Articles

Practical advice, top tips, and plenty of examples in our articles from the GatherContent team and expert guest contributors.

Content Creation

Anatomy of a content style guide - Greenpeace UK

October 15, 2019

10 minute read

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GatherContent

Making the case for GatherContent

October 11, 2019

6 minute read

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Content Operations

Making the case for a content operations platform

October 9, 2019

4 minute read

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Content Creation

A quick guide to using proto-content

October 7, 2019

5 minute read

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Content Creation

Taking control of your content creation process

October 1, 2019

6 minute read

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Content Strategy

Customer journey maps for content (because they’re not just for UX)

September 24, 2019

5 minute read

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Content Creation

An introduction to conversion copywriting

September 17, 2019

6 minute read

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Content Strategy

A user-focused approach to creating and testing content

September 9, 2019

4 minute read

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Content Strategy

Content-first: the what, why and how

September 3, 2019

3 minute read

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Content Creation

5 practical ways to collaboratively prioritise content

August 20, 2019

6 minute read

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Content Strategy

A three-part content strategy roadmap: diagnosis, guiding policy, and coherent action.

August 13, 2019

3 minute read

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Content Creation

Why SEO is about people, not the search engine

August 6, 2019

5 minute read

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Content Creation

6 tips to establish accountability in content creation

July 23, 2019

5 minute read

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Content Process

Get a head start on digital projects: include content from the Discovery phase

July 16, 2019

5 minute read

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Content Creation

5 ways to generate ideas for creating meaningful content

July 9, 2019

3 minute read

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Content Process

Empowering people to review your content: Common problems and how to overcome them

July 2, 2019

4 minute read

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Content Strategy

Five tips to effectively pair content and design

June 14, 2019

4 minute read

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Content Strategy

A step-by-step guide to A/B testing your content

May 28, 2019

7 minute read

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Content Strategy

Encouraging self-service through improving content at the University of Edinburgh

May 16, 2019

3 minute read

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Content Strategy

Designing with content: how using content patterns can help

April 29, 2019

6 minute read

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Content Operations

Level up your content operations with structured content templates

April 29, 2019

5 minute read

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Content Operations

Organise your content team with clear roles and responsibilities

April 29, 2019

5 minute read

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Content Strategy

Getting tone of voice right in a rebrand: A cautionary tale

April 11, 2019

5 minute read

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Content Creation

Anatomy of a content style guide - Mailchimp

April 2, 2019

11 minute read

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