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Why a Big Four firm use GatherContent to manage ongoing web content creation

Why a Big Four firm use GatherContent to manage ongoing web content creation

2 minute read

Why a Big Four firm use GatherContent to manage ongoing web content creation

2 minute read

Why a Big Four firm use GatherContent to manage ongoing web content creation

Becky Taylor

Product Marketing Manager, GatherContent

For a leading global accounting firm, keeping the content of a 2,000+ page website up to date is imperative for brand reputation.

But like many organisations, this Big Four firm used to manage content creation through a combination of docs and email. Docs lacked structure, and back and forth email communication wasted valuable time. In 2018, they dropped this process for GatherContent and haven't looked back since.

“We have drastically reduced email traffic and saved time by moving our content creation process from email + docs to GatherContent.”

The marketing team that are responsible for maintaining content for a secondary language version of the company's web presence have ongoing needs to create new webpages, publish events, maintain public staff directories and much more. Since switching to GatherContent, website change requests are exclusively managed through GatherContent.

We spoke with a Digital Senior Consultant at the company to learn more about the outcomes of switching to GatherContent and why GatherContent has become a permanent fixture in the marketing team's tech stack.

It's not safe to let everybody into the CMS

We asked their Digital Senior Consultant if they considered using their CMS to manage web content creation and reviews, but there is risk associated with too many people having access to a CMS in any organisation.

GatherContent has given their marketing team an easy way to work on web content creation with various departments, all in one platform.

"GatherContent is a safe way to collaborate on content across our departments and teams."

The team has created specific groups for users within GatherContent with unique permissions that ensure stakeholders can be invited into the platform to collaborate on content, within a safe set of boundaries that match their varying content roles - from admin, to editor, to author.

User groups and permissions in GatherContent

By using GatherContent to manage content requests, creation and reviews, their marketing team are able to engage almost 200 stakeholders from across the organisation to collaborate on web content without creating risk of webpages accidentally being deleted in the process.

Email isn't designed for content collaboration

Web content has a specific structure. Page titles must be within a certain character count, specific media files are required, body content typically needs to align with CMS fields.

Working with stakeholders to create this content using traditional tools inevitably leads to wasted time when incomplete or incorrect content is provided.

"We can create web pages in a shorter period of time because we don’t need to send emails back and forth asking for new things or content that’s missing. Our content requirements have a specific structure. Content templates in GatherContent guarantee that requirements for authors are clear and we can act faster, with a smoother process."

For many content types, such as webinar registration pages, these events follow a consistent content format. The team use content templates in GatherContent to create a defined structure which clearly sets out content requirements and can be used again and again as events are created.

Webinar event template in GatherContent showing content blocks for date/time, title/event name, with requirements for these
Webinar event template in GatherContent

Since 2018, GatherContent has become a permanent fixture in the firm's content operations and all website content is created using this platform versus the old way of requests and reviews over email.

Their Digital Senior Consultant highlights three reasons why the firm continue to chose GatherContent over email to increase efficiency within their web content operations:

To learn about how GatherContent can help you save time creating content, start a free 30 day trial or book a demo today.

For a leading global accounting firm, keeping the content of a 2,000+ page website up to date is imperative for brand reputation.

But like many organisations, this Big Four firm used to manage content creation through a combination of docs and email. Docs lacked structure, and back and forth email communication wasted valuable time. In 2018, they dropped this process for GatherContent and haven't looked back since.

“We have drastically reduced email traffic and saved time by moving our content creation process from email + docs to GatherContent.”

The marketing team that are responsible for maintaining content for a secondary language version of the company's web presence have ongoing needs to create new webpages, publish events, maintain public staff directories and much more. Since switching to GatherContent, website change requests are exclusively managed through GatherContent.

We spoke with a Digital Senior Consultant at the company to learn more about the outcomes of switching to GatherContent and why GatherContent has become a permanent fixture in the marketing team's tech stack.

It's not safe to let everybody into the CMS

We asked their Digital Senior Consultant if they considered using their CMS to manage web content creation and reviews, but there is risk associated with too many people having access to a CMS in any organisation.

GatherContent has given their marketing team an easy way to work on web content creation with various departments, all in one platform.

"GatherContent is a safe way to collaborate on content across our departments and teams."

The team has created specific groups for users within GatherContent with unique permissions that ensure stakeholders can be invited into the platform to collaborate on content, within a safe set of boundaries that match their varying content roles - from admin, to editor, to author.

User groups and permissions in GatherContent

By using GatherContent to manage content requests, creation and reviews, their marketing team are able to engage almost 200 stakeholders from across the organisation to collaborate on web content without creating risk of webpages accidentally being deleted in the process.

Email isn't designed for content collaboration

Web content has a specific structure. Page titles must be within a certain character count, specific media files are required, body content typically needs to align with CMS fields.

Working with stakeholders to create this content using traditional tools inevitably leads to wasted time when incomplete or incorrect content is provided.

"We can create web pages in a shorter period of time because we don’t need to send emails back and forth asking for new things or content that’s missing. Our content requirements have a specific structure. Content templates in GatherContent guarantee that requirements for authors are clear and we can act faster, with a smoother process."

For many content types, such as webinar registration pages, these events follow a consistent content format. The team use content templates in GatherContent to create a defined structure which clearly sets out content requirements and can be used again and again as events are created.

Webinar event template in GatherContent showing content blocks for date/time, title/event name, with requirements for these
Webinar event template in GatherContent

Since 2018, GatherContent has become a permanent fixture in the firm's content operations and all website content is created using this platform versus the old way of requests and reviews over email.

Their Digital Senior Consultant highlights three reasons why the firm continue to chose GatherContent over email to increase efficiency within their web content operations:

To learn about how GatherContent can help you save time creating content, start a free 30 day trial or book a demo today.

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About the author

Becky Taylor

Becky is a Product Marketing Manager at GatherContent. She has 10+ years working in marketing executing affiliate, content, display, mobile, search and social campaigns for high profile clients across various sectors including Travel, Entertainment and Oil & Energy.

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