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How a content hub can help you manage your content operations

How a content hub can help you manage your content operations

4 minute read

How a content hub can help you manage your content operations

4 minute read

How a content hub can help you manage your content operations

Paige Toomes

Copywriter and Digital Marketer

Collaborating on content can often go like this:

There’s an email (which thread?), Word, Google Docs, v1, v2, v3, FINAL, FINAL!! Project management tools, spreadsheets, calendars, instant messaging, paper, printouts, argh!, meetings, deadlines, deadlines, more meetings...

...phew.

You get there in the end but after too much confusion, unnecessary delays and the quality of the content not being prioritised.

Ever feel like your team is suffering from collaboration overload? Is your content divided across many disparate locations and clunky software? Does communication take too long or fall apart?

Too many collaboration tools or the wrong methods can cause silos, bottlenecks, and problems with employee happiness and productivity, according to Harvard Business Review.

And, employees spend around 28% of their workweek managing email, and another 20% searching for the right information or the right person to help with specific tasks, according to research by McKinsey.

When it comes to content production, this can be costly for organisations. A content hub can help.

A content hub, sometimes called a content repository too, is a centralised repository that allows you manage and collaborate on all of your content, in one place.

How a content hub can help your content operations

Good content operations is thinking about how people, processes and technology work together to ensure you are delivering content on time and in-budget and governing it properly. Here's how a content hub can help:

1. Organise your content

A content hub lets you organise your content into different projects, and pieces of content within these in a simple, logical way.

2. Establish a content workflow

Content workflow is embedded in a content hub. This is a clear, repeatable process that shows each stage a piece of content must pass through, with stages logged as they are completed.

3. Control access/permissions and assign tasks

Create profiles to identify users by name, avatar and role, control access and permissions for projects, and assign tasks in the workflow with deadlines attached.

4. Search and filter content

Whether this is for your own personal assignments, someone else’s, or a keyword or phrase, find exactly what you’re looking for quickly with search functions.

5. View content by status

Your content hub should allow you to easily view what stage individual pieces of content are at and whether the project is on track as a whole.
6. See your editorial calendar

See what content is in progress and scheduled for publication, for the whole team using your hub’s calendar.

6. Better collaboration

Spend less time looking for content and collaborate in real time. With a content hub, you can tag contributors and comment and edit in-line. Empower your team to share resources, feedback and status updates easily.

Deliver content on time with GatherContent

GatherContent is a Content Operations Platform that helps you plan, create and manage all of your organisation’s content in a single content hub. It banishes multiple tools and collaboration overload, speeding up content production.

Visually manage content projects as cards or lists, items within those and people involved, with a colour-coded workflow and status checker. Get a bird's eye view of projects and see at a glance where content is at — perfect for large projects like website redesigns.

GatherContent gives teams:

  • A structured authoring environment. Use structured templates to standardise content types and sections, ensure content is in the right format for publishing, and embed style guides for contributors to refer to.

  • Editing and approvals made easy. A simple way to give/action feedback, and approve content for publishing. It also keeps audit trails making compliance easy.

  • Automated status updates. Get automated summary emails (not too many!) with recent activity on your projects, so you never miss a beat with your team’s schedule.

To find out how GatherCotnent can help your organisation, start a free trial or have a demo.

Collaborating on content can often go like this:

There’s an email (which thread?), Word, Google Docs, v1, v2, v3, FINAL, FINAL!! Project management tools, spreadsheets, calendars, instant messaging, paper, printouts, argh!, meetings, deadlines, deadlines, more meetings...

...phew.

You get there in the end but after too much confusion, unnecessary delays and the quality of the content not being prioritised.

Ever feel like your team is suffering from collaboration overload? Is your content divided across many disparate locations and clunky software? Does communication take too long or fall apart?

Too many collaboration tools or the wrong methods can cause silos, bottlenecks, and problems with employee happiness and productivity, according to Harvard Business Review.

And, employees spend around 28% of their workweek managing email, and another 20% searching for the right information or the right person to help with specific tasks, according to research by McKinsey.

When it comes to content production, this can be costly for organisations. A content hub can help.

A content hub, sometimes called a content repository too, is a centralised repository that allows you manage and collaborate on all of your content, in one place.

How a content hub can help your content operations

Good content operations is thinking about how people, processes and technology work together to ensure you are delivering content on time and in-budget and governing it properly. Here's how a content hub can help:

1. Organise your content

A content hub lets you organise your content into different projects, and pieces of content within these in a simple, logical way.

2. Establish a content workflow

Content workflow is embedded in a content hub. This is a clear, repeatable process that shows each stage a piece of content must pass through, with stages logged as they are completed.

3. Control access/permissions and assign tasks

Create profiles to identify users by name, avatar and role, control access and permissions for projects, and assign tasks in the workflow with deadlines attached.

4. Search and filter content

Whether this is for your own personal assignments, someone else’s, or a keyword or phrase, find exactly what you’re looking for quickly with search functions.

5. View content by status

Your content hub should allow you to easily view what stage individual pieces of content are at and whether the project is on track as a whole.
6. See your editorial calendar

See what content is in progress and scheduled for publication, for the whole team using your hub’s calendar.

6. Better collaboration

Spend less time looking for content and collaborate in real time. With a content hub, you can tag contributors and comment and edit in-line. Empower your team to share resources, feedback and status updates easily.

Deliver content on time with GatherContent

GatherContent is a Content Operations Platform that helps you plan, create and manage all of your organisation’s content in a single content hub. It banishes multiple tools and collaboration overload, speeding up content production.

Visually manage content projects as cards or lists, items within those and people involved, with a colour-coded workflow and status checker. Get a bird's eye view of projects and see at a glance where content is at — perfect for large projects like website redesigns.

GatherContent gives teams:

  • A structured authoring environment. Use structured templates to standardise content types and sections, ensure content is in the right format for publishing, and embed style guides for contributors to refer to.

  • Editing and approvals made easy. A simple way to give/action feedback, and approve content for publishing. It also keeps audit trails making compliance easy.

  • Automated status updates. Get automated summary emails (not too many!) with recent activity on your projects, so you never miss a beat with your team’s schedule.

To find out how GatherCotnent can help your organisation, start a free trial or have a demo.

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About the author

Paige Toomes

Paige is an English Literature and Media graduate from Newcastle University, and over the last three years has built up a career in SEO-driven copywriting for tech companies. She has written for Microsoft, Symantec and LinkedIn, as well as other SaaS companies and IT consulting firms. With an audience-focused approach to content, Paige handles the lifecycle from creation through to measurement, supporting businesses with their content operations.

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