More businesses recognize the power of content marketing. In 2021, 90% of marketers reported that they planned to continue investing in content marketing, and 66% plan to increase their content marketing budget from the previous year.
Content marketing has proven effective, but organizing and collaborating on content can feel overwhelming for the often-small teams involved.
That’s where content marketing platforms come in.
Content marketing platforms (CMPs) are software tools designed to make the content marketing process easier and more effective. They facilitate multiple content marketing activities and help teams streamline the involved efforts and campaigns.
CMPs can help your team implement a content marketing strategy by smoothing out several parts of the content creation process. These include project management, content management, marketing automation, and even social media management.
If you need help with these marketing activities, you're likely in the market for a top-notch content marketing platform. Keep reading to learn about the top seven top CMPs.
7 best content marketing platforms recommended by experts
Before venturing deeper into this article, we recommend narrowing down your specific content marketing needs to choose the best tool for your team. Besides your budget, here’s what to keep in mind when choosing a content marketing platform:
Purpose: What do you want to do with your CMP? Does your team need to plan content, create content, manage content workflows, monitor search engine optimization (SEO) metrics, or keep track of inbound leads? Do you want to accomplish several of these tasks with one software?
Ease of use: How much of a learning curve does your platform require? Do you have the capacity to train marketing team members if they’re unfamiliar with the tool? Is the tool intuitive and user-friendly? Choosing a tool with a familiar, well-designed interface will reduce the need for costly training sessions.
Integration capabilities: Will your tool integrate seamlessly with other marketing software? Content marketing is not a one-step process and will require plenty of collaboration, so your marketing solutions should play well with each other without unnecessary hassle.
Next, we’ll highlight the top 7 content marketing platforms.
1. GatherContent
GatherContent (that’s us!) is a comprehensive content management platform built to support teams from content inception to publication. Whether you’re publishing editorial or marketing content, GatherContent is equipped to support your team.
Key Features
Full content hub to organize, store, and access files team-wide
Design content workflows so each teammate knows what’s next for the project
Create and embed content style guides to keep content consistent
Built-in editorial calendar can be customized to ensure that the team is up to date
Use content templates to speed up formatting and maintain consistency
Collaborate on projects in real-time using the text editor
Seamlessly export content to your CMS (Drupal, WordPress, etc.) with GatherContent’s CMS integrations
Intuitive platform with a similar user experience to Google Docs
Pricing: Starter and Advanced plans and a custom option for larger organizations. Plans start at $299/month.
Best for: Teams looking for a highly effective, intuitive, centralized content management system.
StoryChief is another CMP offering collaborative, multi-channel marketing support. It enables marketing teams to create, collaborate on, and distribute content—including social media content.
Key Features
Create articles, social media posts, and media assets in one content hub
Built-in SEO assistant helps your team optimize content for search engines
A single marketing calendar keeps track of blog content and social media posts
Automatically publish content to your CMS and social media accounts
Integrate with your CMS, CRM (Salesforce, etc.), and other marketing tools
Use content analytics to track the results of your marketing efforts
Pricing: Storychief has Team, Team Plus, and Agency pricing tiers. Plans are billed quarterly or annually, starting at $140/month.
Best for: Teams looking to manage content and social media in one platform.
3. monday.com
monday.com is a versatile “Work OS” (Work operating system) that can be used for many purposes.
Its central product is a project management tool, but it also offers sales CRM, marketing, dev, and project products. The marketing platform allows teams to track marketing campaigns, build a content calendar and manage other creative projects.
Key Features
Multi-purpose product with several use cases, including marketing, sales, and dev work
Marketing product supports marketing automation such as keyword monitoring
Digital asset management (DAM) system to help marketers organize media assets
Manage events from start to finish by running surveys, tracking budgets, and recording attendance
Built-in content calendar template to stay on top of content planning
Multiple marketing templates, including creative requests and campaign tracking
Pricing: The Free plan is available for teams of up to two. The Basic, Standard, and Pro plans support teams of three or more. Plans start at $30/month.
Best for: Companies who want one product to host their sales, marketing, dev, and project management.
4. CoSchedule
CoSchedule’s Marketing Suite is a group of organization programs for your team’s marketing activities.
It includes a Content Organizer, Calendar Organizer, Asset Organizer, and Work Organizer to help teams spend less time managing their content.
Key Features
Central calendar to manage content, events, campaigns, and more
Drag-and-drop calendar allows for easy event rescheduling
Use the Idea Board for brainstorming and dumping ideas without losing track of work
Create, edit, and publish blog content using the Content Organizer
Optimize blog post headlines using CoSchedule’s Headline Analyzer
Store, manage, and organize brand assets and resources using the Asset Organizer
Build workflows, track deadlines, and automate your work with the Work Organizer
Pricing: The Free plan only includes the marketing calendar, and the Pro plan starts at $39/user/month.
Best for: Teams looking for an organizational tool to keep track of content and manage resources optimally.
5. Curata
Curata is a software solution for content curation and content marketing.
Its content marketing platform features tools for planning, producing, organizing, and analyzing content performance.
Key Features
Use the editorial calendar to plan content and maintain a regular publishing cadence
Monitor content performance by tracking generated leads and other content metrics on one dashboard
Generate content marketing reports for stakeholders and team members
Collaborate with other teams by seamlessly sharing your content plan with other departments
Integrates with other marketing tools and automations
Pricing: Curata has not provided pricing information on their website. Contact Sales for more information.
Best for: Teams who want to monitor the revenue impact of their marketing while enjoying the benefits of a CMP.
6. Kapost
Kapost is a content operations platform by Upland software.
It helps marketing teams produce, analyze and distribute content according to their strategy. With Kapost, marketing teams can connect the marketing tools in their tech stack.
Key Features
High-powered integrations to connect a wide range of marketing software like Marketo and Hubspot
Create workflows to keep your team aware of each project’s status
Calendar and custom views provide a bird’s eye view of marketing projects
Monitor multiple content campaigns and projects at a single glance
Pricing: Kapost has not shared pricing on their website. Contact Sales for more information.
Best for: Teams looking for a platform with heavy integration support.
7. HubSpot
Hubspot is a marketing, sales, and service platform focused on helping businesses attract visitors, drive conversions and retain clients.
Its marketing software includes several features to make content marketing more effective.
Key Features
Track and manage paid ads (from Google and social media)
Create blog and web content—and publish in one go
SEO tools help you optimize your content and drive site traffic
Upload, save, and manage video files using Hubspot’s file manager—you can also embed them in your content
Enhances lead generation by qualifying leads using predictive lead scoring, if you’re on the Enterprise plan
Pricing: There’s a Free plan with basic features. Paid Starter, Professional, and Enterprise plans are available, starting at $45/month.
Best for: Teams looking for broader marketing software—not just content marketing.
FAQs about CMPs
To recap, we’ll summarize the answers to two of the most common questions regarding CMPs.
What is a content marketing platform?
Content marketing platforms are marketing solutions (SaaS) for managing the different phases of content production and distribution.
What platforms do content creators use?
Content creators use several platforms for various purposes. They may use platforms like Semrush or Ahrefs for keyword research, platforms like GatherContent for content ideation and production, and others like Buffer or Hootsuite for social media marketing.
CMPs help you take charge of your content marketing
Content marketing platforms like GatherContent excel at helping you create quality content in less time at scale—every content marketer's dream.
Set your team up for success with templates, a content calendar, style guides, workflow, and lightning-fast collaboration to maintain a steady stream of high-quality content.
More businesses recognize the power of content marketing. In 2021, 90% of marketers reported that they planned to continue investing in content marketing, and 66% plan to increase their content marketing budget from the previous year.
Content marketing has proven effective, but organizing and collaborating on content can feel overwhelming for the often-small teams involved.
That’s where content marketing platforms come in.
Content marketing platforms (CMPs) are software tools designed to make the content marketing process easier and more effective. They facilitate multiple content marketing activities and help teams streamline the involved efforts and campaigns.
CMPs can help your team implement a content marketing strategy by smoothing out several parts of the content creation process. These include project management, content management, marketing automation, and even social media management.
If you need help with these marketing activities, you're likely in the market for a top-notch content marketing platform. Keep reading to learn about the top seven top CMPs.
7 best content marketing platforms recommended by experts
Before venturing deeper into this article, we recommend narrowing down your specific content marketing needs to choose the best tool for your team. Besides your budget, here’s what to keep in mind when choosing a content marketing platform:
Purpose: What do you want to do with your CMP? Does your team need to plan content, create content, manage content workflows, monitor search engine optimization (SEO) metrics, or keep track of inbound leads? Do you want to accomplish several of these tasks with one software?
Ease of use: How much of a learning curve does your platform require? Do you have the capacity to train marketing team members if they’re unfamiliar with the tool? Is the tool intuitive and user-friendly? Choosing a tool with a familiar, well-designed interface will reduce the need for costly training sessions.
Integration capabilities: Will your tool integrate seamlessly with other marketing software? Content marketing is not a one-step process and will require plenty of collaboration, so your marketing solutions should play well with each other without unnecessary hassle.
Next, we’ll highlight the top 7 content marketing platforms.
1. GatherContent
GatherContent (that’s us!) is a comprehensive content management platform built to support teams from content inception to publication. Whether you’re publishing editorial or marketing content, GatherContent is equipped to support your team.
Key Features
Full content hub to organize, store, and access files team-wide
Design content workflows so each teammate knows what’s next for the project
Create and embed content style guides to keep content consistent
Built-in editorial calendar can be customized to ensure that the team is up to date
Use content templates to speed up formatting and maintain consistency
Collaborate on projects in real-time using the text editor
Seamlessly export content to your CMS (Drupal, WordPress, etc.) with GatherContent’s CMS integrations
Intuitive platform with a similar user experience to Google Docs
Pricing: Starter and Advanced plans and a custom option for larger organizations. Plans start at $299/month.
Best for: Teams looking for a highly effective, intuitive, centralized content management system.
StoryChief is another CMP offering collaborative, multi-channel marketing support. It enables marketing teams to create, collaborate on, and distribute content—including social media content.
Key Features
Create articles, social media posts, and media assets in one content hub
Built-in SEO assistant helps your team optimize content for search engines
A single marketing calendar keeps track of blog content and social media posts
Automatically publish content to your CMS and social media accounts
Integrate with your CMS, CRM (Salesforce, etc.), and other marketing tools
Use content analytics to track the results of your marketing efforts
Pricing: Storychief has Team, Team Plus, and Agency pricing tiers. Plans are billed quarterly or annually, starting at $140/month.
Best for: Teams looking to manage content and social media in one platform.
3. monday.com
monday.com is a versatile “Work OS” (Work operating system) that can be used for many purposes.
Its central product is a project management tool, but it also offers sales CRM, marketing, dev, and project products. The marketing platform allows teams to track marketing campaigns, build a content calendar and manage other creative projects.
Key Features
Multi-purpose product with several use cases, including marketing, sales, and dev work
Marketing product supports marketing automation such as keyword monitoring
Digital asset management (DAM) system to help marketers organize media assets
Manage events from start to finish by running surveys, tracking budgets, and recording attendance
Built-in content calendar template to stay on top of content planning
Multiple marketing templates, including creative requests and campaign tracking
Pricing: The Free plan is available for teams of up to two. The Basic, Standard, and Pro plans support teams of three or more. Plans start at $30/month.
Best for: Companies who want one product to host their sales, marketing, dev, and project management.
4. CoSchedule
CoSchedule’s Marketing Suite is a group of organization programs for your team’s marketing activities.
It includes a Content Organizer, Calendar Organizer, Asset Organizer, and Work Organizer to help teams spend less time managing their content.
Key Features
Central calendar to manage content, events, campaigns, and more
Drag-and-drop calendar allows for easy event rescheduling
Use the Idea Board for brainstorming and dumping ideas without losing track of work
Create, edit, and publish blog content using the Content Organizer
Optimize blog post headlines using CoSchedule’s Headline Analyzer
Store, manage, and organize brand assets and resources using the Asset Organizer
Build workflows, track deadlines, and automate your work with the Work Organizer
Pricing: The Free plan only includes the marketing calendar, and the Pro plan starts at $39/user/month.
Best for: Teams looking for an organizational tool to keep track of content and manage resources optimally.
5. Curata
Curata is a software solution for content curation and content marketing.
Its content marketing platform features tools for planning, producing, organizing, and analyzing content performance.
Key Features
Use the editorial calendar to plan content and maintain a regular publishing cadence
Monitor content performance by tracking generated leads and other content metrics on one dashboard
Generate content marketing reports for stakeholders and team members
Collaborate with other teams by seamlessly sharing your content plan with other departments
Integrates with other marketing tools and automations
Pricing: Curata has not provided pricing information on their website. Contact Sales for more information.
Best for: Teams who want to monitor the revenue impact of their marketing while enjoying the benefits of a CMP.
6. Kapost
Kapost is a content operations platform by Upland software.
It helps marketing teams produce, analyze and distribute content according to their strategy. With Kapost, marketing teams can connect the marketing tools in their tech stack.
Key Features
High-powered integrations to connect a wide range of marketing software like Marketo and Hubspot
Create workflows to keep your team aware of each project’s status
Calendar and custom views provide a bird’s eye view of marketing projects
Monitor multiple content campaigns and projects at a single glance
Pricing: Kapost has not shared pricing on their website. Contact Sales for more information.
Best for: Teams looking for a platform with heavy integration support.
7. HubSpot
Hubspot is a marketing, sales, and service platform focused on helping businesses attract visitors, drive conversions and retain clients.
Its marketing software includes several features to make content marketing more effective.
Key Features
Track and manage paid ads (from Google and social media)
Create blog and web content—and publish in one go
SEO tools help you optimize your content and drive site traffic
Upload, save, and manage video files using Hubspot’s file manager—you can also embed them in your content
Enhances lead generation by qualifying leads using predictive lead scoring, if you’re on the Enterprise plan
Pricing: There’s a Free plan with basic features. Paid Starter, Professional, and Enterprise plans are available, starting at $45/month.
Best for: Teams looking for broader marketing software—not just content marketing.
FAQs about CMPs
To recap, we’ll summarize the answers to two of the most common questions regarding CMPs.
What is a content marketing platform?
Content marketing platforms are marketing solutions (SaaS) for managing the different phases of content production and distribution.
What platforms do content creators use?
Content creators use several platforms for various purposes. They may use platforms like Semrush or Ahrefs for keyword research, platforms like GatherContent for content ideation and production, and others like Buffer or Hootsuite for social media marketing.
CMPs help you take charge of your content marketing
Content marketing platforms like GatherContent excel at helping you create quality content in less time at scale—every content marketer's dream.
Set your team up for success with templates, a content calendar, style guides, workflow, and lightning-fast collaboration to maintain a steady stream of high-quality content.