GatherContent

Article

Three pillars of a successful higher education content strategy (webinar takeaways)

April 5, 2020

4 minute read

Robert Mills

Head of Content, GatherContent

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Opinion

Nothing personal: why personalisation is not for me

March 9, 2020

3 minute read

Lizzie Bruce

Freelance Content Consultant

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Article

Using social listening to uncover audience insights for effective content marketing (webinar takeaways)

March 8, 2020

5 minute read

Robert Mills

Head of Content, GatherContent

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Big Question

Big question: Should you have FAQs on your website?

March 2, 2020

3 minute read

Robert Mills

Head of Content, GatherContent

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Article

Meeting university goals and core audience needs with website strategy (webinar takeaways)

March 1, 2020

4 minute read

Robert Mills

Head of Content, GatherContent

Read now

101

Content 101: Governance

February 23, 2020

8 minute read

Padma Gillen

Digital Content Consultant

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Interview

GatherContent interview: Rachel McConnell

February 16, 2020

5 minute read

Robert Mills

Head of Content, GatherContent

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Article

What will content look like for higher ed in 2020?

February 10, 2020

9 minute read

Paige Toomes

Copywriter and Digital Marketer

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Big Question

Big question: What's your top tip for measuring the success of content?

February 3, 2020

3 minute read

Robert Mills

Head of Content, GatherContent

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Article

Content discovery—how to make sure you don't miss something

February 3, 2020

6 minute read

Chris Harding

Content Designer and Strategist

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Article

Anatomy of a content style guide - HubSpot

January 27, 2020

8 minute read

Robert Mills

Head of Content, GatherContent

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Article

Why you need a content model, and how to make your colleagues take notice

January 27, 2020

4 minute read

Lauren Pope

Content Strategy and Digital Transformation Consultant

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Webinar Transcript

Plain language can be inclusive, accessible and fun

January 15, 2020

26 minute read

Robert Mills

Head of Content, GatherContent

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Interview

GatherContent interview: Hilary Marsh

January 13, 2020

6 minute read

Robert Mills

Head of Content, GatherContent

Read now

Webinar Transcript

Insights from analysing 160 university website homepages

January 7, 2020

27 minute read

Robert Mills

Head of Content, GatherContent

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Article

How to plan a content audit that works for you

January 6, 2020

4 minute read

Lauren Pope

Content Strategy and Digital Transformation Consultant

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Article

Lessons learnt during a blog redesign and migration

December 13, 2019

10 minute read

Robert Mills

Head of Content, GatherContent

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Article

How we onboarded our content team to a new brand voice

December 2, 2019

5 minute read

Erin Crews

Senior Design Manager, Mailchimp

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Article

The art of the content project brief

November 26, 2019

4 minute read

Lauren Pope

Content Strategy and Digital Transformation Consultant

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Article

Migrating content: strategies for success

November 18, 2019

10 minute read

Lizzie Bruce

Freelance Content Consultant

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Opinion

Content first: it's a great start but it might not be your goal

November 12, 2019

2 minute read

Chris Harding

Content Designer and Strategist

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Article

How an editorial calendar can help you be more user-focused

October 22, 2019

3 minute read

Lauren Pope

Content Strategy and Digital Transformation Consultant

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Article

Customer journey maps for content (because they’re not just for UX)

September 24, 2019

5 minute read

Lauren Pope

Content Strategy and Digital Transformation Consultant

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Article

A user-focused approach to creating and testing content

September 9, 2019

4 minute read

Steven Douglas

Content Designer and Strategist

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Older Articles

Content Creation

Content Operations

Content Process

Content Strategy

Digital Transformation

GatherContent

Articles about content strategy

Practical advice and know-how about all things content strategy.

Article

Three pillars of a successful higher education content strategy (webinar takeaways)

April 5, 2020

4 minute read

Robert Mills

Opinion

Nothing personal: why personalisation is not for me

March 9, 2020

3 minute read

Lizzie Bruce

Article

Using social listening to uncover audience insights for effective content marketing (webinar takeaways)

March 8, 2020

5 minute read

Robert Mills

Big Question

Big question: Should you have FAQs on your website?

March 2, 2020

3 minute read

Robert Mills

Article

Meeting university goals and core audience needs with website strategy (webinar takeaways)

March 1, 2020

4 minute read

Robert Mills

101

Content 101: Governance

February 23, 2020

8 minute read

Padma Gillen

Interview

GatherContent interview: Rachel McConnell

February 16, 2020

5 minute read

Robert Mills

Article

What will content look like for higher ed in 2020?

February 10, 2020

9 minute read

Paige Toomes

Big Question

Big question: What's your top tip for measuring the success of content?

February 3, 2020

3 minute read

Robert Mills

Article

Content discovery—how to make sure you don't miss something

February 3, 2020

6 minute read

Chris Harding

Article

Anatomy of a content style guide - HubSpot

January 27, 2020

8 minute read

Robert Mills

Article

Why you need a content model, and how to make your colleagues take notice

January 27, 2020

4 minute read

Lauren Pope

Webinar Transcript

Plain language can be inclusive, accessible and fun

January 15, 2020

26 minute read

Robert Mills

Interview

GatherContent interview: Hilary Marsh

January 13, 2020

6 minute read

Robert Mills

Webinar Transcript

Insights from analysing 160 university website homepages