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Content Production

Writing for the web: 8 must-read articles

Robert Mills • 1 minute

You’ve determined what content you need, who is going to write it and when.

Yay workflow! But now it’s actually time to write. For some this can be a breeze, for others more of a challenge, especially when you’re creating content that needs to suit both business needs and user goals. Add on top of that the brand style, authentic voice and tone and perhaps even SEO and translation requirements, and it can quickly become an intimidating and stressful task that gets pushed further down the to-do list.

Panic not. We’ve published several articles with advice to help you write better content for your websites (and audience!). I’ve gathered 8 of those here and between them they cover SEO, micro-copy, UX, plain English, translations and more. There’s even a bonus article about proof reading your content once you get through the production stage.

Getting started:

How to write great web copy
Ten plain english principles for writing better web content
The art of writing micro-copy
Clear content: every written word represents your brand

Other writing considerations:

SEO for copywriters
The role of copywriting in UX and on boarding
Going global? tips and trick for thinking beyond translation

Bonus: Proof reading your content:

Why you should make proof reading part of your content strategy

By digging into these articles and putting the advice into practice, you’ll be able to ensure your content is top-notch, and hopefully they’ll make it easier to get it written in the first place too.

Writing for the web: 8 must-read articles

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Mark McClendon

GatherContent is a game changer. Our content processes used to involve an ineffective mix of spreadsheets, documents, and a slew of file storage solutions. Version control was a nightmare and proofing was always an afterthought. With GatherContent we've solved all of those problems and more.

Mark McClendon

Partner & Executive Director, VML

Late content from clients will delay projects and website launches

Content challenges and inefficient processes result in bad outcomes for your agency’s projects, letting down clients, delaying projects and losing you money.

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Agency chaos

Easily organise and produce content for website projects

Start your trial now
Mark McClendon
Our content processes used to involve an ineffective mix of spreadsheets, documents, and a slew of file storage solutions. With GatherContent we've solved all of those problems and more. Mark McClendon — Partner & Executive Director, VML

Late content from clients will delay projects and website launches

Content challenges and inefficient processes result in bad outcomes for your agency’s projects, letting down clients, delaying projects and losing you money.

See how agencies use GatherContent

Get the most from GatherContent

Book a free 30 minute call with one of our team to help you get set up with GatherContent and answer any of your questions.

Book a 30 minute call

About the Author

Robert Mills

Content Strategist, GatherContent

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