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Content Strategy

People and structure: the key to avoid hoarding content

Richard Prowse • 3 minutes

For those who don’t know me well I’m a big fan of the TV programme Hoarders. What struck me when I watched the show was the similarity between individuals who hoarded and organisational behaviours. At…

Content Strategy

Building a consistent brand with a compelling personality

Every strong brand has a personality behind its voice. A good brand can build trust, engage new customers, and encourage loyalty and long lasting relationships. If your brand is what people say about you when…

Marli Mesibov • 3 minutes


Connecting silos with GatherContent during a university website redesign

Founded in 1865, Cornell University is a private Ivy League research university located in Ithaca,…
Robert Mills • 4 minutes
Content Strategy

What is ‘content operations’ and why should you invest in it?

Imagine being able to produce content that meets user needs and business goals. Every day.…
Angus Edwardson • 4 minutes

Three things to make your content strategy stick in your organisation

‘If a tree falls in a forest and there’s no one around to hear it,…
Lauren Pope • 6 minutes

GatherContent vs. The CMS

It’s a complex process to get content planned, produced and published. There are usually many…
Adam Hawes • 3 minutes

GatherContent vs. word processing tools

Lots of people use word processing tools, like Word and Google Docs, to write content…
Adam Hawes • 3 minutes

Free Online Masterclass

Content Strategy & Delivery

Kristina Halvorson

Anyone who struggles with content consistency and efficiency—and who doesn't?—will greatly benefit from this course. If you want to get smarter about content planning, creation and delivery, start here.

Kristina Halvorson

CEO & Founder, Brain Traffic

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Content Production

Higher Education’s content conflict

Colleges and universities are special places. They bring students, educators, and researchers together. Alumni, parents,…
Ashley Budd • 2 minutes

Slack, webhooks and batched emails: Improvements to how you manage content operations in GatherContent

We’ve rebuilt and redesigned how you use notifications to manage your content operations inside GatherContent!…
Ben Hubbard • 2 minutes

10 ways to avoid content mishaps with your client

Content is the lifeblood of an effective and engaging website. But do you know how…
Jeff Doubek • 4 minutes
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Weekly articles on content strategy from industry experts and the team here at GatherContent

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