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The 7 Best Content Experience Platforms for Marketers in 2023

The 7 Best Content Experience Platforms for Marketers in 2023

8 minute read

The 7 Best Content Experience Platforms for Marketers in 2023

8 minute read

The 7 Best Content Experience Platforms for Marketers in 2023

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Personalized content experiences are becoming more essential. Statista found that in 2022, more than 60% of online shoppers said brands that deliver impersonal content would lose their loyalty.

Thankfully, you don’t have to figure out how to personalize your content on your own. A content experience platform (CXP) like GatherContent helps you publish tailored content experiences in a variety of formats and across multiple channels. Let’s take a look at how a content experience platform can benefit you, as well as 10 of the best free and paid content experience platforms available today.

What is a content experience platform?

A content experience platform, sometimes called a digital experience platform (DXP), is software that helps you create, manage, and publish personalized content experiences for your audience.

With a content experience platform, you optimize your content for different touchpoints, including social media, mobile apps, and even wearable devices. You’ll also gain access to analytics that help you understand how your content is performing.

With a content experience platform, you optimize your content for different touchpoints, including social media, mobile apps, and even wearable devices.

Content marketing teams can use a CXP for some of the following reasons:

  • Content creation: A CXP allows you to create and publish high-quality, engaging content across a variety of channels. Many content experience platforms also include collaboration tools to expedite content creation.
  • Personalization: Using data and insights about your customers, a content experience platform helps you deliver personalized web experiences tailored to your target audience.
  • Multi-channel optimization: A CXP can optimize your content experience for different devices and channels, which ensures your content is effective no matter where it’s published.
  • Analytics and insights: A good CXP helps you track your content’s performance so you can make data-driven decisions and update your content strategy and user experience as needed. This includes noting what content resonates most with your audience, which channels drive the most engagement, and opportunities for improvement.
  • Collaboration: A content experience platform also improves the content creation experience for your team thanks to efficient collaboration tools.
Good to know: Proper content planning helps you build a strong foundation for streamlining future creation and publishing tasks. Check out these 10 free content planning tools.

Because content experience platforms support the creation and distribution of digital content, many content management systems (CMS) software suites are adding these features to their lineup. But a CMS on its own only helps you build and publish content to a webpage. The more basic functionality of a CMS won’t help you create and manage personalized experiences across multiple channels.

4 Benefits of using a content experience platform

Adding a content experience platform to your toolkit offers multiple benefits:

  1. Personalization: A CXP helps your team deliver personalized content experiences, which in turn boost your audience’s loyalty.
  2. Increased engagement: By helping you create engaging content that resonates with your audience, a CXP improves your chances of gaining conversions and offering a high-quality customer experience.
  3. Optimization: If you’re posting content to multiple digital channels, a content experience platform can help you optimize for those channels, including social media, email, and more.
  4. Insights: By providing you with critical customer data and analytics, a CXP helps you understand how your content is performing so you can base future decisions and content strategy updates on quantitative information.

7 Best free and paid content experience platforms

1. GatherContent

GatherContent provides a one-stop shop for content creation, planning, workflows, and collaboration.

GatherContent provides a central hub for your team to plan content, manage workflows, create content, and collaborate. It allows you to create and deliver content for blogs, social media, and marketing campaigns. And additional features, like templates and built-in style guides, improve the efficiency of your content creation process.

Top features:

  • Content planning: Along with an editorial calendar, GatherContent includes customizable workflows so you can get a bird’s eye view of the timeline, process, and who’s accountable.
  • Collaboration tools: Cloud-based, real-time communication within the platform ensures everyone stays on the same page—and can work on the same page at the same time.
  • Helpful integrations: With API, integrations, and headless content management system (CMS) features, you can easily publish your content anywhere.

Pros:

  • Features an easy-to-use interface
  • Includes customizable workflows, templates, and style guides
  • Built-in collaboration tools improve efficiency and productivity

Cons:

  • May be expensive for small businesses
  • A steep learning curve for some features

Pricing: Plans start at $99/month for 1 project and unlimited team size, with higher-tier plans available for more projects and features.

2. Uberflip

Uberflip uses AI to automate the delivery of next steps content for your audience.
Uberflip AI dynamically generates recommended next steps for your audience to engage with.

Uberflip focuses on three stages of content experience to help your audience move through the buyer’s journey. Additionally, the platform offers insights into how your content, marketing campaigns, and account-based marketing (ABM) initiatives are performing.

Top features:

  • AI recommendations: Combine artificial intelligence (AI), machine learning, and customer intent data to automatically generate the right content at the right time.
  • Customizable templates: Add your branding to Uberflip’s themes and templates and let Uberflip handle the dynamic personalization of your web content.
  • SEO optimization: Uberflip includes the ability to optimize your content for SEO—or you can exclude specific campaigns from search engines.

Pros:

  • Includes customizable branding options
  • Interface is intuitive and easy to use
  • Integrates with social media and content platforms

Cons:

  • Users report that some features are complex
  • May require additional reporting tools

Pricing: Uberflip doesn’t list a starting price for its platform, but you can request a demo to learn more.

Food for thought: As Eric Doty, the content lead at Dock, says,“If you’re writing content that’s relevant to your audience, organic traffic should be a great indicator that your content is resonating with your audience.”

3. UpContent

UpContent’s collections help you organize your curated content.
UpContent discovers and curates content for you and can also organize it into collections based on your needs.

Taking a slightly different approach, UpContent helps you discover, curate, and share the most relevant content with your audience. Using algorithms, it searches the web for new content based on your preferences, quality, and engagement. Once the platform pulls in new content that’s relevant to your audience, you can customize it or share it as is across multiple channels.

Top features:

  • Content curation: Easily curate the content UpContent discovers for you by topic, theme, and audience, then add your own personalized insights.
  • Multi-channel integrations: Plug UpContent into your platform of choice, such as Buffer, Mailchimp, Squarespace, HubSpot, and more.
  • Compliance workflows: Ensure your content checks all the boxes with customizable approval workflows.

Pros:

  • Saves you time in the content discovery and curation stages.
  • Easily adjust filters for branding, topics, and more
  • Automation tools allow the curation process to run on its own

Cons:

  • UpContent’s sources for content discovery may be too limited
  • The free plan only covers one topic for one user

Pricing: UpContent offers a free plan for one topic and no collections. Paid plans start at $15 a month for 10 topics and one collection.

4. Showpad Content

Showpad Content helps your sales team track metrics like email opens.
Showpad Content’s sales enablement tools include in-depth metrics like email opens.

Showpad Content’s advanced personalization capabilities allow you to tailor your content to each member of your audience based on their behavior, preferences, and interests, as well as where they are in the customer journey. Showpad also empowers sales teams to create personalized sales conversations thanks to tools like ROI calculators and quote configurators.

Top features:

  • Sales enablement tools: Sales teams can create customized sales messaging and experiences that help customers visualize your products and services.
  • Content syncing: Connect your content library and digital asset management system (DAM) and let Showpad Content take care of keeping your most up-to-date assets on hand.
  • AI-driven analytics: Showpad helps sales and content teams benefit each other by tracking how sales teams use which content, as well as which content buyers are engaging with the most.

Pros:

  • Gives sales teams access to in-depth metrics tracking
  • Showpad includes a full suite of sales asset creation tools
  • Includes customer collaboration features for sales reps

Cons:

  • Users report that Showpad is missing some sales productivity tools
  • Some may find the design customizations limited

Pricing: Showpad Content offers three different plans ranging from Essential to Ultimate. You’ll need to contact the company to request pricing.

5. Storylane

You can easily drag and drop files into Storylane’s product demo builder.
Storylane’s product demo build requires no coding.

Storylane helps your sales and marketing teams build interactive product demos—no more making potential customers wait. Its no-code editor allows you to customize the design and content within the demo, including highlighting certain product features. And once you embed your demo on your website or share it on social or in an email, Storylane gathers data and delivers insights based on clicks and time spent viewing your demo.

Top features:

  • Personalization: Use tokens to create personalized demos for your prospects, including name, company, date, and unique links.
  • Integrations: Thanks to API and integrations, you can view Storylane analytics in HubSpot, Marketo, Salesforce, and even Google Analytics.
  • Choose your own adventure: Flows allow your prospects to view the product tours or onboarding guides that interest them most.

Pros:

  • Users report that Storylane is easy-to-use and beginner-friendly
  • Custom product tours save customer success teams time
  • The free plan is a great starting point for small teams

Cons:

  • Some users may find Storylane’s reporting too limited
  • Storylane lacks audio recording capabilities

Pricing: Storylane has a free plan that covers one published story for one user. Paid plans start at $40 a month for unlimited stories for one user.

6. Paperflite

Paperflite includes reports that highlight top-performing content.
Paperflite helps your sales team pinpoint effective content thanks to in-depth metrics and reports.

Paperflite ups the ante with advanced personalization capabilities such as content recommendations, content targeting, and content segmentation. It also helps you publish and manage omnichannel content experiences that include microsites, resource hubs, and interactive assets.

Top features:

  • CRM integrations: Paperflite integrates with popular customer relationship management (CRM) platforms including Pipedrive, Zoho, and Salesforce.
  • Built-in analytics: A content analytics engine highlights the content that drives sales and breaks performance data down to show you which content is most effective at which stage of the customer journey.
  • Curated experiences: Bring all relevant content together in one place for your customers—no more digging through emails.

Pros:

  • Paperflite works in Gmail, Outlook, Sales Navigator, and more
  • Includes segmented content distribution features
  • Sales reps receive AI-based content recommendations when searching for assets

Cons:

  • Paperflite lacks bulk sales and marketing asset upload features
  • The advanced plan pricing may be steep for some

Pricing: Paperflite starts at $50 per user per month, while its Cleverstory interactive content experience plan starts at $500 a month.

7. Bloomreach Commerce Experience Cloud

Customize your audience’s experience with Bloomreach’s headless CMS tools.
Image source: Bloomreach includes multiple features under its Experience manager section, including headless CMS tools.

Bloomreach’s Commerce Experience Cloud is tailored to e-commerce businesses that need real-time data to personalize their customer’s experiences. It uses AI to analyze customer behavior, preferences, and interests so your marketing team can optimize content targeting and segmentation, in turn improving product discovery and user experience.

Top features:

  • AI-powered product recommendations: Bloomreach uses machine learning to understand search intent and provide relevant recommendations to customers.
  • Automation: Set up real-time triggers, segment customers, and integrate marketing channels to create relevant experiences for your audience.
  • Content optimization: Bloomreach’s headless CMS allows you to quickly and easily optimize landing pages, product pages, images, and other types of content, as well as run A/B tests to ensure your optimizations work.

Pros:

  • AI-driven tools help streamline product discovery and conversions
  • Customer segmentation and real-time data improve personalization
  • The headless CMS allows for in-depth content customization

Cons:

  • Using the platform may require additional training or support
  • Users report some analytics and reports are lacking

Pricing: Bloomreach doesn’t list a starting price for its platform, but you can contact its sales team to learn more.

Collaborate and create custom experiences with GatherContent

A content experience platform like GatherContent can be a game-changer for your sales or marketing team. Providing a personalized content experience shows your audience you’re listening, understand their needs, and have a solution ready for them.

With GatherContent, you can easily create and organize your personalized content experiences in one central content library. Team members can easily collaborate, and custom workflows ensure all stakeholders sign off on projects. Plus, templates and style guides help you ensure your team consistently produces high-quality content.

If you’re looking for a content experience platform that includes all these tools plus a headless CMS and integrations with popular software, give GatherContent a try today.

Personalized content experiences are becoming more essential. Statista found that in 2022, more than 60% of online shoppers said brands that deliver impersonal content would lose their loyalty.

Thankfully, you don’t have to figure out how to personalize your content on your own. A content experience platform (CXP) like GatherContent helps you publish tailored content experiences in a variety of formats and across multiple channels. Let’s take a look at how a content experience platform can benefit you, as well as 10 of the best free and paid content experience platforms available today.

What is a content experience platform?

A content experience platform, sometimes called a digital experience platform (DXP), is software that helps you create, manage, and publish personalized content experiences for your audience.

With a content experience platform, you optimize your content for different touchpoints, including social media, mobile apps, and even wearable devices. You’ll also gain access to analytics that help you understand how your content is performing.

With a content experience platform, you optimize your content for different touchpoints, including social media, mobile apps, and even wearable devices.

Content marketing teams can use a CXP for some of the following reasons:

  • Content creation: A CXP allows you to create and publish high-quality, engaging content across a variety of channels. Many content experience platforms also include collaboration tools to expedite content creation.
  • Personalization: Using data and insights about your customers, a content experience platform helps you deliver personalized web experiences tailored to your target audience.
  • Multi-channel optimization: A CXP can optimize your content experience for different devices and channels, which ensures your content is effective no matter where it’s published.
  • Analytics and insights: A good CXP helps you track your content’s performance so you can make data-driven decisions and update your content strategy and user experience as needed. This includes noting what content resonates most with your audience, which channels drive the most engagement, and opportunities for improvement.
  • Collaboration: A content experience platform also improves the content creation experience for your team thanks to efficient collaboration tools.
Good to know: Proper content planning helps you build a strong foundation for streamlining future creation and publishing tasks. Check out these 10 free content planning tools.

Because content experience platforms support the creation and distribution of digital content, many content management systems (CMS) software suites are adding these features to their lineup. But a CMS on its own only helps you build and publish content to a webpage. The more basic functionality of a CMS won’t help you create and manage personalized experiences across multiple channels.

4 Benefits of using a content experience platform

Adding a content experience platform to your toolkit offers multiple benefits:

  1. Personalization: A CXP helps your team deliver personalized content experiences, which in turn boost your audience’s loyalty.
  2. Increased engagement: By helping you create engaging content that resonates with your audience, a CXP improves your chances of gaining conversions and offering a high-quality customer experience.
  3. Optimization: If you’re posting content to multiple digital channels, a content experience platform can help you optimize for those channels, including social media, email, and more.
  4. Insights: By providing you with critical customer data and analytics, a CXP helps you understand how your content is performing so you can base future decisions and content strategy updates on quantitative information.

7 Best free and paid content experience platforms

1. GatherContent

GatherContent provides a one-stop shop for content creation, planning, workflows, and collaboration.

GatherContent provides a central hub for your team to plan content, manage workflows, create content, and collaborate. It allows you to create and deliver content for blogs, social media, and marketing campaigns. And additional features, like templates and built-in style guides, improve the efficiency of your content creation process.

Top features:

  • Content planning: Along with an editorial calendar, GatherContent includes customizable workflows so you can get a bird’s eye view of the timeline, process, and who’s accountable.
  • Collaboration tools: Cloud-based, real-time communication within the platform ensures everyone stays on the same page—and can work on the same page at the same time.
  • Helpful integrations: With API, integrations, and headless content management system (CMS) features, you can easily publish your content anywhere.

Pros:

  • Features an easy-to-use interface
  • Includes customizable workflows, templates, and style guides
  • Built-in collaboration tools improve efficiency and productivity

Cons:

  • May be expensive for small businesses
  • A steep learning curve for some features

Pricing: Plans start at $99/month for 1 project and unlimited team size, with higher-tier plans available for more projects and features.

2. Uberflip

Uberflip uses AI to automate the delivery of next steps content for your audience.
Uberflip AI dynamically generates recommended next steps for your audience to engage with.

Uberflip focuses on three stages of content experience to help your audience move through the buyer’s journey. Additionally, the platform offers insights into how your content, marketing campaigns, and account-based marketing (ABM) initiatives are performing.

Top features:

  • AI recommendations: Combine artificial intelligence (AI), machine learning, and customer intent data to automatically generate the right content at the right time.
  • Customizable templates: Add your branding to Uberflip’s themes and templates and let Uberflip handle the dynamic personalization of your web content.
  • SEO optimization: Uberflip includes the ability to optimize your content for SEO—or you can exclude specific campaigns from search engines.

Pros:

  • Includes customizable branding options
  • Interface is intuitive and easy to use
  • Integrates with social media and content platforms

Cons:

  • Users report that some features are complex
  • May require additional reporting tools

Pricing: Uberflip doesn’t list a starting price for its platform, but you can request a demo to learn more.

Food for thought: As Eric Doty, the content lead at Dock, says,“If you’re writing content that’s relevant to your audience, organic traffic should be a great indicator that your content is resonating with your audience.”

3. UpContent

UpContent’s collections help you organize your curated content.
UpContent discovers and curates content for you and can also organize it into collections based on your needs.

Taking a slightly different approach, UpContent helps you discover, curate, and share the most relevant content with your audience. Using algorithms, it searches the web for new content based on your preferences, quality, and engagement. Once the platform pulls in new content that’s relevant to your audience, you can customize it or share it as is across multiple channels.

Top features:

  • Content curation: Easily curate the content UpContent discovers for you by topic, theme, and audience, then add your own personalized insights.
  • Multi-channel integrations: Plug UpContent into your platform of choice, such as Buffer, Mailchimp, Squarespace, HubSpot, and more.
  • Compliance workflows: Ensure your content checks all the boxes with customizable approval workflows.

Pros:

  • Saves you time in the content discovery and curation stages.
  • Easily adjust filters for branding, topics, and more
  • Automation tools allow the curation process to run on its own

Cons:

  • UpContent’s sources for content discovery may be too limited
  • The free plan only covers one topic for one user

Pricing: UpContent offers a free plan for one topic and no collections. Paid plans start at $15 a month for 10 topics and one collection.

4. Showpad Content

Showpad Content helps your sales team track metrics like email opens.
Showpad Content’s sales enablement tools include in-depth metrics like email opens.

Showpad Content’s advanced personalization capabilities allow you to tailor your content to each member of your audience based on their behavior, preferences, and interests, as well as where they are in the customer journey. Showpad also empowers sales teams to create personalized sales conversations thanks to tools like ROI calculators and quote configurators.

Top features:

  • Sales enablement tools: Sales teams can create customized sales messaging and experiences that help customers visualize your products and services.
  • Content syncing: Connect your content library and digital asset management system (DAM) and let Showpad Content take care of keeping your most up-to-date assets on hand.
  • AI-driven analytics: Showpad helps sales and content teams benefit each other by tracking how sales teams use which content, as well as which content buyers are engaging with the most.

Pros:

  • Gives sales teams access to in-depth metrics tracking
  • Showpad includes a full suite of sales asset creation tools
  • Includes customer collaboration features for sales reps

Cons:

  • Users report that Showpad is missing some sales productivity tools
  • Some may find the design customizations limited

Pricing: Showpad Content offers three different plans ranging from Essential to Ultimate. You’ll need to contact the company to request pricing.

5. Storylane

You can easily drag and drop files into Storylane’s product demo builder.
Storylane’s product demo build requires no coding.

Storylane helps your sales and marketing teams build interactive product demos—no more making potential customers wait. Its no-code editor allows you to customize the design and content within the demo, including highlighting certain product features. And once you embed your demo on your website or share it on social or in an email, Storylane gathers data and delivers insights based on clicks and time spent viewing your demo.

Top features:

  • Personalization: Use tokens to create personalized demos for your prospects, including name, company, date, and unique links.
  • Integrations: Thanks to API and integrations, you can view Storylane analytics in HubSpot, Marketo, Salesforce, and even Google Analytics.
  • Choose your own adventure: Flows allow your prospects to view the product tours or onboarding guides that interest them most.

Pros:

  • Users report that Storylane is easy-to-use and beginner-friendly
  • Custom product tours save customer success teams time
  • The free plan is a great starting point for small teams

Cons:

  • Some users may find Storylane’s reporting too limited
  • Storylane lacks audio recording capabilities

Pricing: Storylane has a free plan that covers one published story for one user. Paid plans start at $40 a month for unlimited stories for one user.

6. Paperflite

Paperflite includes reports that highlight top-performing content.
Paperflite helps your sales team pinpoint effective content thanks to in-depth metrics and reports.

Paperflite ups the ante with advanced personalization capabilities such as content recommendations, content targeting, and content segmentation. It also helps you publish and manage omnichannel content experiences that include microsites, resource hubs, and interactive assets.

Top features:

  • CRM integrations: Paperflite integrates with popular customer relationship management (CRM) platforms including Pipedrive, Zoho, and Salesforce.
  • Built-in analytics: A content analytics engine highlights the content that drives sales and breaks performance data down to show you which content is most effective at which stage of the customer journey.
  • Curated experiences: Bring all relevant content together in one place for your customers—no more digging through emails.

Pros:

  • Paperflite works in Gmail, Outlook, Sales Navigator, and more
  • Includes segmented content distribution features
  • Sales reps receive AI-based content recommendations when searching for assets

Cons:

  • Paperflite lacks bulk sales and marketing asset upload features
  • The advanced plan pricing may be steep for some

Pricing: Paperflite starts at $50 per user per month, while its Cleverstory interactive content experience plan starts at $500 a month.

7. Bloomreach Commerce Experience Cloud

Customize your audience’s experience with Bloomreach’s headless CMS tools.
Image source: Bloomreach includes multiple features under its Experience manager section, including headless CMS tools.

Bloomreach’s Commerce Experience Cloud is tailored to e-commerce businesses that need real-time data to personalize their customer’s experiences. It uses AI to analyze customer behavior, preferences, and interests so your marketing team can optimize content targeting and segmentation, in turn improving product discovery and user experience.

Top features:

  • AI-powered product recommendations: Bloomreach uses machine learning to understand search intent and provide relevant recommendations to customers.
  • Automation: Set up real-time triggers, segment customers, and integrate marketing channels to create relevant experiences for your audience.
  • Content optimization: Bloomreach’s headless CMS allows you to quickly and easily optimize landing pages, product pages, images, and other types of content, as well as run A/B tests to ensure your optimizations work.

Pros:

  • AI-driven tools help streamline product discovery and conversions
  • Customer segmentation and real-time data improve personalization
  • The headless CMS allows for in-depth content customization

Cons:

  • Using the platform may require additional training or support
  • Users report some analytics and reports are lacking

Pricing: Bloomreach doesn’t list a starting price for its platform, but you can contact its sales team to learn more.

Collaborate and create custom experiences with GatherContent

A content experience platform like GatherContent can be a game-changer for your sales or marketing team. Providing a personalized content experience shows your audience you’re listening, understand their needs, and have a solution ready for them.

With GatherContent, you can easily create and organize your personalized content experiences in one central content library. Team members can easily collaborate, and custom workflows ensure all stakeholders sign off on projects. Plus, templates and style guides help you ensure your team consistently produces high-quality content.

If you’re looking for a content experience platform that includes all these tools plus a headless CMS and integrations with popular software, give GatherContent a try today.

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