Content Strategy

Getting tone of voice right in a rebrand: A cautionary tale

Fi Shailes • 5 minutes

Do you know what ‘tone of voice’ is? Or what your organisation’s tone of voice is? If you’re a marketer of any kind, you will probably think of it as one of the aspects of…

Content Operations

Anatomy of a content style guide – Mailchimp

Whenever I talk or write about content style guides, or when I read and listen to others on the subject, there is one example which is regularly cited and shown, Mailchimp. Mailchimp are renowned for…

Robert Mills • 11 minutes

Content Strategy

Why meaningful content matters matters in Higher Education

With so much content being published every minute, how can you make sure your content…
Robert Mills • 20 minutes
Content Strategy

How to quickly and effectively scale your content teams

Over the last six years, I’ve grown a content team from seven to 50 individuals,…
Ashley Walton • 6 minutes

Behind the Scenes: A better way to organise content (coming soon!)

We’re about to make a huge improvement to the way you can organise content in…
Becky Taylor • 6 minutes
Content Operations

Visualising content operations in Higher Education

If an organisation publishes content, they have some form of content operations (ContentOps). There will…
Robert Mills • 8 minutes
Content Operations

Anatomy of a content style guide – University of Dundee

A content style guide is an important part of any organisation’s content operations. Whilst they…
Robert Mills • 10 minutes

Free Online Masterclass

Content Strategy & Delivery

Kristina Halvorson

Anyone who struggles with content consistency and efficiency—and who doesn't?—will greatly benefit from this course. If you want to get smarter about content planning, creation and delivery, start here.

Kristina Halvorson

CEO & Founder, Brain Traffic

Reserve my place

What’s your conflict strategy?

So often, particularly in higher ed, meetings are where we live. A librarian by trade,…
Courtney McDonald • 8 minutes
Content Strategy

How to understand your audience in order to make informed content decisions

Einstein said ‘any fool can know. The point is to understand.’ Having worked in audience…
Robert Mills • 8 minutes
Content Strategy

The fundamentals of a higher education content governance plan

In our recent webinar, Andrew Buck, Content Strategist at Mighty Citizen, shared examples and know-how…
Robert Mills • 19 minutes
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Weekly articles on content strategy from industry experts and the team here at GatherContent

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