Website projects can be laden with obstacles. Even the most organised of folk can have their projects derailed and delayed by curveballs. And those curveballs are often related to content.
Enter the kick-off meeting! These can make or break a project and when successful they can ensure you get started from the best position possible. The purpose of a kick-off meeting is to ensure all of the project team are clear on the objectives and deliverables of the project, as well as the process for achieving that. These meetings are also chance to get all stakeholders in the room and to ask (and hopefully answer) anything about the project.
This is the perfect opportunity to start getting content onto the project agenda. To give your next website project the best chance to stay on track, launch on time (and budget!) and to keep stress levels to a minimum, we’ve created this handy checklist for you to take to the kick-off meeting or to discuss during the discovery phase. Use this checklist as an agenda for discussion, ensuring all stakeholders are present.
Working through these questions will result in:
There’s a lot to cover so you may decide to break this up into separate meetings, and you’ll need plenty of snacks to keep everyone energised, but answering these questions will help you be as prepared as you can at the start of your next website project and allow you to take your projects content-first.
Rob is Content Strategist at GatherContent. He is a journalism graduate and has previously worked as Studio Manager and Head of Content for a design agency and as an Audience Research Executive for the BBC. He’s a published author and regular contributor to industry publications including Net Magazine, Smashing Magazine, 24 Ways, WebTuts+, UX Matters , UX Booth and Content Marketing Institute. On occasion Rob speaks about content strategy at leading industry events.
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