Strategizing. Developing briefs. Assigning team members. Rounding up necessary resources. Scheduling. All these are important parts of the content planning process. Yet, handling them manually is not ideal. Especially when it comes to high-volume or time-sensitive content creation. Why? What are the risks associated with manual planning processes?
Neelam Goswami, Content Specialist at Narrato, explains it well:
"Without planning, we usually end up repeating activities and running around in circles. Something that could have been completed in one day with proper planning might take three days because we're making last-minute additions or coming up with new ideas as we go."
It’s worth investing in content planning tools that help you use your resources—including time—more efficiently. As Neelam says, “Content planning software ensures that the nitty-gritty of the content process is in place before you start creating. And, better still, everything is documented and accessible to all team members, so they're all in the loop.”
"Content planning software ensures that the nitty-gritty of the content process is in place before you start creating. And, better still, everything is documented and accessible to all team members, so they're all in the loop.”
But this raises a question. Which of the many planning tools available should you try? Let’s compare 10 of the top tools to help you decide.
The 3 best content planning tools to help with strategy
To get us started, let’s look at a few tools that focus more on the strategic aspects of planning. Specifically, research and brief creation.
Frase
Doing thorough content research and putting together a brief for a single piece takes time. Multiply that by however many content pieces you need to produce, and the hours will add up. Frase quickens that process by automating it.
Frase content briefs
Features:
Automated SERP analysis: Cut down on the time you spend clicking through pages in search results to size up the competition.
Content briefs: Generate complete briefs for your target keywords in seconds.
Custom brief templates: Ensure that your briefs include the information that’s important to you and your team.
Pros:
Frase integrates with Google Search Console to identify content optimization opportunities and promising keywords.
Templates are available for different content types, such as listicles and beginner’s guides.
Frase has artificial intelligence (AI) writing capabilities to make your content creation workflow faster.
Cons:
The customer support team doesn’t always resolve questions or concerns as promptly as users would like.
Frase sometimes with content research and outline building for more niche keywords.
Pricing: Frase has a 5-day trial for $1. Plans range from $1.99 to $114.99 per month.
MarketMuse
MarketMuse, which bears some similarity to Frase, is another good tool for researching and creating informed briefs for content. Plus, when it’s time to dig into content creation, MarketMuse helps with optimization.
MarketMuse's content planning tools
Features:
Self-serve content briefs: Create detailed briefs with guidance on structure, audience FAQs, related topics, and more.
Plans: Organize topics however you like (e.g. by quarter) for easier accessibility
ROI: Forecast the potential return on investment for a piece of content to help with prioritization and optimize expenditure of resources.
Pros:
MarketMuse allows you to conduct content audits on demand for one or more domains, which can save you hours of manual work.
MarketMuse’s AI-powered content metrics help you identify, prioritize, and plan execution for the top content opportunities.
In addition to features for planning, MarketMuse’s editor helps you optimize content for search engines.
Cons:
The user interface isn’t as intuitive as it could be and the various applications sometimes feel disconnected from one another.
MarketMuse is not cheap and there’s no monthly pricing available.
Pricing: MarketMuse has a very limited free plan. Its Standard plan costs $7,200 per year and the Enterprise plan starts at $12,000 annually.
DYNO Mapper
Built or organize website projects, DYNO Mapper has features for website discovery, planning, and optimization. These include visual sitemaps, keyword tracking, and accessibility testing, to name a few.
DYNO Mapper's Content Inventory
Features:
Create: Create content in plain or rich text format, add links and files, and upload multimedia assets.
Plan: Assign user tasks, provide due dates and context, and receive notifications to keep workflows moving.
Curate: See all assignments displayed on your content calendar and sort of filter them as necessary.
Pros:
DYNO Mapper’s Content Inventory makes it easy to determine what content you already have, what content you need, and which pieces can be interlinked.
The Content Audit feature helps with larger website planning efforts (e.g. improving internal link structure).
DYNO Mapper integrates with Google Analytics, JIRA, and WordPress.
Cons:
The structure of the plans forces some users to upgrade to a higher tier than they really need.
DYNO Mapper is among the more expensive tools on this list.
Pricing: DYNO Mapper’s plans start at $64 per month and range up to $399 monthly. Custom enterprise pricing is also available.
The top 7 content planning tools for schedule management
Now, let’s move on to some tools that are geared more toward to logistics of content planning. These include things like creating content calendars and organizing content.
GatherContent
What better tool to kick off this list than one that unifies your content operations and workflows in one place? Just to name a few of its capabilities, within GatherContent, you can:
Create templates and workflows that refine the process of executing your content plans
Assign team members to content planning or content creation tasks, and set due dates
Put together informative briefs for individual pieces of content
Organize your content so that you can more easily see what content you have and need
Not to mention that there’s a Google Docs-style editor you can write in either solo or simultaneously with teammates.
GatherContent's Calendar
Features:
Content templates: Create a predefined format for different content types so that your organization’s content is consistent no matter who’s writing it.
Workflow: Set the stages in your process to ensure quality content and keep track of statuses.
Calendar: Get each piece of content scheduled, enabling everyone on your team visibility into what’s due and when.
Pros:
GatherContent allows you to embed your style guide and add reminders to content templates to make content production easier.
Need to know: Besides providing an end-to-end tool for planning and managing content, GatherContent offers many free resources. The content cost calculator template is one of them. Download it now!
HubSpot’s Marketing Planning Templates
It comes as no surprise that the mighty HubSpot has a tool for planning content. (The company has a tool or resource for just about everything content-related.) HubSpot’s Planning Templates are straightforward spreadsheets meant to help you define what content you need. Not to mention who’s responsible for creating it, when, and how the responsible teams will go about it.
One of HubSpot's Content Planning Templates
Features:
Monthly campaign planner: Plan all content marketing campaigns for the month ahead of time so that you can focus on production.
Quarterly campaign planner: Zoom out and put together an overview of your campaigns and goals for the quarter.
Specific campaign planner: Define the teams and workflows necessary to create assets for one-off marketing campaigns.
Pros:
These templates are free to download, which is great if you’re on a budget but need a content planning tool right away.
HubSpot’s Planning Templates are easy to use—just fill in the blanks.
Example content descriptions, teams, workflows, and other details are provided to help you customize the template.
Cons:
These templates are spreadsheet-based, so it’s not as flexible as dedicated content planning software.
Making modifications to the template (e.g. to accommodate larger campaigns) may be intimidating if you’re not a huge fan of spreadsheets.
Pricing: HubSpot’s Content Marketing Planning Templates are free.
Asana
Asana is one of the most popular project management tools out there. It’s used by thousands of teams across industries and departments. While it’s not specifically for planning content, it can work well for that purpose.
Asana's Goals feature
Features:
View: Create boards, timelines, Gantt charts, and lists to help you stay organized and execute your content plans seamlessly.
Workflow Builder: Streamline your content process from the way you capture content ideas to the way you track progress across workflow stages.
Goals: Zoom out from “in the weeds” content planning tasks and see how close your team is to accomplishing its larger content objectives.
Pros:
Even on the free plan, you can collaborate with up to 15 team members and create unlimited tasks and projects.
Users like that Asana is fairly easy to use and available on Android and iOS.
Asana integrates with 200+ tools, including some that may also be part of your content planning processes, such as Zapier and Google Drive.
Cons:
Asana’s user interface can look cluttered if you have a lot of projects and tasks.
The cost of Asana can add up for large teams or those that need features only available on the higher tier plans.
Pricing: Asana has a free plan. Its paid plans are $13.49 and $30.49 per user per month. Enterprise pricing is also available.
Trello
Trello, like Asana, is a general project management tool. However, its advantage is that it’s more simplistic and user-friendly with drag-and-drop Kanban boards as the primary way of visualizing and managing tasks.
An editorial calendar template in Trello
Features:
Views: Visualize your tasks in various formats, including Kanban boards, calendars, and tables.
Templates: Instead of starting from scratch, customize pre-made Trello boards to your needs.
Butler: Automate steps in your content planning process to save time (e.g. when an assignee is added, change the status).
Pros:
Trello is a simple tool, so you can get up to speed fast and start creating the content you plan sooner.
Trello integrates with many other tools, including Google Drive and Dropbox, Slack, etc.
The free plan is generous and may be sufficient for small content teams and content projects.
Cons:
Large content teams working on complex content projects may need a more robust tool like Asana.
Users would like more use-case-specific tutorials and help content.
Pricing: Trello has a free plan and two paid plans for $5 and $10 per user per month. Enterprise pricing is also available.
Marketing Calendar from CoSchedule
CoSchedule is a popular tool among marketers. And it has become even moreso since it launched its forever-free Marketing Calendar in 2021. This handy tool helps with everything from content ideation to project and task management to content distribution.
CoSchedule's Marketing Calendar
Features:
Marketing Calendar: Get a bird's eye view of all the content projects you have planned, so you can prioritize accordingly.
Discussions: Provide updates, feedback, and relevant information within each project to keep conversations centralized and allow for seamless collaboration.
ReQueue: Go beyond the initial publish date on your editorial calendar by having your best content automatically reshared on social media.
Pros:
If and when you need to adjust your plans, you can easily drag and drop projects where they need to be on your calendar.
CoSchecdule’s marketing calendar has task management features to help you plan and create content, as well as a scheduler for content distribution.
Marketing Calendar integrates with tools like Mailchimp and WordPress.
Cons:
It can take time to get your workflows set up.
Marketing Calendar doesn’t have other helpful views such as timelines, and Kanban boards are only available on the highest tier plan.
Pricing: There’s a free forever version of Marketing Calendar, along with paid plans starting at $29 per month.
Notion
Often, people think of Notion as a place to house static information like data, notes, or customer-facing wikis. While it’s a great tool for all those things, it also works for dynamic activities like content planning.
A content calendar template in Notion
Features:
Templates: If you’d rather not create one from scratch, you can use a pre-made content calendar template.
Databases: View information as inline or full-page databases, tables, galleries, lists, timelines, boards, or calendars.
Date or reminder: Be intentional about when you’ll finish content planning tasks or publish content, and get notifications to keep you on track.
Pros:
You can start on your content plan in no time since Notion is so user-friendly.
Notion is a flexible tool, allowing you to add assignees and due dates, leave comments, add tags, etc.
Options for embeds include Google Drive, Asana, Trello, Slack, Loom, and more.
Cons:
Notion can sometimes be a little slow.
The user interface could use more emphasis on task management to help hold team members accountable and keep timelines in check.
Pricing: Notion has a free plan. Its Plus and Business plans are $10 and $18 per user per month, respectively. Custom Enterprise pricing is available as well.
Canva Content Planner
We can’t leave social media out of the content planning conversation. Granted, it’s different than planning for an SEO blog post, for example, since the content is visual. But social media platforms are a critical way organizations distribute other types of content.
Statista found that 92.1% of US companies with over 100 employees use social. No doubt, a huge percentage of small businesses do too. Therefore, having a tool like Canva Content Planner is helpful.
Canva Content Planner
Features:
Templates: Access tons of easy-to-customize templates for various types of social media posts and other content.
Scheduler: Control when social media posts are published across Facebook, Instagram, Twitter, and LinkedIn.
Engagement tracking: See how your content performs in terms of impressions, likes, clicks and comments, which can help you plan future content.
Pros:
If you need to pause a post and edit it, you can do so without uploading the file again.
Since setting guidelines for keeping content on-brand is an important part of planning, Canva’s customizable visual branding features are useful.
Canva Content Planner is part of the larger Canva Pro bundle so you can create much more than just social media content.
Cons:
Canva Content Planner doesn’t yet support publishing to primarily video-based social media platforms like YouTube and TikTok.
There have been some instances of team members not being able to see content others have scheduled on the calendar.
Pricing: Canva Content Planner is only available on Canva’s Pro Plan, which costs $12.99 per month for one person.
Picking a tool for content planning: What’s the trick?
Many of the tools above (and their alternatives) have at least some feature overlap. This can make selecting the right tool for your organization a challenge. To help you make your decision, here are some tips on what to look for.
According to Ataur Rahman, Founder and CEO of GetGenie:
"The most important feature a content planning tool needs to have to be worth the investment is the ability to automate and streamline the planning process. Automation can help reduce manual tasks and make content planning more efficient. It should also enable the user to create a content plan that is tailored to their specific needs and preferences."
Ataur continued: “Additionally, it should come with features such as analytics to track progress and optimize content performance, collaboration tools to make sharing and communication easier, and the ability to easily schedule and publish content.”
Other key considerations could include:
How quickly a tool would enable you to adjust your content strategy when industry changes demand it
Whether or not the organizational and content management features you need are available
How your content is stored so that it’s both accessible and secure
GatherContent ticks all these boxes and more. The API and integrations allow for automation, and templates and embedded style guides allow for customization. You can adjust due dates when needed and organize your content in folders or view it by status. Plus, GatherContent is transparent about how your information is protected. It’s a standout option as far as content planning goes.
Try GatherContent free for 14 days. Sign up and take it for a test drive to plan your next batch of content!
Strategizing. Developing briefs. Assigning team members. Rounding up necessary resources. Scheduling. All these are important parts of the content planning process. Yet, handling them manually is not ideal. Especially when it comes to high-volume or time-sensitive content creation. Why? What are the risks associated with manual planning processes?
Neelam Goswami, Content Specialist at Narrato, explains it well:
"Without planning, we usually end up repeating activities and running around in circles. Something that could have been completed in one day with proper planning might take three days because we're making last-minute additions or coming up with new ideas as we go."
It’s worth investing in content planning tools that help you use your resources—including time—more efficiently. As Neelam says, “Content planning software ensures that the nitty-gritty of the content process is in place before you start creating. And, better still, everything is documented and accessible to all team members, so they're all in the loop.”
"Content planning software ensures that the nitty-gritty of the content process is in place before you start creating. And, better still, everything is documented and accessible to all team members, so they're all in the loop.”
But this raises a question. Which of the many planning tools available should you try? Let’s compare 10 of the top tools to help you decide.
The 3 best content planning tools to help with strategy
To get us started, let’s look at a few tools that focus more on the strategic aspects of planning. Specifically, research and brief creation.
Frase
Doing thorough content research and putting together a brief for a single piece takes time. Multiply that by however many content pieces you need to produce, and the hours will add up. Frase quickens that process by automating it.
Frase content briefs
Features:
Automated SERP analysis: Cut down on the time you spend clicking through pages in search results to size up the competition.
Content briefs: Generate complete briefs for your target keywords in seconds.
Custom brief templates: Ensure that your briefs include the information that’s important to you and your team.
Pros:
Frase integrates with Google Search Console to identify content optimization opportunities and promising keywords.
Templates are available for different content types, such as listicles and beginner’s guides.
Frase has artificial intelligence (AI) writing capabilities to make your content creation workflow faster.
Cons:
The customer support team doesn’t always resolve questions or concerns as promptly as users would like.
Frase sometimes with content research and outline building for more niche keywords.
Pricing: Frase has a 5-day trial for $1. Plans range from $1.99 to $114.99 per month.
MarketMuse
MarketMuse, which bears some similarity to Frase, is another good tool for researching and creating informed briefs for content. Plus, when it’s time to dig into content creation, MarketMuse helps with optimization.
MarketMuse's content planning tools
Features:
Self-serve content briefs: Create detailed briefs with guidance on structure, audience FAQs, related topics, and more.
Plans: Organize topics however you like (e.g. by quarter) for easier accessibility
ROI: Forecast the potential return on investment for a piece of content to help with prioritization and optimize expenditure of resources.
Pros:
MarketMuse allows you to conduct content audits on demand for one or more domains, which can save you hours of manual work.
MarketMuse’s AI-powered content metrics help you identify, prioritize, and plan execution for the top content opportunities.
In addition to features for planning, MarketMuse’s editor helps you optimize content for search engines.
Cons:
The user interface isn’t as intuitive as it could be and the various applications sometimes feel disconnected from one another.
MarketMuse is not cheap and there’s no monthly pricing available.
Pricing: MarketMuse has a very limited free plan. Its Standard plan costs $7,200 per year and the Enterprise plan starts at $12,000 annually.
DYNO Mapper
Built or organize website projects, DYNO Mapper has features for website discovery, planning, and optimization. These include visual sitemaps, keyword tracking, and accessibility testing, to name a few.
DYNO Mapper's Content Inventory
Features:
Create: Create content in plain or rich text format, add links and files, and upload multimedia assets.
Plan: Assign user tasks, provide due dates and context, and receive notifications to keep workflows moving.
Curate: See all assignments displayed on your content calendar and sort of filter them as necessary.
Pros:
DYNO Mapper’s Content Inventory makes it easy to determine what content you already have, what content you need, and which pieces can be interlinked.
The Content Audit feature helps with larger website planning efforts (e.g. improving internal link structure).
DYNO Mapper integrates with Google Analytics, JIRA, and WordPress.
Cons:
The structure of the plans forces some users to upgrade to a higher tier than they really need.
DYNO Mapper is among the more expensive tools on this list.
Pricing: DYNO Mapper’s plans start at $64 per month and range up to $399 monthly. Custom enterprise pricing is also available.
The top 7 content planning tools for schedule management
Now, let’s move on to some tools that are geared more toward to logistics of content planning. These include things like creating content calendars and organizing content.
GatherContent
What better tool to kick off this list than one that unifies your content operations and workflows in one place? Just to name a few of its capabilities, within GatherContent, you can:
Create templates and workflows that refine the process of executing your content plans
Assign team members to content planning or content creation tasks, and set due dates
Put together informative briefs for individual pieces of content
Organize your content so that you can more easily see what content you have and need
Not to mention that there’s a Google Docs-style editor you can write in either solo or simultaneously with teammates.
GatherContent's Calendar
Features:
Content templates: Create a predefined format for different content types so that your organization’s content is consistent no matter who’s writing it.
Workflow: Set the stages in your process to ensure quality content and keep track of statuses.
Calendar: Get each piece of content scheduled, enabling everyone on your team visibility into what’s due and when.
Pros:
GatherContent allows you to embed your style guide and add reminders to content templates to make content production easier.
Need to know: Besides providing an end-to-end tool for planning and managing content, GatherContent offers many free resources. The content cost calculator template is one of them. Download it now!
HubSpot’s Marketing Planning Templates
It comes as no surprise that the mighty HubSpot has a tool for planning content. (The company has a tool or resource for just about everything content-related.) HubSpot’s Planning Templates are straightforward spreadsheets meant to help you define what content you need. Not to mention who’s responsible for creating it, when, and how the responsible teams will go about it.
One of HubSpot's Content Planning Templates
Features:
Monthly campaign planner: Plan all content marketing campaigns for the month ahead of time so that you can focus on production.
Quarterly campaign planner: Zoom out and put together an overview of your campaigns and goals for the quarter.
Specific campaign planner: Define the teams and workflows necessary to create assets for one-off marketing campaigns.
Pros:
These templates are free to download, which is great if you’re on a budget but need a content planning tool right away.
HubSpot’s Planning Templates are easy to use—just fill in the blanks.
Example content descriptions, teams, workflows, and other details are provided to help you customize the template.
Cons:
These templates are spreadsheet-based, so it’s not as flexible as dedicated content planning software.
Making modifications to the template (e.g. to accommodate larger campaigns) may be intimidating if you’re not a huge fan of spreadsheets.
Pricing: HubSpot’s Content Marketing Planning Templates are free.
Asana
Asana is one of the most popular project management tools out there. It’s used by thousands of teams across industries and departments. While it’s not specifically for planning content, it can work well for that purpose.
Asana's Goals feature
Features:
View: Create boards, timelines, Gantt charts, and lists to help you stay organized and execute your content plans seamlessly.
Workflow Builder: Streamline your content process from the way you capture content ideas to the way you track progress across workflow stages.
Goals: Zoom out from “in the weeds” content planning tasks and see how close your team is to accomplishing its larger content objectives.
Pros:
Even on the free plan, you can collaborate with up to 15 team members and create unlimited tasks and projects.
Users like that Asana is fairly easy to use and available on Android and iOS.
Asana integrates with 200+ tools, including some that may also be part of your content planning processes, such as Zapier and Google Drive.
Cons:
Asana’s user interface can look cluttered if you have a lot of projects and tasks.
The cost of Asana can add up for large teams or those that need features only available on the higher tier plans.
Pricing: Asana has a free plan. Its paid plans are $13.49 and $30.49 per user per month. Enterprise pricing is also available.
Trello
Trello, like Asana, is a general project management tool. However, its advantage is that it’s more simplistic and user-friendly with drag-and-drop Kanban boards as the primary way of visualizing and managing tasks.
An editorial calendar template in Trello
Features:
Views: Visualize your tasks in various formats, including Kanban boards, calendars, and tables.
Templates: Instead of starting from scratch, customize pre-made Trello boards to your needs.
Butler: Automate steps in your content planning process to save time (e.g. when an assignee is added, change the status).
Pros:
Trello is a simple tool, so you can get up to speed fast and start creating the content you plan sooner.
Trello integrates with many other tools, including Google Drive and Dropbox, Slack, etc.
The free plan is generous and may be sufficient for small content teams and content projects.
Cons:
Large content teams working on complex content projects may need a more robust tool like Asana.
Users would like more use-case-specific tutorials and help content.
Pricing: Trello has a free plan and two paid plans for $5 and $10 per user per month. Enterprise pricing is also available.
Marketing Calendar from CoSchedule
CoSchedule is a popular tool among marketers. And it has become even moreso since it launched its forever-free Marketing Calendar in 2021. This handy tool helps with everything from content ideation to project and task management to content distribution.
CoSchedule's Marketing Calendar
Features:
Marketing Calendar: Get a bird's eye view of all the content projects you have planned, so you can prioritize accordingly.
Discussions: Provide updates, feedback, and relevant information within each project to keep conversations centralized and allow for seamless collaboration.
ReQueue: Go beyond the initial publish date on your editorial calendar by having your best content automatically reshared on social media.
Pros:
If and when you need to adjust your plans, you can easily drag and drop projects where they need to be on your calendar.
CoSchecdule’s marketing calendar has task management features to help you plan and create content, as well as a scheduler for content distribution.
Marketing Calendar integrates with tools like Mailchimp and WordPress.
Cons:
It can take time to get your workflows set up.
Marketing Calendar doesn’t have other helpful views such as timelines, and Kanban boards are only available on the highest tier plan.
Pricing: There’s a free forever version of Marketing Calendar, along with paid plans starting at $29 per month.
Notion
Often, people think of Notion as a place to house static information like data, notes, or customer-facing wikis. While it’s a great tool for all those things, it also works for dynamic activities like content planning.
A content calendar template in Notion
Features:
Templates: If you’d rather not create one from scratch, you can use a pre-made content calendar template.
Databases: View information as inline or full-page databases, tables, galleries, lists, timelines, boards, or calendars.
Date or reminder: Be intentional about when you’ll finish content planning tasks or publish content, and get notifications to keep you on track.
Pros:
You can start on your content plan in no time since Notion is so user-friendly.
Notion is a flexible tool, allowing you to add assignees and due dates, leave comments, add tags, etc.
Options for embeds include Google Drive, Asana, Trello, Slack, Loom, and more.
Cons:
Notion can sometimes be a little slow.
The user interface could use more emphasis on task management to help hold team members accountable and keep timelines in check.
Pricing: Notion has a free plan. Its Plus and Business plans are $10 and $18 per user per month, respectively. Custom Enterprise pricing is available as well.
Canva Content Planner
We can’t leave social media out of the content planning conversation. Granted, it’s different than planning for an SEO blog post, for example, since the content is visual. But social media platforms are a critical way organizations distribute other types of content.
Statista found that 92.1% of US companies with over 100 employees use social. No doubt, a huge percentage of small businesses do too. Therefore, having a tool like Canva Content Planner is helpful.
Canva Content Planner
Features:
Templates: Access tons of easy-to-customize templates for various types of social media posts and other content.
Scheduler: Control when social media posts are published across Facebook, Instagram, Twitter, and LinkedIn.
Engagement tracking: See how your content performs in terms of impressions, likes, clicks and comments, which can help you plan future content.
Pros:
If you need to pause a post and edit it, you can do so without uploading the file again.
Since setting guidelines for keeping content on-brand is an important part of planning, Canva’s customizable visual branding features are useful.
Canva Content Planner is part of the larger Canva Pro bundle so you can create much more than just social media content.
Cons:
Canva Content Planner doesn’t yet support publishing to primarily video-based social media platforms like YouTube and TikTok.
There have been some instances of team members not being able to see content others have scheduled on the calendar.
Pricing: Canva Content Planner is only available on Canva’s Pro Plan, which costs $12.99 per month for one person.
Picking a tool for content planning: What’s the trick?
Many of the tools above (and their alternatives) have at least some feature overlap. This can make selecting the right tool for your organization a challenge. To help you make your decision, here are some tips on what to look for.
According to Ataur Rahman, Founder and CEO of GetGenie:
"The most important feature a content planning tool needs to have to be worth the investment is the ability to automate and streamline the planning process. Automation can help reduce manual tasks and make content planning more efficient. It should also enable the user to create a content plan that is tailored to their specific needs and preferences."
Ataur continued: “Additionally, it should come with features such as analytics to track progress and optimize content performance, collaboration tools to make sharing and communication easier, and the ability to easily schedule and publish content.”
Other key considerations could include:
How quickly a tool would enable you to adjust your content strategy when industry changes demand it
Whether or not the organizational and content management features you need are available
How your content is stored so that it’s both accessible and secure
GatherContent ticks all these boxes and more. The API and integrations allow for automation, and templates and embedded style guides allow for customization. You can adjust due dates when needed and organize your content in folders or view it by status. Plus, GatherContent is transparent about how your information is protected. It’s a standout option as far as content planning goes.
Try GatherContent free for 14 days. Sign up and take it for a test drive to plan your next batch of content!
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