Articles

Practical advice, top tips, and plenty of examples in our articles from the GatherContent team and expert guest contributors.

Content Strategy

How to write a unique value proposition vs. content value proposition

November 29, 2021

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Content Creation

Content style guide: A step-by-step guide to creating your own

November 26, 2021

9 minute read

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Content Strategy

Content hierarchy: What it is and why you need it

November 25, 2021

7 minute read

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Content Creation

Why Microcopy is a game-changer for your user experience

November 24, 2021

4 minute read

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Content Process

How to perform the perfect content audit for your brand

November 23, 2021

6 minute read

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Content Creation

10 principles of writing to help you write in plain English

November 17, 2021

8 minute read

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Content Strategy

Search intent: how to optimise content for intent to rank better today

November 16, 2021

6 minute read

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Content Strategy

Content model: Why you need one and how to make your colleagues take notice

November 15, 2021

6 minute read

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Content Strategy

Creative collaboration: Everything you need to know about successful collaboration for creative teams

November 11, 2021

14 minute read

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Content Process

How to get more people to read your content with content optimization

November 8, 2021

7 minute read

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Content Strategy

Content and silos: How to identify silos and break them down for more effective content

November 5, 2021

8 minute read

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Content Process

Content editing: what it is and how you can edit drafts in 10 easy steps

November 4, 2021

7 minute read

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Content Strategy

How to become a successful content strategist with these 9 skills [plus expert tips]

November 2, 2021

7 minute read

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Content Creation

Document collaboration tools: Features to look for and our top 5 recommendations

November 1, 2021

6 minute read

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Content Process

Content workflow: Why its important and how you can create one for yourself

October 25, 2021

4 minute read

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Content Strategy

Content management: Everything you need to know about strategically managing your content

October 22, 2021

9 minute read

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Content Strategy

How to define content principles that improve your content marketing

October 22, 2021

6 minute read

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Content Strategy

Content Distribution: What it is and how you can improve your strategy in 3 easy steps [Including proven tips from the pros]

October 21, 2021

9 minute read

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Content Creation

Conversion copywriting: 4 tips for writing copy that connects and converts

October 19, 2021

6 minute read

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Content Strategy

Content strategy roadmap: The three essentials you need to get it right

October 18, 2021

6 minute read

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Content Strategy

Five tips to effectively pair content and design

October 13, 2021

4 minute read

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Content Process

Understanding and collaborating with stakeholders: 5 ways to work better together

October 12, 2021

3 minute read

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Content Creation

How to define and maintain your brand voice in 6 simple steps

October 5, 2021

5 minute read

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Content Operations

Organise your content team: Bring clarity using this roles and responsibilities chart

October 4, 2021

5 minute read

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