Content can get left in limbo at any stage of a content production process. Perpetual feedback loops are tricky to get out of and a lack of accountability can mean nothing gets approved!You can wave goodbye to this content chaos and confusion. Use GatherContent to:
Let’s take a look at some of these benefits to using GatherContent in more detail, all of which help you create an efficient approval process for your website content.
Roles, responsibility, assignments and deadline functionality in GatherContent functionality make accountability and workflow clearly visible for your team and clients. You can filter what project pages members are able to view so that reviewers only see what they need to approve. To push content through your production workflow, you can use email notifications to let people know when content is ready for their review or approval.The benefits to this are:
Accountability is key to pushing content through the production stage of a project. A process is one thing but it needs people to be onboard with it and to understand their role within it in order for it to succeed.
Working without a defined and easy to understand workflow will encourage your authors to unknowingly miss deadlines, especially when the workflow is locked away in a spreadsheet. A clearly defined workflow can help to increase the efficiency of your content operations.
Have you experienced these content pains before:
Clear workflows makes it easy for people to understand their responsibilities which prevents content from being delivered late.In GatherContent you can:
And all of this results in a more organised team who are working better together.
Have you experienced Word docs with comments all over them and confusion as to what version is final and what needs to be actioned? It’s all too common and makes approving content next to impossible.
GatherContent will allow you to collaborate better with your in-house project teamor clients so it is clear when content needs approval:
Facilitating feedback in this way using GatherContent:
If content has to be approved against certain criteria (legal, finance) or in reference to any visuals, you can use the Notes to add extra guidelines or supporting information. You can format Notes to include tables and bullet points, and you can also embed images and wireframes in the Notes section. This is really handy as a means to provide a visual cross-reference for reviewers.Aligning your people and processes is essential to avoid the content pitfalls and making it clear who needs to approve what, and when, will certainly help you dodge the approval limbo pitfall.If you want to start centralising your content production you can get started today by signing up to a free trial. You can also read our free guide "Content Strategy for Website Projects" to learn more about using GatherContent for website redesign projects.
Content can get left in limbo at any stage of a content production process. Perpetual feedback loops are tricky to get out of and a lack of accountability can mean nothing gets approved!You can wave goodbye to this content chaos and confusion. Use GatherContent to:
Let’s take a look at some of these benefits to using GatherContent in more detail, all of which help you create an efficient approval process for your website content.
Roles, responsibility, assignments and deadline functionality in GatherContent functionality make accountability and workflow clearly visible for your team and clients. You can filter what project pages members are able to view so that reviewers only see what they need to approve. To push content through your production workflow, you can use email notifications to let people know when content is ready for their review or approval.The benefits to this are:
Accountability is key to pushing content through the production stage of a project. A process is one thing but it needs people to be onboard with it and to understand their role within it in order for it to succeed.
Working without a defined and easy to understand workflow will encourage your authors to unknowingly miss deadlines, especially when the workflow is locked away in a spreadsheet. A clearly defined workflow can help to increase the efficiency of your content operations.
Have you experienced these content pains before:
Clear workflows makes it easy for people to understand their responsibilities which prevents content from being delivered late.In GatherContent you can:
And all of this results in a more organised team who are working better together.
Have you experienced Word docs with comments all over them and confusion as to what version is final and what needs to be actioned? It’s all too common and makes approving content next to impossible.
GatherContent will allow you to collaborate better with your in-house project teamor clients so it is clear when content needs approval:
Facilitating feedback in this way using GatherContent:
If content has to be approved against certain criteria (legal, finance) or in reference to any visuals, you can use the Notes to add extra guidelines or supporting information. You can format Notes to include tables and bullet points, and you can also embed images and wireframes in the Notes section. This is really handy as a means to provide a visual cross-reference for reviewers.Aligning your people and processes is essential to avoid the content pitfalls and making it clear who needs to approve what, and when, will certainly help you dodge the approval limbo pitfall.If you want to start centralising your content production you can get started today by signing up to a free trial. You can also read our free guide "Content Strategy for Website Projects" to learn more about using GatherContent for website redesign projects.
Rob is Founder of Fourth Wall Content working with clients on content strategy, creation and marketing. Previously, in his role as Head of Content at GatherContent he managed all of the organisation's content output and content operations.