Product Marketing Manager, GatherContent
It's 2019. There's no escaping that (high quality) content is critical for business success. So why are we still struggling to have efficient processes around content creation?
Our Head of Content, Rob Mills recently presented at and attended Content Strategy Applied 2019. It was no surprise to hear that one of the most cited challenges during the conference was understanding the cost of content and how businesses can make savings, without compromising on quality.
To calculate how much content creation costs a business, you will need to quantify:
When you have these figures, use the following formula to understand the cost:
(Content Items X Content Time) X Average Hourly Staff Cost
= Cost of content effort (per project/month)
Alternatively, use our Content Cost Calculator template to quantify how much content costs your business using your current content operations set up.
Attendees to our most recent Content Delivery masterclass reported that using traditional content operations (such as word docs for writing and spreadsheets for status tracking) to create content, averaged out at massive 30.1 hours per web page! Content effort should not be underestimated.
“Content is one of the most mature disciplines, yet with the least mature operational controls.” — Rahel Anne Bailie (Content strategy expert)
The growth of content strategy has no doubt bolstered the accepted understanding that businesses need to provide authentic, valuable content to their audiences. As the discipline of content strategy matures, now comes the need for turning strategy into a reality. This is where Content Operations (ContentOps) comes in.
A typical response to calculating the cost of content creation is shock at the time/cost, followed quickly by: “How can we can cut this down?!”. Start by understanding the points of friction that bloat your existing process.
On top of frustration, these points of friction add time to your content creation process. When you introduce ContentOps philosophy to an organisation you can modernise the way you create content and increase efficiency:
ContentOps philosophy allows organisations to scale their operations while keeping high quality in a continuous delivery pipeline.
Of course!
ContentOps comes after you have defined your content strategy and before you deliver content to your audience. It is people, processes and technology that are required to create content across an organisation.
A Content Operations Platform, like GatherContent, is the technology that facilitates efficient content creation.
On average, our customers estimate they save 30% of hours previously spent managing content operations, by implementing GatherContent. How do we do it?
To learn more about GatherContent, book a demo with our team or dive straight in with a free 30-day trial.
It's 2019. There's no escaping that (high quality) content is critical for business success. So why are we still struggling to have efficient processes around content creation?
Our Head of Content, Rob Mills recently presented at and attended Content Strategy Applied 2019. It was no surprise to hear that one of the most cited challenges during the conference was understanding the cost of content and how businesses can make savings, without compromising on quality.
To calculate how much content creation costs a business, you will need to quantify:
When you have these figures, use the following formula to understand the cost:
(Content Items X Content Time) X Average Hourly Staff Cost
= Cost of content effort (per project/month)
Alternatively, use our Content Cost Calculator template to quantify how much content costs your business using your current content operations set up.
Attendees to our most recent Content Delivery masterclass reported that using traditional content operations (such as word docs for writing and spreadsheets for status tracking) to create content, averaged out at massive 30.1 hours per web page! Content effort should not be underestimated.
“Content is one of the most mature disciplines, yet with the least mature operational controls.” — Rahel Anne Bailie (Content strategy expert)
The growth of content strategy has no doubt bolstered the accepted understanding that businesses need to provide authentic, valuable content to their audiences. As the discipline of content strategy matures, now comes the need for turning strategy into a reality. This is where Content Operations (ContentOps) comes in.
A typical response to calculating the cost of content creation is shock at the time/cost, followed quickly by: “How can we can cut this down?!”. Start by understanding the points of friction that bloat your existing process.
On top of frustration, these points of friction add time to your content creation process. When you introduce ContentOps philosophy to an organisation you can modernise the way you create content and increase efficiency:
ContentOps philosophy allows organisations to scale their operations while keeping high quality in a continuous delivery pipeline.
Of course!
ContentOps comes after you have defined your content strategy and before you deliver content to your audience. It is people, processes and technology that are required to create content across an organisation.
A Content Operations Platform, like GatherContent, is the technology that facilitates efficient content creation.
On average, our customers estimate they save 30% of hours previously spent managing content operations, by implementing GatherContent. How do we do it?
To learn more about GatherContent, book a demo with our team or dive straight in with a free 30-day trial.
Becky is a Product Marketing Manager at GatherContent. She has 10+ years working in marketing executing affiliate, content, display, mobile, search and social campaigns for high profile clients across various sectors including Travel, Entertainment and Oil & Energy.
