Articles

Practical advice, top tips, and plenty of examples in our articles from the GatherContent team and expert guest contributors.

Content Creation

What content are universities publishing in response to COVID-19?

March 15, 2020

5 minute read

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Content Strategy

Using social listening to uncover audience insights for effective content marketing (webinar takeaways)

March 8, 2020

5 minute read

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Content Strategy

Meeting university goals and core audience needs with website strategy (webinar takeaways)

March 1, 2020

4 minute read

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Content Creation

Book excerpt: Writing Error Messages from Writing Is Designing

February 16, 2020

5 minute read

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Content Creation

8 higher ed content marketing tips to build brand consistency and drive student engagement

February 15, 2020

7 minute read

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Content Strategy

What will content look like for higher ed in 2020?

February 10, 2020

9 minute read

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Content Strategy

Content discovery—how to make sure you don't miss something

February 3, 2020

6 minute read

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Content Process

Building trust and clarity through a custom workflow

February 3, 2020

6 minute read

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Content Strategy

Anatomy of a content style guide - HubSpot

January 27, 2020

8 minute read

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Content Strategy

Why you need a content model, and how to make your colleagues take notice

January 27, 2020

4 minute read

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Content Creation

The ultimate guide to tone of voice

January 12, 2020

6 minute read

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Content Strategy

How to plan a content audit that works for you

January 6, 2020

4 minute read

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Content Strategy

Lessons learnt during a blog redesign and migration

December 13, 2019

10 minute read

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Content Creation

Getting to grips with microcopy

December 9, 2019

4 minute read

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Content Strategy

How we onboarded our content team to a new brand voice

December 2, 2019

5 minute read

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Content Strategy

The art of the content project brief

November 26, 2019

4 minute read

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Content Creation

How to calculate the cost of content creation

November 20, 2019

3 minute read

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Content Strategy

Migrating content: strategies for success

November 18, 2019

10 minute read

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Content Creation

Plain language: the what, the why and the how

October 28, 2019

3 minute read

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Content Strategy

How an editorial calendar can help you be more user-focused

October 22, 2019

3 minute read

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Content Creation

Anatomy of a content style guide - Greenpeace UK

October 15, 2019

10 minute read

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GatherContent

Making the case for GatherContent

October 11, 2019

6 minute read

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Content Operations

Making the case for a content operations platform

October 9, 2019

4 minute read

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Content Creation

A quick guide to using proto-content

October 7, 2019

5 minute read

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