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Content Strategy

How to create a content governance plan for a university

Andrew Buck • 6 minutes

Higher education marketing is the most difficult marketing there is. After all, what other sector, public or private, has to confront these challenges every day? As tricky and daunting as higher-ed marketing may be, many…

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Content Strategy

Storyframing for Higher Education

At mStoner, we believe that storytelling is one of the foundations of an effective website and a way to better communicate with and engage audiences. When we talk about storytelling, we often talk about finding…

Shannon Lanus • 6 minutes

Connecting silos in your institution for effective content operations

Planning, creating, publishing and maintaining content is a team effort. There are often lots of…
Robert Mills • 5 minutes
Content Strategy

Make your content easy for customers to find and consume — in both reality and perception

The obvious reason why discoverability and findability matter is that if customers can’t find your…
Colleen Jones • 2 minutes
Content Strategy

People and structure: the key to avoid hoarding content

For those who don’t know me well I’m a big fan of the TV programme…
Richard Prowse • 3 minutes
Content Strategy

Building a consistent brand with a compelling personality

Every strong brand has a personality behind its voice. A good brand can build trust,…
Marli Mesibov • 2 minutes
Stories

Connecting silos with GatherContent during a university website redesign

Founded in 1865, Cornell University is a private Ivy League research university located in Ithaca,…
Robert Mills • 4 minutes

Free Online Masterclass

Content Strategy & Delivery

Kristina Halvorson

Anyone who struggles with content consistency and efficiency—and who doesn't?—will greatly benefit from this course. If you want to get smarter about content planning, creation and delivery, start here.

Kristina Halvorson

CEO & Founder, Brain Traffic

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Content Strategy

What is ‘content operations’ and why should you invest in it?

Imagine being able to produce content that meets user needs and business goals. Every day.…
Angus Edwardson • 4 minutes

Three things to make your content strategy stick in your organisation

‘If a tree falls in a forest and there’s no one around to hear it,…
Lauren Pope • 6 minutes
GatherContent

GatherContent vs. The CMS

It’s a complex process to get content planned, produced and published. There are usually many…
Adam Hawes • 3 minutes
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Weekly articles on content strategy from industry experts and the team here at GatherContent

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