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Content Operations

The coming of age of ContentOps

Robert Mills • 19 minutes

In our series of webinars around ContentOps we heard from Rahel Bailie about why organisations need to focus on principles rather than prescriptions – whilst they may want the same outcomes for their content, they…

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Content Operations

Take your content operations to the next level

In our recent series of ContentOps webinars, Colleen Jones, Head of Content at Mailchimp, shared her practical advice and varied examples to help organisations improve the maturity of their own content operations and take them…

Robert Mills • 17 minutes

Content Operations

How to repeatedly create effective content: An introduction to ContentOps

We’ve been writing and talking a lot about content operations (ContentOps) at GatherContent recently. Our…
Robert Mills • 14 minutes
Stories

How Illinois State used GatherContent to deliver high-quality content consistently, across multiple university website redesigns.

Illinois State University was founded in 1857 and is one of the top 100 best…
Robert Mills • 3 minutes
Content Operations

A content operations maturity model

You have a content vision and strategy—perhaps even more than one content strategy. You know…
Colleen Jones • 4 minutes
Content Operations

Understanding ContentOps – Definitions and resources

If your business publishes content, it has some form of content operations, or ContentOps. That’s…
Robert Mills • 2 minutes
Content Strategy

Why content at the heart of your products is the holy grail

The following article is an excerpt from my book, Why you need a content team…
Rachel McConnell • 3 minutes

Free Online Masterclass

Content Strategy & Delivery

Kristina Halvorson

Anyone who struggles with content consistency and efficiency—and who doesn't?—will greatly benefit from this course. If you want to get smarter about content planning, creation and delivery, start here.

Kristina Halvorson

CEO & Founder, Brain Traffic

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Content Operations

Five benefits of investing in ContentOps

ContentOps is the people, process and infrastructure that are required across an organisation to create…
Robert Mills • 3 minutes
Content Operations

Elements of ContentOps: Workflow and clearly defined roles

When it comes to content, there are no silver bullets. A content style guide by…
Robert Mills • 3 minutes
Stories

Connecting two prospectus processes to go digital-first for efficient content operations

The University of Leicester was founded in 1921. This leading UK University is consistently one…
Robert Mills • 4 minutes
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