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Masterclass

Content strategy and delivery for website projects

Join our masterclass to help you take website projects content-first. Learn how to design a content production process to deliver content on time.

Register for free

December 12, 2019

4:00 pm

GMT

2 Hours

Masterclass

Content strategy and delivery for website projects

Join our masterclass to help you take website projects content-first. Learn how to design a content production process to deliver content on time.

Launch your website projects on time by overcoming common content challenges

Planning and producing high-quality content for website projects is hard. Doing it on time is even harder.

  • Didn't have the right people to produce the content.
  • Didn't have the right process or tools in place to deliver the content.
  • Confusion over what content was required.
  • Caught out by the scale of delivering content.
  • Content delaying the launch of a new website.
  • Poor quality content goes live.
  • Budgets blow-out as projects overrun.
  • The overall user experience suffers.

It doesn't have to be like this on your next project

In our two hour masterclass we share practical examples and techniques that you can adapt on your next project to avoid the pains of content delivery.

Design an entire content production planning process

Our experienced content strategist and facilitator will coach you on:

  • Common content production issues and coping strategies to keep projects on track and keep stakeholders happy.
  • Which content questions to ask early in a web project for longer-term success.
  • Who you need in a successful content delivery team (and how to form one.)
  • How to co-design and iterate a successful content production process for a project.
  • How to calculate the timings, resources and cost of delivering content.
  • How to structure and manage a content delivery project.
  • How to prioritise large amounts of content to better focus your time and budget.
  • How to use tools to handle the content production process on website projects.
  • How to sell content delivery services and activities to clients or an in-house team.

All attendees will also have access to expert materials and templates to download afterwards so you can start to take your projects content-first and put the practical advice and tips into practice straight away.

Getting stuck in!

During the class there is an optional live task for attendees to take part in. We all dive into a shared spreadsheet to calculate the cost of getting website content done!

(Psst: you'll need access to Google Docs for this one so make sure it's not restricted wherever you'll be joining us from. You can still watch even if you can't add your own estimates but the more that take part, the merrier).

Who is the masterclass for?

Anyone involved in the planning, production and delivery of content for website projects. The class will be valuable for in-house and agency-side teams:

  • Project managers, delivery managers, and digital producers.
  • Senior editors and copywriters.
  • Content strategists (developing their skills).
  • Product and service owners.
  • Marketing managers.
  • UX folk.

The class is aimed at those starting out in the field or looking to develop their skills. If you’re an experienced content strategy specialist and have refined your own process, this masterclass may not be for you, but if you want to see if there’s a way to improve or change your process then please join us.

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What you need to know

  • The class is free, and not a GatherContent sales pitch, promise.
  • Join us: Thursday December 12. 4 pm to 6 pm GMT.
  • All details will be emailed upon registration. Check those pesky spam folders.
  • We'll send one day and one hour reminders.
  • Download GoToWebinar before the class so you're raring to go (it's free too!)
  • Nothing to prepare. Just get comfy. But you might want a notebook to jot all the juicy advice.
  • Watch again! A recording will be sent to all attendees the day after the class.
  • Got a question we haven't covered? Get in touch.

The masterclass goodie bag

All attendees will be sent our cake-free but resource packed goodie bag after the class. It includes:

  • The recording and slides from the class.
  • A Guide to Content for Production Planning.
  • Content Strategy for Website Projects Guide.
  • Content Strategy - Sustainable Content Governance Guide.
  • Content Strategy - A Guide for UX Designers.
  • Content inventory spreadsheet example.
  • Content planning production - workshop run through sheet.
  • Content audit inventory template.
  • Inventory estimate calculator.
  • Content backlog prioritisation template.

Register for free

December 12, 2019

4:00 pm

BST

2 Hours

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About the facilitator

Liam King

Liam is Founder of Lagom Strategy, a UK consultancy specialising in digital user research and sustainable content strategy.

With over a decade of content production and strategy experience in the UK and Australia, Liam has built up a wealth of practical knowledge on how to put content back at the heart of web projects.

He has led content strategy work for many organisations including the Royal Air Force, UK Department of Health, the Australian Royal Flying Doctor Service and Vodafone Australia.

Liam was previously Senior UX Architect / Content Strategist with Sydney agency, Digital Eskimo, where he introduced and led the agency’s successful content strategy services. Before heading to Australia in 2009, Liam was a Web Producer at the UK Parliament and the Senior Web Editor at the UK Foreign Office.

Liam also has a Masters degree in Web Journalism.

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