The role of a reviewer in a project is a key one because without them, you can't guarantee your content is accurate and correct. The reviewer may be a subject matter expert, copywriter, editor, marketer, but whatever their actual job title, the task of reviewing content can often be an underestimated.It's important not to just add 'review' as an additional workflow stage without much consideration.When bringing reviewers into the content production process, it's important that you communicate to them what exactly their requirements are. Do you want them to review:
It can be all to easy for reviewers to be distracted from their task at hand due to:
The better they understand what they are reviewing for, the easier it will be for them to do so and the more efficient that stage of the process will be.
When using GatherContent for content planning and production, you can customise the permissions for reviewer accounts so they really can’t do very much apart from review content. Better for you and for them.It's important to make sure that reviewers can only add comments and change the status of a content Item. So by choosing a custom role for reviewers, there are several benefits:
These are the only two permissions they really need to have. So this, combined with clear guidance on the exact requirements for what they are reviewing, can make this stage of the workflow efficient and productive.Using GatherContent also means that all versions of the content and any related comments, feedback and refinements are contained in one place. You can read more about understanding roles and permissions in GatherContent in our Help Centre.
Use GatherContent to get your reviewers onboard and writing better content from the start. Sign up for your free 30-day trial now!
Rob is Head of Content at GatherContent. He is a journalism graduate and has previously worked as Studio Manager and Head of Content for a design agency and as an Audience Research Executive for the BBC. He’s a published author and regular contributor to industry publications including Net Magazine, Smashing Magazine, 24 Ways,WebTuts+, UX Matters , UX Booth and Content Marketing Institute. On occasion Rob speaks about content strategy and ContentOps at leading industry events.