A content team without a defined content management process is like tackling a puzzle without a guide. While possible, it’ll take more time and probably cause frustration.
In this article, we’ll explore why the content management process matters and how to create a system that works for you. And we’ll dig into how GatherContent can help drive productivity.
A content management process outlines how a company implements its content strategy. It defines the content lifecycle—including planning, writing, reviewing, approving, and publishing content.
With a content management process, companies can establish workflows that optimize content production and distribution.
In a survey by the Content Marketing Institute, 71% of marketers say that content marketing will be more critical to their organization in 2023. But 60% of those surveyed said they do not have a content marketing strategy, or it is not documented.
Producing high-quality content is challenging without a clear content management process. A content management system is the foundation that empowers a content team to deliver its best work.
Here are some benefits of an effective content management process:
A content management strategy is critical to creating high-quality content that engages your audience. But creating a content management process from scratch can be daunting.
Here are the key steps typically involved in a content management system to help get you started.
When it comes to content management, there is no one-size-fits-all solution. A company’s content management process will vary depending on an organization’s size, industry, target audience, and goals.
Here are five tips for designing a content management system that works for you.
The same study by the Content Marketing Institute found that 61% of marketers say their organization lacks the necessary technology for effective content management.
But investing in the right tools—like a content management platform—can help streamline your content management process and increase efficiency.
Here are some things to look for in content management software:
A well-defined workflow will help streamline the content creation process, increase efficiency, and make content more consistent.
Start by considering your content creation needs and the resources required. Then, specify roles and responsibilities for each team member—including content strategists, writers, editors, designers, and social media managers. Each team member should have specific responsibilities and deadlines.
Next, establish a timeline for each stage of the content production process. Ensure the timeline is achievable and account for delays (e.g., holidays). Here are some things to consider when creating a timeline:
Finally, implement and test your workflow. Ask for feedback from team members and identify any areas for improvement.
A content team will create many different types of content—such as images, blog posts, infographics, ebooks, webinars, social media posts, and videos. Establish a system for categorizing and archiving content so that it can be easily found in the future.
It can also be easy to forget about a piece once it’s published. But statistics can quickly become outdated, or hyperlinks can change. Outdated content can hurt the customer experience and harm your results on search engine result pages (SERPs).
Teams should build content optimization into their content management process. Semrush found that 53% of marketers who perform regular audits experience a boost in engagement. And 49% reported improved rankings on SERPS.
Whether you are a one-person content team or part of an enterprise organization, documenting your content management process is critical. A transparent documentation process will:
Your content management document should act as a living resource—evolving as the needs of your team grow.
Finally, your content process shouldn’t be set in stone. Content teams should regularly evaluate and refine their content management process.
Identify specific times—quarterly or annually—to review and update your system. Ask for feedback from team members and use data to make improvements.
GatherContent is a content operations management platform. Built for content marketers, our platform helps content teams create and scale content in less time.
GatherContent has tools for every step of the process. Let's take a look at a few of them.
With GatherContent’s Content Hub, content teams have one place to find and collaborate on content. Companies can organize content in the way that works best for their teams. And team members can search, filter, and sort through content to see the status or review personal assignments.
With the Content Calendar, marketers can plan and visualize projects and deadlines. Team members can filter by personal assignments to understand their workload. And the content calendar integrates with iCAL, Google Cal, or Outlook so teammates can access their entire schedule.
The Content Calendar also allows managers to understand each team member’s workload and see each project’s status in real-time. As a result, managers can identify bottlenecks and keep production moving.
With Content Workflow, content teams can organize their production processes. Users can assign assignments to team members, set deadlines, request edits, and manage the approval process.
With GatherContent’s Content Editor, teams can write, edit, and discuss feedback in one place. As a result, users can access the most current version of content and track revisions.
When creating content, consistency is critical. But that can be challenging when you have a team of writers or contractors. With Content Templates, users can build a structure for common content types.
And companies can create style guides to keep content on brand. Users can embed the style guides into the Content Editor and Content Templates.
A content management system helps put all the pieces of your content strategy together. Like the box of a puzzle, a defined process allows your team to see the big picture. And it outlines the steps to get there.
But developing a content management process requires the right tools. GatherContent is a content operations platform that helps take your content management system from chaos to clarity. With a single platform for content planning, creating, and collaboration, content teams can produce more quality content in less time.
Start a free trial today to see how GatherContent can transform your content management process.
A content team without a defined content management process is like tackling a puzzle without a guide. While possible, it’ll take more time and probably cause frustration.
In this article, we’ll explore why the content management process matters and how to create a system that works for you. And we’ll dig into how GatherContent can help drive productivity.
A content management process outlines how a company implements its content strategy. It defines the content lifecycle—including planning, writing, reviewing, approving, and publishing content.
With a content management process, companies can establish workflows that optimize content production and distribution.
In a survey by the Content Marketing Institute, 71% of marketers say that content marketing will be more critical to their organization in 2023. But 60% of those surveyed said they do not have a content marketing strategy, or it is not documented.
Producing high-quality content is challenging without a clear content management process. A content management system is the foundation that empowers a content team to deliver its best work.
Here are some benefits of an effective content management process:
A content management strategy is critical to creating high-quality content that engages your audience. But creating a content management process from scratch can be daunting.
Here are the key steps typically involved in a content management system to help get you started.
When it comes to content management, there is no one-size-fits-all solution. A company’s content management process will vary depending on an organization’s size, industry, target audience, and goals.
Here are five tips for designing a content management system that works for you.
The same study by the Content Marketing Institute found that 61% of marketers say their organization lacks the necessary technology for effective content management.
But investing in the right tools—like a content management platform—can help streamline your content management process and increase efficiency.
Here are some things to look for in content management software:
A well-defined workflow will help streamline the content creation process, increase efficiency, and make content more consistent.
Start by considering your content creation needs and the resources required. Then, specify roles and responsibilities for each team member—including content strategists, writers, editors, designers, and social media managers. Each team member should have specific responsibilities and deadlines.
Next, establish a timeline for each stage of the content production process. Ensure the timeline is achievable and account for delays (e.g., holidays). Here are some things to consider when creating a timeline:
Finally, implement and test your workflow. Ask for feedback from team members and identify any areas for improvement.
A content team will create many different types of content—such as images, blog posts, infographics, ebooks, webinars, social media posts, and videos. Establish a system for categorizing and archiving content so that it can be easily found in the future.
It can also be easy to forget about a piece once it’s published. But statistics can quickly become outdated, or hyperlinks can change. Outdated content can hurt the customer experience and harm your results on search engine result pages (SERPs).
Teams should build content optimization into their content management process. Semrush found that 53% of marketers who perform regular audits experience a boost in engagement. And 49% reported improved rankings on SERPS.
Whether you are a one-person content team or part of an enterprise organization, documenting your content management process is critical. A transparent documentation process will:
Your content management document should act as a living resource—evolving as the needs of your team grow.
Finally, your content process shouldn’t be set in stone. Content teams should regularly evaluate and refine their content management process.
Identify specific times—quarterly or annually—to review and update your system. Ask for feedback from team members and use data to make improvements.
GatherContent is a content operations management platform. Built for content marketers, our platform helps content teams create and scale content in less time.
GatherContent has tools for every step of the process. Let's take a look at a few of them.
With GatherContent’s Content Hub, content teams have one place to find and collaborate on content. Companies can organize content in the way that works best for their teams. And team members can search, filter, and sort through content to see the status or review personal assignments.
With the Content Calendar, marketers can plan and visualize projects and deadlines. Team members can filter by personal assignments to understand their workload. And the content calendar integrates with iCAL, Google Cal, or Outlook so teammates can access their entire schedule.
The Content Calendar also allows managers to understand each team member’s workload and see each project’s status in real-time. As a result, managers can identify bottlenecks and keep production moving.
With Content Workflow, content teams can organize their production processes. Users can assign assignments to team members, set deadlines, request edits, and manage the approval process.
With GatherContent’s Content Editor, teams can write, edit, and discuss feedback in one place. As a result, users can access the most current version of content and track revisions.
When creating content, consistency is critical. But that can be challenging when you have a team of writers or contractors. With Content Templates, users can build a structure for common content types.
And companies can create style guides to keep content on brand. Users can embed the style guides into the Content Editor and Content Templates.
A content management system helps put all the pieces of your content strategy together. Like the box of a puzzle, a defined process allows your team to see the big picture. And it outlines the steps to get there.
But developing a content management process requires the right tools. GatherContent is a content operations platform that helps take your content management system from chaos to clarity. With a single platform for content planning, creating, and collaboration, content teams can produce more quality content in less time.
Start a free trial today to see how GatherContent can transform your content management process.