Marketing content management helps you create, manage, and distribute your content effectively without risking quality. Some MCM tools, like GatherContent, allow you to implement style guides and templates directly into your production process to streamline your efforts. Many also include built-in collaboration features so you can quickly get approvals from stakeholders and compliance.
Let’s take a look at what marketing content management is, how it works, and some of the top tools you can use to manage your content more efficiently.
Marketing content management involves the creation, management, and distribution of the content you create as part of your marketing efforts. It focuses on content organization to give you a leg up in all these processes.
Marketing content management can also refer to software that handles this process for you. Using MCM software, also called content management software, gives you more control by helping you create, organize, and distribute digital marketing content across multiple channels while maintaining a consistent level of quality.
Marketing content management helps you create content that resonates with your audience and track engagement and metrics, which help improve your marketing campaigns over time. And some parts of your content creation process can be automated, further improving your efficiency as you scale your efforts.
Another advantage of MCM is that it keeps all your content management tools under one roof. This means you spend less time juggling multiple platforms and interfaces just to keep all your marketing campaigns under control. Some software also integrates with social media, so you can easily post, like, and retweet content.
Speaking of keeping everything under one roof, your marketing content management system likely has collaboration features as well. In GatherContent, these collaboration tools allow you to assign different tasks or steps in the content creation process to different team members, plus get feedback and sign-offs from stakeholders—all within the platform.
This means no more back-and-forth emails and potential confusion about who’s working on what or who needs to sign off on a certain task.
Marketing content management involves several processes, including content creation, organization, distribution, and analysis. A good MCM provides tools and workflows to help teams streamline each of these processes as well as juggle digital asset management for items like stock photos, videos, articles, and infographics.
For content creation, MCMs like GatherContent allow you to build content templates and workflows right into the platform. These help speed up your production process while maintaining a high level of quality. Additionally, GatherContent lets you embed your company’s style guides within the templates so your team knows exactly how to keep content on-brand.
But if you’re creating loads of content, you also need a way to organize it. Marketing content management also helps marketers organize their content in a central library so they can easily find it and reuse it for future campaigns or optimize it for better performance.
MCM can also help you organize content that’s distributed across multiple channels, such as social media, email newsletters, and the company blog.
And last but certainly not least, MCM analytics tools give you an in-depth look at performance metrics such as conversions and lead acquisition. These are critical for tracking your content’s engagement and effectiveness so you can pinpoint what’s working and what’s not, then decide on a course of action.
Want to engage your audience? Build a style guide. Here’s why:
You may see content management and content marketing used interchangeably, but don’t get confused. These two terms refer to two different approaches.
Meanwhile, marketing content management combines both of these approaches to build effective marketing campaigns.
GatherContent includes content workflow customization and collaboration with teammates.
GatherContent streamlines creating, organizing, and managing your marketing content. It allows marketing team members to collaborate on content, and you can create workflows, assign tasks, and track project progress.
Pros:
Cons:
Pricing: GatherContent starts at $99 a month and there’s also a 14-day free trial.
A well-known software-as-a-service (SaaS) brand, HubSpot also helps you manage your marketing campaigns. Its multiple features, like Blog Maker, integrated customer relationship management (CRM) tools, and a website builder, help you quickly create, publish, and distribute your content while analyzing performance metrics.
Pros:
Cons:
Pricing: HubSpot Marketing Hub starts at $800 a month for 2,000 marketing contacts, or you can opt for a more limited individual and small teams plan that starts at $30 a month.
If you need help planning, organizing, and executing your marketing campaigns, check out CoSchedule. It comes with social media and project management tools as well as a content calendar, analytics, and task automation.
Pros:
Cons:
Pricing: CoSchedule offers a free plan as well as a paid Pro plan. The Pro plan starts at $29 per user per month.
ClearVoice is a combination content management and marketing platform that also gives you access to a network of freelance writers, editors, and content strategists. Additionally, you’ll get a suite of collaboration, workflow, and analytics tools.
Pros:
Cons:
Pricing: You’ll need to contact ClearVoice to learn more about pricing.
Contently is built to help you create, distribute, and measure the impact of your content. Along with content planning and project management tools, it offers access to a network of 160,000+ freelance writers, editors, filmmakers, and graphic designers.
Pros:
Cons:
Pricing: You’ll need to contact Contently to learn more about pricing.
As you can tell, effective content marketing management is essential, especially as teams start to scale their content production and target multiple distribution channels. A good marketing content management tool like GatherContent can help you stay on top of your content library, workflow, and processes as well as assign content out, collaborate, and publish completed articles and landing pages.
Look at marketing content management software not as another tool, but as a teammate helping you stay on top of your content marketing game. Find out what GatherContent can do to streamline your content production and sign up for a 14-day free trial.
Marketing content management helps you create, manage, and distribute your content effectively without risking quality. Some MCM tools, like GatherContent, allow you to implement style guides and templates directly into your production process to streamline your efforts. Many also include built-in collaboration features so you can quickly get approvals from stakeholders and compliance.
Let’s take a look at what marketing content management is, how it works, and some of the top tools you can use to manage your content more efficiently.
Marketing content management involves the creation, management, and distribution of the content you create as part of your marketing efforts. It focuses on content organization to give you a leg up in all these processes.
Marketing content management can also refer to software that handles this process for you. Using MCM software, also called content management software, gives you more control by helping you create, organize, and distribute digital marketing content across multiple channels while maintaining a consistent level of quality.
Marketing content management helps you create content that resonates with your audience and track engagement and metrics, which help improve your marketing campaigns over time. And some parts of your content creation process can be automated, further improving your efficiency as you scale your efforts.
Another advantage of MCM is that it keeps all your content management tools under one roof. This means you spend less time juggling multiple platforms and interfaces just to keep all your marketing campaigns under control. Some software also integrates with social media, so you can easily post, like, and retweet content.
Speaking of keeping everything under one roof, your marketing content management system likely has collaboration features as well. In GatherContent, these collaboration tools allow you to assign different tasks or steps in the content creation process to different team members, plus get feedback and sign-offs from stakeholders—all within the platform.
This means no more back-and-forth emails and potential confusion about who’s working on what or who needs to sign off on a certain task.
Marketing content management involves several processes, including content creation, organization, distribution, and analysis. A good MCM provides tools and workflows to help teams streamline each of these processes as well as juggle digital asset management for items like stock photos, videos, articles, and infographics.
For content creation, MCMs like GatherContent allow you to build content templates and workflows right into the platform. These help speed up your production process while maintaining a high level of quality. Additionally, GatherContent lets you embed your company’s style guides within the templates so your team knows exactly how to keep content on-brand.
But if you’re creating loads of content, you also need a way to organize it. Marketing content management also helps marketers organize their content in a central library so they can easily find it and reuse it for future campaigns or optimize it for better performance.
MCM can also help you organize content that’s distributed across multiple channels, such as social media, email newsletters, and the company blog.
And last but certainly not least, MCM analytics tools give you an in-depth look at performance metrics such as conversions and lead acquisition. These are critical for tracking your content’s engagement and effectiveness so you can pinpoint what’s working and what’s not, then decide on a course of action.
Want to engage your audience? Build a style guide. Here’s why:
You may see content management and content marketing used interchangeably, but don’t get confused. These two terms refer to two different approaches.
Meanwhile, marketing content management combines both of these approaches to build effective marketing campaigns.
GatherContent includes content workflow customization and collaboration with teammates.
GatherContent streamlines creating, organizing, and managing your marketing content. It allows marketing team members to collaborate on content, and you can create workflows, assign tasks, and track project progress.
Pros:
Cons:
Pricing: GatherContent starts at $99 a month and there’s also a 14-day free trial.
A well-known software-as-a-service (SaaS) brand, HubSpot also helps you manage your marketing campaigns. Its multiple features, like Blog Maker, integrated customer relationship management (CRM) tools, and a website builder, help you quickly create, publish, and distribute your content while analyzing performance metrics.
Pros:
Cons:
Pricing: HubSpot Marketing Hub starts at $800 a month for 2,000 marketing contacts, or you can opt for a more limited individual and small teams plan that starts at $30 a month.
If you need help planning, organizing, and executing your marketing campaigns, check out CoSchedule. It comes with social media and project management tools as well as a content calendar, analytics, and task automation.
Pros:
Cons:
Pricing: CoSchedule offers a free plan as well as a paid Pro plan. The Pro plan starts at $29 per user per month.
ClearVoice is a combination content management and marketing platform that also gives you access to a network of freelance writers, editors, and content strategists. Additionally, you’ll get a suite of collaboration, workflow, and analytics tools.
Pros:
Cons:
Pricing: You’ll need to contact ClearVoice to learn more about pricing.
Contently is built to help you create, distribute, and measure the impact of your content. Along with content planning and project management tools, it offers access to a network of 160,000+ freelance writers, editors, filmmakers, and graphic designers.
Pros:
Cons:
Pricing: You’ll need to contact Contently to learn more about pricing.
As you can tell, effective content marketing management is essential, especially as teams start to scale their content production and target multiple distribution channels. A good marketing content management tool like GatherContent can help you stay on top of your content library, workflow, and processes as well as assign content out, collaborate, and publish completed articles and landing pages.
Look at marketing content management software not as another tool, but as a teammate helping you stay on top of your content marketing game. Find out what GatherContent can do to streamline your content production and sign up for a 14-day free trial.