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Content Strategy

Three adaptive content strategy trends for omnichannel marketing

Noz Urbina • 3 minutes

Demand is high for content management and delivery that’s timely and personally relevant in multichannel, cross-channel, and omnichannel contexts. Adaptive content underpins them all. Having done various sessions on adaptive content, customer journey mapping, and…

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Connecting silos in your institution for efficient ContentOps and effective content

Planning, creating, publishing and maintaining content is a team effort. There are often lots of people involved and that can mean plenty of politics too. Add in the technology and infrastructure needed to deliver content…

Robert Mills • 6 minutes

Business

Why we’re so excited about our new content editor!

Last week we proudly launched our new content editor. The content editor is the heart…
Becky Taylor • 4 minutes
Business

Behind the scenes: Building our new content editor

18 months of hard work recently culminated in the launch of our new content editor.…
Becky Taylor • 7 minutes
GatherContent

From agency to product: Designing with SaaS

The chronicles of an agency creative turned product designer. I’ve been in the design industry over…
James Darracott • 13 minutes
Content Strategy

How to create a content governance plan for a university

Higher education marketing is the most difficult marketing there is. After all, what other sector,…
Andrew Buck • 6 minutes
Content Strategy

Storyframing for Higher Education

At mStoner, we believe that storytelling is one of the foundations of an effective website…
Shannon Lanus • 6 minutes

Free Online Masterclass

Content Strategy & Delivery

Kristina Halvorson

Anyone who struggles with content consistency and efficiency—and who doesn't?—will greatly benefit from this course. If you want to get smarter about content planning, creation and delivery, start here.

Kristina Halvorson

CEO & Founder, Brain Traffic

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Content Strategy

Make your content easy for customers to find and consume — in both reality and perception

The obvious reason why discoverability and findability matter is that if customers can’t find your…
Colleen Jones • 2 minutes
Content Strategy

People and structure: the key to avoid hoarding content

For those who don’t know me well I’m a big fan of the TV programme…
Richard Prowse • 3 minutes
Content Strategy

Building a consistent brand with a compelling personality

Every strong brand has a personality behind its voice. A good brand can build trust,…
Marli Mesibov • 2 minutes
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Weekly articles on content strategy from industry experts and the team here at GatherContent

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