If any of the above statements are familiar frustrations, then it’s time to consider a content operations platform.
Content operations are the people, infrastructure and processes that are required to create content across an organisation.
A content operations platform, like GatherContent, is the technology that facilitates this!
Planning, organising and managing content is chaotic when there’s lots of content and people involved. GatherContent streamlines efforts with a cloud-based platform to manage the people, process and technology involved.
What you can expect when you use GatherContent:
Watch this video to see GatherContent in action and how the platform helps solves three common content creation problems: content everywhere; content in the wrong format; content confusion.
For the team in the trenches producing and managing content, a platform built to ease processes is a no brainer. But how do you convince your stakeholders (who may never touch content creation) to replace the status quo with a new way of working?
When you don’t hold the purse strings, and those that do aren’t close to the frustrations of the current way - you need to talk about ROI. Follow these steps to build your business case:
Use our Content Cost Calculator template which will help you:
Attendees to our most recent Content Delivery masterclass reported that using traditional content creation processes to produce content for a single web page was a massive 30.1 hours! Content effort should not be underestimated.
Do you experience these frustrations when creating content in your organisation?
Can you quantify how much time these pitfalls add to your current process? On average, our customers estimate they save 30% of hours previously spent managing content operations, by implementing GatherContent. Use our Content Cost Calculator to calculate how many hours you could save. Aside from the potential financial savings you could see, communicate where that time could be better invested if your team was freed up by implementing a Content Operations Platform like GatherContent.
When you quantify the time that goes into producing content and the additional time that your current process adds to this workload you can demonstrate to your boss how much more efficient you could be with a tool built to eradicate these challenges. Content has never been more important:
We offer a no credit card required, free 30-day trial so why not test GatherContent out for yourself to understand how much difference it can make to the way you manage content operations. During your free trial, review the pitfalls list you previously made - did these challenges still surface or has your process improved? Our friendly team are available to help you get set up every step of the way, if you have any questions, contact us!
Becky is a Product Marketing Manager at GatherContent. She has 10+ years working in marketing executing affiliate, content, display, mobile, search and social campaigns for high profile clients across various sectors including Travel, Entertainment and Oil & Energy.