerate creative impact with the help of their innovative and customer-inspired DAM platform.
"Bynder is a good fit for brand-forward companies that want an easy-to-use DAM solution that they can deploy quickly."
The Forrester Wave™: Digital Asset Management for Customer Experience, Q1 2022
The opportunity
DAM software is already a vital and well-established category focused on storing, categorizing, and serving digital creative assets, so when it comes to briefing a task for creating an image or video, a DAM system can effectively support the process of creating an image or video.
But, it doesn’t support the editorial processes needed to get content items across the finish line, delivering on business critical KPIs like speed of content to market, content SLAs, or content readiness.
Bynder DAM + GatherContent = Powerful end-to-end content lifecycle management
Typically, the creation of content is a time-consuming, inefficient process that is supported by a number of channel-specific point solutions.
Content teams end up relying on tools like Google Docs and Excel Spreadsheets, which, whilst it does allow for some content creation collaboration, lacks the essential infrastructure needed for creating and approving text-based content in the most efficient way.
As a result, content creation processes are often chaotic, inefficient, and lack control. Content teams find themselves faced with a clear disconnect between the processes for delivery of the creative and contextual content that is required for completed assets.
Bynder DAM acts as a ‘single source of truth’ for creative assets, whilst GatherContent allows content creators to produce, approve and deliver content in a faster, transparent, and more repeatable way — by harnessing automation and workflows.
By uniting GatherContent and Bynder DAM, we’re solving a much bigger Content Operations problem.
"Our vision has always been to solve the (very!) painful problem of content workflow - bringing together everyone involved in the process, ensuring content meets requirements, and enabling teams to move quickly at scale.
GatherContent’s roots have very much been on the text and the workflow side, so it’s hugely exciting to power up the potential by joining forces with Bynder who are the market leading DAM (Digital Asset Management) platform.
Pairing both solutions in the stack enables teams to manage the end-to-end lifecycle of content creation — from visual production and text creation, through to approvals and distribution. Regardless of channel or format."
Alice Deer
CEO and Co-founder, GatherContent
How does this impact your content creation process and content operations?
If you’re a GatherContent customer
GatherContent is now ‘GatherContent by Bynder’ and will remain a standalone product.
There’s no pressure to adopt Bynder as your DAM if you don’t wish to, but we think it’s an excellent companion to GatherContent, significantly leveling up asset management, and Content Operations overall. If you do want to check it out, have a look at Bynder’s DAM for centralizing and managing all your digital assets in one place.
There will really be no big changes day-to-day. All of our brilliant team will still be involved as part of the Bynder family and we’re excited to keep pushing forward some juicy roadmap releases that will continue to improve Content Operations in your organization.
You’ll still have the same (amazing!) support and customer success - all through the same people and channels - no changes whatsoever.
Alice & Angus, the Co-founders at GatherContent are beyond excited to be part of the Bynder team, and continue to drive the bigger mission - massively accelerating it with the backing of Bynder.
Besides this, Bynder is committed to ongoing investment in the GatherContent product to continue delivering valuable functionality and significant improvements for our customers.
We couldn’t be more thrilled for the next chapter and what it will mean for GatherContent and Bynder customers, as well as the wider market.
As we make this exciting announcement of GatherContent joining the Bynder family, we’d love to hear from you. Our Customer Success Team are here to answer any specific questions, so please feel free to email them at support@gathercontent.com.
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