Articles

Practical advice, top tips, and plenty of examples in our articles from the GatherContent team and expert guest contributors.

Content Operations

Bridging the gap between user insights and management priorities

October 19, 2020

9 minute read

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Content Strategy

The impact of the coronavirus on students preparing for university (webinar summary)

October 14, 2020

5 minute read

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Content Strategy

Product Content Strategy - expert insights from Button Conference speakers

October 12, 2020

10 minute read

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Content Process

How to get the content you need from subject matter experts

October 5, 2020

7 minute read

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Content Strategy

Building sustainable structures for content creation

October 5, 2020

13 minute read

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Content Strategy

The importance of defining terms on every project, and how to agree them

September 28, 2020

8 minute read

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Content Strategy

Content development: key things to consider when redesigning a higher ed website

September 28, 2020

9 minute read

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Content Strategy

Why user-generated content (UGC) is effective in higher ed

September 21, 2020

6 minute read

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Content Process

A 6-step strategy to build strong content marketing collaboration

September 21, 2020

5 minute read

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Content Strategy

How to write a value proposition for content

September 14, 2020

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Content Strategy

Why you should run content crits and how they improve UX design

September 7, 2020

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Content Strategy

Testing your content: what's the best approach?

August 30, 2020

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Content Strategy

Crafting compelling brand messages for higher education websites

August 29, 2020

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Content Process

How to build robust processes for writing content

August 24, 2020

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Content Strategy

Translating brand messages into website content (webinar summary)

August 21, 2020

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Content Creation

Pair writing with subject matter experts, multi-disciplinary team members or content designers

August 17, 2020

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Content Creation

Prospectus content creation: do you need to transform your processes?

August 17, 2020

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Content Strategy

How to run content strategy, design and curation on a video streaming service

August 10, 2020

12 minute read

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Content Operations

Assessing your organisation’s content maturity (webinar takeaways)

August 9, 2020

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Content Creation

Analysing 4 university content style guides

August 3, 2020

5 minute read

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Content Strategy

The importance of user research in your information architecture strategy

July 26, 2020

11 minute read

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Content Strategy

Regulations that require plain language in Higher Ed

July 25, 2020

7 minute read

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Content Creation

How to provide feedback on content

July 20, 2020

8 minute read

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Content Strategy

Maintaining content quality with multiple stakeholders in your university

July 20, 2020

6 minute read

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