Making the case for GatherContent

6 minute read

Use these resources to build arguments to persuade your stakeholders how much better your content operations could be with GatherContent.

The elevator pitch

When you need to pitch to somebody that’s short on time, you have to hit them with the headlines - what it is, what results it will drive and how much it will cost. Pitch it in under 30 seconds with:

“GatherContent is a cloud-based platform designed to help teams save time managing the people and processes involved with creating high volumes of content. Teams that switch to GatherContent save up to 30% of hours previously spent managing content operations. Plans start from $84/month.”

Got their attention? Now back it up.

Saving 30% of time across a specific process is a statistic that usually appeals to stakeholders - after all, who doesn’t need more time? Once you’ve got stakeholder’s interest we recommend sharing a combination of the following resources to build your business case for GatherContent. 

What’s wrong with the current way and how will it be better?

This level of detail might not interest financial stakeholders but it will help convey the benefits of switching for the people that are involved with content creation whether they are required to write, review or manage content. 

Begin by mapping out the potential pitfalls in your current process, use our list to review how many frustrations you currently experience:

  • Content gets produced in different systems so there’s always a question of if the version you have is up to date
  • Traditional content editors like Word are unstructured so content is often provided in unsuitable lengths and needs to be edited before it can be used
  • Manually tracking the content status is laborious and relies on updates being communicated effectively 
  • It takes 4+ tools to get content produced (spreadsheets, word docs, email, instant messaging, Trello/Asana/Basecamp…)
  • Contributors often have to be chased via email for content to be delivered 
  • The process breeds relentless email chains

Planning, organising and managing content is chaotic when there’s lots of content and people involved. GatherContent streamlines efforts with a cloud-based platform to manage the people, process and technology involved.

What you can expect when you use GatherContent:

  1. Content tasks managed from one central platform
  2. Clear visibility on the status of content
  3. Content created in the right structure, consistently
  4. Faster content reviews
  5. One source of truth for content

Back it up with social proof

It’s always assuring to see brands you recognise using a tool that you’re considering implementing. Over 2000 teams use GatherContent globally, including well known businesses such as Intel, Harvard University, NHS, Ogilvy, Deloitte, MailChimp, Volkswagen, The Scottish Government and more.

Visit our customers page to find case studies from your industry or contact our sales team who help you find relevant testimonials or even introduce you to a happy customer for a referral. 

Book a personalised demo

You can get an overview of what GatherContent is and how the platform solves three common content creation problems from our recorded demo available on demand but we recommend to book a 1:1 tour. During a 30 minute demo, our team will walk you through a tour of GatherContent tailored to your organisation's content needs. We can show you the features that you’ll get the most out of and help you with any questions you may have. 

Pilot GatherContent for free

Stakeholders are often resistant to change, even when we know that the current way isn’t perfect. Add weight to your business case by testing the platform out. If you’re planning for a large project, find a small section you can test drive the platform out with. For example for a large website redesign, try using GatherContent to get content ready for just one section of the site in advance. Or if you are considering using GatherContent for your ongoing editorial content production, why not try it out for a month for a specific type of content such as blog posts or case studies. 

We offer a no credit card required, free 30-day trial which will allow you to understand how much impact GatherContent can make to the way you manage content operations. 

During your free trial, review the pitfalls list you previously made - did these challenges still surface or has your process improved? Our friendly team are available to help you get set up every step of the way, if you have any questions, just ask!

Calculate your ROI (return on investment)

When you don’t hold the purse strings, and those that do aren’t close to the frustrations of the current way, you need to talk about ROI. 

Use our free Content Cost Calculator to calculate:

  • How many content items you produce
  • How long it takes to create each piece of content from brief through to publishing
  • The financial cost of hours required
  • Estimated time and cost savings by implementing GatherContent for your content operations

Attendees to our most recent Content Delivery masterclass reported that using traditional content creation processes to produce content for a single web page was a massive 30.1 hours! Content effort should not be underestimated. 

Why Now?

Aside from the potential financial savings you could see, consider where that time could be better invested if your team was freed up by implementing a Content Operations Platform like GatherContent. Content has never been more important:

  • Quality content matters - Consumers are savvier than ever and so are search engines. For your content to perform well, it can’t merely exist - it needs to deliver value through quality.
  • Content needs to be produced faster - Audiences expect your services to respond quickly, digitally. Meet expectations by creating and delivering content without delays.
  • Demand for a greater volume of content - Audiences expect content to exist for all of your products and services, across multiple channels. A governance process to create, deliver, and maintain this growing volume of information is essential.

Contact us if you need any support convincing your stakeholders to make the switch to GatherContent, we’re always happy to help. 

Spreadsheet

Content Cost Calculator

A template to calculate the time and cost of creating content in your organisation.

About the author

Becky Taylor

Becky is a Product Marketing Manager at GatherContent. She has 10+ years working in marketing executing affiliate, content, display, mobile, search and social campaigns for high profile clients across various sectors including Travel, Entertainment and Oil & Energy.

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