Articles

Practical advice, top tips, and plenty of examples in our articles from the GatherContent team and expert guest contributors.

Content Strategy

The importance of defining terms on every project, and how to agree them

September 28, 2020

8 minute read

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Content Strategy

Content development: key things to consider when redesigning a higher ed website

September 28, 2020

9 minute read

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Content Strategy

Why user-generated content (UGC) is effective in higher ed

September 21, 2020

6 minute read

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Content Process

A 6-step strategy to build strong content marketing collaboration

September 21, 2020

5 minute read

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Content Strategy

How to write a value proposition for content

September 14, 2020

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Content Strategy

Why you should run content crits and how they improve UX design

September 7, 2020

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Content Strategy

Testing your content: what's the best approach?

August 30, 2020

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Content Strategy

Crafting compelling brand messages for higher education websites

August 29, 2020

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Content Process

How to build robust processes for writing content

August 24, 2020

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Content Strategy

Translating brand messages into website content (webinar summary)

August 21, 2020

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Content Creation

Pair writing with subject matter experts, multi-disciplinary team members or content designers

August 17, 2020

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Content Creation

Prospectus content creation: do you need to transform your processes?

August 17, 2020

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Content Strategy

How to run content strategy, design and curation on a video streaming service

August 10, 2020

12 minute read

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Content Operations

Assessing your organisation’s content maturity (webinar takeaways)

August 9, 2020

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Content Creation

Analysing 4 university content style guides

August 3, 2020

5 minute read

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Content Strategy

The importance of user research in your information architecture strategy

July 26, 2020

11 minute read

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Content Strategy

Regulations that require plain language in Higher Ed

July 25, 2020

7 minute read

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Content Creation

How to provide feedback on content

July 20, 2020

8 minute read

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Content Strategy

Maintaining content quality with multiple stakeholders in your university

July 20, 2020

6 minute read

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Content Strategy

What is content management? Advice for managing content strategically

July 13, 2020

9 minute read

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Digital Transformation

When and where do you start with digital transformation in higher education?

July 13, 2020

8 minute read

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Content Strategy

How to define content principles for your team

July 6, 2020

6 minute read

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Content Strategy

What the Consumer Market Authority means for content people in higher education

July 6, 2020

7 minute read

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Content Creation

Striking the right balance with your content creation volume

June 29, 2020

6 minute read

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