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10 ways to avoid content mishaps with your client

Jeff Doubek • 4 minutes

Content is the lifeblood of an effective and engaging website. But do you know how to successfully, and reliably, deliver content for a new website? If yes, then cheers to you… it’s a particularly crucial…

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Content Production

​Pair writing on a tricky content project

Picture a Venn diagram of plain language advocates and MBA graduates. There is some common ground. But when it comes to preferred words to use, the overlap is limited to profit, loss, debt — oh,…

Megan Lane • 4 minutes

Content Process

Defining a workflow to deliver content at your institution

A content delivery workflow outlines each stage a content item needs to pass through from…
Robert Mills • 4 minutes
Content Production

Creating quality content and measuring its effectiveness

There are many benefits to investing in content, not least, targeting your audience effectively, improving…
Levi Olmstead • 5 minutes
Content Strategy

Personalised content: is it worth the effort?

You can learn everything you need to know about personalisation in one day: your birthday.…
Dana Rock • 3 minutes
Content Strategy

Creating influential content

Effective content creation relies on having actionable insights from user research. But then, I would…
Robert Perry • 3 minutes
Business

Convince your clients to go content-first (and grow your agency in the process)

If websites are primarily a vehicle for content delivery, why do so many web projects…
Robert Mills • 3 minutes

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Content Strategy & Delivery

Kristina Halvorson

Anyone who struggles with content consistency and efficiency—and who doesn't?—will greatly benefit from this course. If you want to get smarter about content planning, creation and delivery, start here.

Kristina Halvorson

CEO & Founder, Brain Traffic

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Content Process

How to define a content delivery workflow

A content delivery workflow outlines each stage a content item needs to pass through from…
Robert Mills • 3 minutes
Content Process

How to design a content production process with your team

Every website project is different. You need a process that’s up to the job or…
Robert Mills • 3 minutes
Content Strategy

Get your team ready for successful content delivery

Producing website content that meets user needs is time consuming. Fact. Underestimate this and your…
Robert Mills • 4 minutes
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