You’ve determined what content you need, who is going to write it and when.
Yay workflow! But now it’s actually time to write. For some this can be a breeze, for others more of a challenge, especially when you’re creating content that needs to suit both business needs and user goals. Add on top of that the brand style, authentic voice and tone and perhaps even SEO and translation requirements, and it can quickly become an intimidating and stressful task that gets pushed further down the to-do list.
Panic not. We’ve published several articles with advice to help you write better content for your websites (and audience!). I’ve gathered 8 of those here and between them they cover SEO, micro-copy, UX, plain English, translations and more. There’s even a bonus article about proof reading your content once you get through the production stage.
How to write great web copy
Ten plain english principles for writing better web content
The art of writing micro-copy
Clear content: every written word represents your brand
Other writing considerations:
SEO for copywriters
The role of copywriting in UX and on boarding
Going global? tips and trick for thinking beyond translation
Bonus: Proof reading your content:
Why you should make proof reading part of your content strategy
By digging into these articles and putting the advice into practice, you’ll be able to ensure your content is top-notch, and hopefully they’ll make it easier to get it written in the first place too.