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Content Strategy

What is ‘content operations’ and why should you invest in it?

Angus Edwardson • 4 minutes

Imagine being able to produce content that meets user needs and business goals. Every day. With effective content operations, your organisation will have a repeatable process for creating high-quality content. While big redesign projects or…


Three things to make your content strategy stick in your organisation

‘If a tree falls in a forest and there’s no one around to hear it, does it make a sound?’ We probably all know the famous philosophical thought experiment about observation and perception. But what’s…

Lauren Pope • 6 minutes


GatherContent vs. The CMS

It’s a complex process to get content planned, produced and published. There are usually many…
Adam Hawes • 3 minutes

GatherContent vs. word processing tools

Lots of people use word processing tools, like Word and Google Docs, to write content…
Adam Hawes • 3 minutes
Content Production

Higher Education’s content conflict

Colleges and universities are special places. They bring students, educators, and researchers together. Alumni, parents,…
Ashley Budd • 2 minutes

Slack, webhooks and batched emails: Improvements to how you manage content operations in GatherContent

We’ve rebuilt and redesigned how you use notifications to manage your content operations inside GatherContent!…
Ben Hubbard • 2 minutes

10 ways to avoid content mishaps with your client

Content is the lifeblood of an effective and engaging website. But do you know how…
Jeff Doubek • 4 minutes

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Content Strategy & Delivery

Kristina Halvorson

Anyone who struggles with content consistency and efficiency—and who doesn't?—will greatly benefit from this course. If you want to get smarter about content planning, creation and delivery, start here.

Kristina Halvorson

CEO & Founder, Brain Traffic

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Content Production

​Pair writing on a tricky content project

Picture a Venn diagram of plain language advocates and MBA graduates. There is some common…
Megan Lane • 4 minutes
Content Process

Defining a workflow to deliver content at your institution

A content delivery workflow outlines each stage a content item needs to pass through from…
Robert Mills • 4 minutes
Content Production

Creating quality content and measuring its effectiveness

There are many benefits to investing in content, not least, targeting your audience effectively, improving…
Levi Olmstead • 5 minutes
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GatherContent Newsletter

Weekly articles on content strategy from industry experts and the team here at GatherContent

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