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Business

Behind the scenes: Building our new content editor

Becky Taylor • 7 minutes

18 months of hard work recently culminated in the launch of our new content editor. Our vision is to truly support teams to work together to produce effective content. The editor has been completely rebuilt…

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GatherContent

From agency to product: Designing with SaaS

The chronicles of an agency creative turned product designer. I’ve been in the design industry over 9 years now — 8 of those being purely in agencies — with my transition to the product design arena being very much a…

James Darracott • 13 minutes

Content Strategy

How to create a content governance plan for a university

Higher education marketing is the most difficult marketing there is. After all, what other sector,…
Andrew Buck • 6 minutes
Content Strategy

Storyframing for Higher Education

At mStoner, we believe that storytelling is one of the foundations of an effective website…
Shannon Lanus • 6 minutes

Connecting silos in your institution for effective content operations

Planning, creating, publishing and maintaining content is a team effort. There are often lots of…
Robert Mills • 5 minutes
Content Strategy

Make your content easy for customers to find and consume — in both reality and perception

The obvious reason why discoverability and findability matter is that if customers can’t find your…
Colleen Jones • 2 minutes
Content Strategy

People and structure: the key to avoid hoarding content

For those who don’t know me well I’m a big fan of the TV programme…
Richard Prowse • 3 minutes

Free Online Masterclass

Content Strategy & Delivery

Kristina Halvorson

Anyone who struggles with content consistency and efficiency—and who doesn't?—will greatly benefit from this course. If you want to get smarter about content planning, creation and delivery, start here.

Kristina Halvorson

CEO & Founder, Brain Traffic

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Content Strategy

Building a consistent brand with a compelling personality

Every strong brand has a personality behind its voice. A good brand can build trust,…
Marli Mesibov • 2 minutes
Stories

Connecting silos with GatherContent during a university website redesign

Founded in 1865, Cornell University is a private Ivy League research university located in Ithaca,…
Robert Mills • 4 minutes
Content Strategy

What is ‘content operations’ and why should you invest in it?

Imagine being able to produce content that meets user needs and business goals. Every day.…
Angus Edwardson • 4 minutes
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Weekly articles on content strategy from industry experts and the team here at GatherContent

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